{"id":167,"date":"2006-08-03T13:37:06","date_gmt":"2006-08-03T20:37:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=167"},"modified":"2006-08-03T13:40:58","modified_gmt":"2006-08-03T20:40:58","slug":"time-of-the-signs-times-two","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/167\/time-of-the-signs-times-two\/","title":{"rendered":"Time of the signs times two . . ."},"content":{"rendered":"<p>Here are a couple of demos of <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=165\" target=\"_blank\">custom signs for listings<\/a>. These aren&#8217;t built to size (24&#215;36&#8243;), they&#8217;re just scale models (~27%) so that I can see how things work together. Our normal riser will sit atop these, with a rider with the price hanging below. The whole Bloodhound sign idea is to <a href=\"http:\/\/www.bloodhoundrealty.com\/SignPhilosophy.pdf\" target=\"_blank\"><b><i><u>stop traffic<\/u><\/i><\/b><\/a>, and I think these could be very effective.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/DemoSign.jpg\"\/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/DemoSign2.jpg\"\/><br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/arizona\" rel=\"tag\">arizona<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/arizona real estate\" rel=\"tag\">arizona real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix\" rel=\"tag\">phoenix<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/phoenix real estate\" rel=\"tag\">phoenix real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a couple of demos of custom signs for listings. These aren&#8217;t built to size (24&#215;36&#8243;), they&#8217;re just scale models (~27%) so that I can see how things work together. Our normal riser will sit atop these, with a rider with the price hanging below. The whole Bloodhound sign idea is to stop traffic, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":390,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/390\/blogoff-post-13-little-white-signs-are-tin-eared-real-estate-marketing\/","url_meta":{"origin":167,"position":0},"title":"Blogoff Post #13: Little white signs are tin-eared real estate marketing . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is one of my favorites from my Arizona Republic column:You're driving through a neighborhood, and there it is. Not the \"For Sale\" sign, the rider - the little white plastic sign slung beneath. There, for all the world to see, is the ultimate testament to tin-eared real-estate marketing: A\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1552,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1552\/zillowcom-exemption-arizona-state-senate-gives-itself-a-frank-appraisal-elects-to-seek-out-other-feet-in-which-to-shoot-itself\/","url_meta":{"origin":167,"position":1},"title":"Zillow.com exemption: Arizona State Senate gives itself a frank appraisal, elects to seek out other feet in which to shoot itself","author":"Greg Swann","date":"June 18, 2007","format":false,"excerpt":"To all appearances, the attempt to criminalize Zillow.com's Zestimations of Arizona real property will be all over when the fat lady signs. Not sings, signs. Arizona Senate Bill 1291, as amended to suffer Automated Valuation Models gladly, passed it's final reading tonight. The amended bill passed in the Senate by\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":167,"position":2},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1129,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1129\/stopping-traffic-to-sell-houses\/","url_meta":{"origin":167,"position":3},"title":"Stopping traffic to sell houses","author":"Greg Swann","date":"March 9, 2007","format":false,"excerpt":"This is another level of our hoped-for untouchable assault on the marketplace. I've talked about our custom signs before, but this is what everything looks like on the post. We compete against broker's signs -- never custom but really, really ugly. We built a promo postcard out of the main\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/222\/custom-signs-week-two\/","url_meta":{"origin":167,"position":4},"title":"Custom signs, week two . . .","author":"Greg Swann","date":"August 18, 2006","format":false,"excerpt":"Okay, now we have the full treatment, a big sign at 24x36\" plus the two smaller signs. The two custom signs were made at one-sixth scale in QuarkXPress, then scaled up in Illustrator, then rasterized at 300 DPI in PhotoShop. I want to do it differently the next time, because\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":201,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/201\/this-is-our-first-custom-sign\/","url_meta":{"origin":167,"position":5},"title":"This is our first custom sign . . .","author":"Greg Swann","date":"August 11, 2006","format":false,"excerpt":"Condo, so the size is 24 x 18\", half what I want. Crowded and noisy, but it's what I could could work in the space. The color is delectable. I sold the seller this home and she has always understood what we're about, so I'm glad she got to be\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}