{"id":1644,"date":"2007-07-10T12:11:25","date_gmt":"2007-07-10T19:11:25","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1644"},"modified":"2007-07-10T19:23:54","modified_gmt":"2007-07-11T02:23:54","slug":"ignore-the-so-called-experts-blogrolls-are-good-mkay","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1644\/ignore-the-so-called-experts-blogrolls-are-good-mkay\/","title":{"rendered":"Ignore the so-called experts: Blogrolls are good, m’kay?"},"content":{"rendered":"

No one is better suited for a discussion of the value of blogrolls in viral weblogging than South Park’s Mr. Mackey. (“Drugs are bad, m’kay?”)<\/p>\n

Some supposed experts have done extensive research by reading other weblogs and they have come up with (and reiterated) this startling conclusion: “Blogrolls are bad, m’kay?”<\/p>\n

I would link to the source, but that might turn out to hurt their SEO prospects. I have, out of thoughtful consideration, removed them from BloodhoundBlog’s blogroll. Not, mind you, because, “Blogrolls are bad, m’kay?” but because I don’t want to promote pernicious nonsense.<\/p>\n

Why are blogrolls thought to be bad? Because they might<\/i> look like a link exchange, and they might<\/i> get brand new weblogs temporarily sandboxed by Google.<\/p>\n

What are we talking about? SEO results, yes?<\/p>\n

What should<\/i> be your objective in producing a real estate weblog? Viral marketing, yes?<\/a><\/p>\n

If we stipulate Mr. Mackey’s case without contest, would blogrolling being bad for SEO imply that blogrolling is bad for viral marketing?<\/p>\n

Take it apart. The masque of Mackey is bullshit: Brand new blogrolls don’t have extensive blogrolls, and, even if they did, there is no reason to suppose that Google is penalizing them. More likely the contrary. Google likes links.<\/p>\n

But even arguing to the contrary, would a hypothetical Google-that-doesn’t-like-links make any difference in your viral marketing strategy?<\/p>\n

First, lightning can<\/i> strike with an over-the-transom lead from Google, but it’s not very likely.<\/p>\n

Second, the objective of your viral marketing strategy should be to nurture a substantial community of people who are predisposed to use you when they have a real estate need. This has almost nothing<\/i> to do with SEO results.<\/p>\n

Ergo, everything you do with your real estate weblog — and with other viral marketing tools — should be focused on nurturing relationships with people who can and will do business with you, not with attracting random hits from all over the world. In other words, if your primary concern is SEO, you’re spinning your wheels.<\/p>\n

So what does this imply about blogrolls? In a community-focused real estate weblog, a blogroll of other weblogs and web sites focused on<\/i> that community is an immensely powerful viral marketing Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No one is better suited for a discussion of the value of blogrolls in viral weblogging than South Park’s Mr. Mackey. (“Drugs are bad, m’kay?”) Some supposed experts have done extensive research by reading other weblogs and they have come up with (and reiterated) this startling conclusion: “Blogrolls are bad, m’kay?” I would link to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":119,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/119\/you-buy-something-you-pay-mkay\/","url_meta":{"origin":1644,"position":0},"title":"You buy something, you pay, m’kay?","author":"Greg Swann","date":"July 22, 2006","format":false,"excerpt":"Friday can be my dread day. I write a small real estate column for the West Valley sections of the Arizona Republic. That is not nearly as sexy as it sounds. They give me 350 words -- might you have guessed that I can go on at greater length? --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18087,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18087\/overnight-news-if-buyers-will-waive-anything-why-not-representation-itself\/","url_meta":{"origin":1644,"position":1},"title":"Overnight News: If buyers will waive anything, why not representation\u00a0itself?","author":"Greg Swann","date":"April 29, 2021","format":false,"excerpt":"I'm doing CE just now \u2013 a month early, because I'm about to get hit with houses and I can't be late. So: Dual agency is bad, m'kay? Steady source of lawsuits, including class-action suits. But it's lawful, as regulated, so that's what's taught: Written consent of both parties when\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":116,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/116\/who-pays-whom-for-real-estate-follow-the-money\/","url_meta":{"origin":1644,"position":2},"title":"Who pays whom for real estate? Follow the money . . .","author":"Greg Swann","date":"July 21, 2006","format":false,"excerpt":"The second in my series of articles devised to tick off real estate brokers appeared in the Arizona Republic today. (Here is a more permanent link to a longer version of the article.) Torquing the brokers is not really my intent, just a secondary consequence. Next week we get to\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17041,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17041\/how-do-you-beat-the-realty-bots-the-3-key-weapons-of-the-guerrilla-bloodhound-brick-and-mortar-ink-and-paper-and-flesh-and-blood\/","url_meta":{"origin":1644,"position":3},"title":"How do you beat the Realty.bots? The 3 key weapons of the Guerrilla Bloodhound: Brick and mortar, ink and paper \u2013 and flesh and\u00a0blood.","author":"Greg Swann","date":"September 17, 2020","format":false,"excerpt":"I spent an hour on the phone with Brian Brady yesterday, always a tonic for my spirit. We are both of us guerrillas, both counter-marketers, always looking for ways to use the enemy's strengths against him. When we first met, Brian was using the internet to take business away from\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/rock-n-roll-monkey-FTfjMijq-Ws-unsplash-288x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","url_meta":{"origin":1644,"position":4},"title":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He's linking directly to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13044,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13044\/a-weblogging-strategy-for-non-writerly-realtors-or-how-you-can-learn-to-stop-worrying-and-love-your-blog\/","url_meta":{"origin":1644,"position":5},"title":"A weblogging strategy for non-writerly Realtors. Or: How you can learn to stop worrying and love your blog.","author":"Greg Swann","date":"August 19, 2010","format":false,"excerpt":"I was on the phone yesterday with Chris Johnson, talking with him about Realtor weblogs. He mentioned that some of the buyers of his real estate weblogs are having trouble coming up with regular content. I have a solution for them. What should they do? Stop worrying about it --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}