{"id":1627,"date":"2007-07-04T04:30:43","date_gmt":"2007-07-04T11:30:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1627"},"modified":"2007-07-04T04:30:43","modified_gmt":"2007-07-04T11:30:43","slug":"two-steps-forward-and-one-back-the-broker-pitch-session","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1627\/two-steps-forward-and-one-back-the-broker-pitch-session\/","title":{"rendered":"Two steps forward and one back – The Broker Pitch Session"},"content":{"rendered":"

This is perhaps a regional topic. I admittedly don’t know how it is done in other cities, but in San Diego we still have the time-honored tradition of the weekly Broker Caravan. This is an entrenched ritual which has historically been preceded by a “pitch session”, a practice originally born out of necessity. Steve shared his disdain for the archaic ritual this morning at our home blog<\/a>, and being in the same philosophical camp, I felt compelled to add my two-cents.<\/p>\n

In the Beginning<\/strong><\/p>\n

In the beginning, absent a computerized MLS data base, the “book” was published, weekly or monthly depending on the region. The “book” held the key to the real estate agent’s business: All active listings. For new listings taken between publication, the only way to get the word out to the real estate community was to have a little social gathering. The homes were the draw, and the free donuts and coffee were a nice side benefit. Agents shared information, networked with one another, and truly brokered<\/em> homes. The term caravan was appropriate to describe the pitch session aftermath, where the agents all piled into their respective Realtor Mobiles and visited the new offerings in succession. Ah, the good old days.<\/p>\n

The Origin of Species<\/strong><\/p>\n

Darwin would be proud. With time and progress came change. In many instances, thankfully, the pitch session was eliminated. All listing information is now available online, real time. If an agent has a new listing, I know about it, and no 60-second oral presentation is going to give me more information than the MLS already has. The Broker Caravan still has value, that value being a convenient opportunity to allow agents to gain access to a home without having to make appointments and preview. It is a convenience for the sellers as well – Give them a two hour window to get it, get out, and get it over with. <\/p>\n

Survival of the Fittest<\/strong><\/p>\n

About a year ago, a local title company got the fabulously fabulous idea to reinstitute the pitch session in our local community of Scripps Ranch. To my amazement, they successfully sold the concept by Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is perhaps a regional topic. I admittedly don’t know how it is done in other cities, but in San Diego we still have the time-honored tradition of the weekly Broker Caravan. This is an entrenched ritual which has historically been preceded by a “pitch session”, a practice originally born out of necessity. Steve shared […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1541,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1541\/zillowcom-news-broker-listing-feeds-coming-soon-a-lender-opportunity-and-no-news-is-not-good-news-in-arizona\/","url_meta":{"origin":1627,"position":0},"title":"Zillow.com news: Broker listing feeds “coming soon,” a lender opportunity and no news is not good news in Arizona","author":"Greg Swann","date":"June 14, 2007","format":false,"excerpt":"From Jeff Somers at Zillow Blog:Soon, we will be launching the capability for brokers to automatically upload their active listings for free to Zillow, reaching the more than 4 million people who come to the site every month -- more than half of whom are in the market to buy\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16839,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16839\/the-money-making-secret-to-real-estate-socialize-the-risks-to-the-seller-the-ibuyers-are-just-now-catching-that-clue-ineptly-as-always\/","url_meta":{"origin":1627,"position":1},"title":"The money-making secret to real estate? Socialize the risks to the seller. The #iBuyers are just now catching that clue \u2013 ineptly, as\u00a0always.","author":"Greg Swann","date":"August 31, 2020","format":false,"excerpt":"This has been a slow-rolling epiphany on the part of the iBuyers. I've snarked about it here and there, but that's all, so far. I wrote a ton about iBuying last Summer, but by now it all seems quite a bit less urgent. There are a lot more of them\u2026","rel":"","context":"In "iBuyers"","block_context":{"text":"iBuyers","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ibuyers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/tierra-mallorca-rgJ1J8SDEAY-unsplash-480x360.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":333,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/333\/ask-the-broker-why-would-an-mlsidx-system-forbid-commingling-with-listings-from-other-sources\/","url_meta":{"origin":1627,"position":2},"title":"Ask the Broker: Why would an MLS\/IDX system forbid commingling with listings from other sources . . . ?","author":"Greg Swann","date":"September 14, 2006","format":false,"excerpt":"Giving my prominent proboscis a good hard tweak, a certain pseudonymous Scarlet Pimpernelesque semi-retired real estate weblogger asks: \"Are you trying to say that the MLS' are not fascist dictatorships???\" The question refers to a weblog entry I posted last night chastising Trulia Blog for hyperbole in its complaints about\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":232,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/232\/if-the-cute-little-baby-wants-to-chew-up-your-copyrights-who-are-you-to-complain\/","url_meta":{"origin":1627,"position":3},"title":"If the cute little baby wants to chew up your copyrights, who are you to complain?","author":"Greg Swann","date":"August 22, 2006","format":false,"excerpt":"Marlow Harris at 360Digest has an incisive post about the incipient conflict between copyright-holding brokers and national dot.com real estate listing aggregators:But what does the agent do who has signed a TOS Agreement with their broker indicating that the Broker owns the listings and the broker does not want their\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1472,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1472\/mls-ad-crackdown-a-waste-of-time-expert-says\/","url_meta":{"origin":1627,"position":4},"title":"MLS ‘ad’ crackdown a waste of time, expert says","author":"Greg Swann","date":"May 25, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): MLS 'ad' crackdown a waste of time, expert says Here's an interesting conundrum: MLS rules forbid one broker from advertising another's listings without permission. The question is this: What is advertising? At first blush, you might say that advertising is paid\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":1627,"position":5},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}