{"id":16536,"date":"2017-09-30T11:45:41","date_gmt":"2017-09-30T18:45:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=16536"},"modified":"2017-09-30T11:47:15","modified_gmt":"2017-09-30T18:47:15","slug":"what-is-position-zero-on-google-all-sales-fundamentally-start-as-questions","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16536\/what-is-position-zero-on-google-all-sales-fundamentally-start-as-questions\/","title":{"rendered":"What is Position Zero on Google? All sales fundamentally start as questions…."},"content":{"rendered":"

One of the easiest things to understand in sales is that everything starts with a question. How much home can I afford? How do I deal with foreclosure? Who is the best REALTOR? Where is the best neighborhood for my family? There are literally millions of questions starting an equally impressive number of sales out there. <\/p>\n

And the wild part is that REALTORS get asked those questions every day. The REALTORS that utilize those questions to start conversations (google Cluetrain Manifesto) and who turn those conversations into relationships and action generate stellar incomes. Those who find themselves incapable of that, well, notsomuch. <\/p>\n

The trick is to find the right questions, the trending questions. The ones that are being asked. The ones that answers in the form of content provided on a site will result in Google putting you up there for the world to see. The ones that are WORTH blogging about. <\/p>\n

How do you find them? Google it. I am not being a smart aleck. Check out what Google provides currently when you Google “How to Sell My Home”:<\/p>\n

\"\"<\/p>\n

They show you both alternative questions to blog about and the FORM that you should use with the answer. (more on that later) Conform your answers to their style whether table, paragraph, list, or etc and watch what happens. Geotarget your answers gently for some extra fun and results.<\/p>\n

Additional note: Want to expand the number of questions that Google displays and build yourself a month or more of blogging subjects? Click on each of the current questions in the Google search and Google will provide similar stuff. In a matter of seconds your list can look similar to this, but longer:<\/p>\n

\"\"<\/p>\n

Position zero on Google (that’s the one above Zillow, kids…the one with the picture and a list). That’s the one reserved for the boys and girls with authority who a) pick the right questions b) answer them in the form that google wants and c) uses correct formatting…etc but whether you get Position zero or not, you WILL be answering questions that are being asked and you WILL be starting those conversations Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the easiest things to understand in sales is that everything starts with a question. How much home can I afford? How do I deal with foreclosure? Who is the best REALTOR? Where is the best neighborhood for my family? There are literally millions of questions starting an equally impressive number of sales out […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-16536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3170,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3170\/phoenix-real-estate-conference-teaches-realtors-and-lenders-the-brave-new-world-of-internet-social-media-marketing\/","url_meta":{"origin":16536,"position":0},"title":"Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing","author":"Greg Swann","date":"May 24, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0Phoenix real estate conference teaches Realtors and lenders the brave new world of internet social media marketing What happens when you bring the brightest Realtors and lenders from all over the country to Phoenix for a social\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1799,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1799\/does-the-real-estate-industry-need-realtors\/","url_meta":{"origin":16536,"position":1},"title":"Does the Real Estate Industry Need Realtors?","author":"Cooksquared","date":"August 14, 2007","format":false,"excerpt":"Inspired by the glut of controversial posts appearing here lately, I thought I would add one more to the fire. In my recent browsing I stumbled upon a blog that asked a simple question, \"Do we need Realtors?\" That's all. That was the whole post. While the questioned seemed relatively\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9286,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9286\/search-engine-marketing-is-about-conversations-my-errr-manifesto\/","url_meta":{"origin":16536,"position":2},"title":"Search Engine Marketing is about Conversations – my (errr…) Manifesto","author":"Eric Blackwell","date":"July 22, 2009","format":false,"excerpt":"Somewhere near the top of the Cluetrain Manifesto, you will find the following statement: These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6293\/which-is-the-most-useful-tool-on-social-media-to-engage-your-audience-and-create-offline-conversations\/","url_meta":{"origin":16536,"position":3},"title":"Which is the most useful tool, on social media, to engage your audience and create offline conversations?","author":"Brian Brady","date":"December 27, 2008","format":false,"excerpt":"I asked this question on LinkedIn.\u00a0 Scott Schang's answer rang my bell the loudest: Social Media has introduced me to other professionals that has resulted in business relationships indirectly. Although I have completed transactions as the result of blog responses, that is not the norm. I would say that I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3898,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3898\/is-an-educational-session-a-sales-pitch-of-course-it-is\/","url_meta":{"origin":16536,"position":4},"title":"Is An Educational Session A Sales Pitch? Of Course It Is.","author":"Brian Brady","date":"August 14, 2008","format":false,"excerpt":"I'm a salesman and have been since I hawked peanuts on the Ocean City boardwalk.\u00a0 I'm addicted to \"the pitch\".\u00a0 I love writing them, watching them, and critiquing them.\u00a0 Many people get upset when a \"trainer\" comes on to give an educational talk and finishes with an offer to buy\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":632,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/632\/632\/","url_meta":{"origin":16536,"position":5},"title":"This is not to suggest that all Realtors are “professionals”","author":"Russell Shaw","date":"November 13, 2006","format":false,"excerpt":"The well informed and logical Kaye Thomas wrote:It never ceases to amaze me that REALTORS are blamed for prices going up and down in the real estate market. Really, do you think if we had that type of power the market would be where it is now? Here's a secret\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=16536"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16536\/revisions"}],"predecessor-version":[{"id":16540,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16536\/revisions\/16540"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=16536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=16536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=16536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}