{"id":1670,"date":"2007-07-17T21:44:03","date_gmt":"2007-07-18T04:44:03","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1670"},"modified":"2009-03-03T17:26:32","modified_gmt":"2009-03-04T00:26:32","slug":"project-blogger-an-objective-post-mortem-analysis-i-hope","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1670\/project-blogger-an-objective-post-mortem-analysis-i-hope\/","title":{"rendered":"Project Blogger: An objective post-mortem analysis — I hope"},"content":{"rendered":"

Project Blogger is over — I think. Truly the fun never starts, but the drama never stops. I mostly ignored everything except the work Teri Lussier and I did here<\/a>, at TheBrickRanch.com<\/a> and at RealEstateWeblogging101.com<\/a>. The contest pretty much ignored me, too, an unexpected delight.<\/p>\n

We didn’t win — as nearly as I can tell. We developed a full-blown viral marketing strategy for locally-focused real estate weblogs, then codified the frolicking thing in a blogbook — itself something new under the sun. Teri understood what we were aiming for, but she understood it in her bones before we got down to business. To my knowledge, none of the other contestants paid the slightest bit of attention to what we were doing, even though we did it all in public.<\/p>\n

All that’s as may be. I personally have been less than enthralled by the writing on the contestants’ blogs, but I confess to not having much tolerance for local blogs. To write about things of small importance, you really have to be able to write. I picked Teri to suffer through this with me because she writes so engagingly.<\/p>\n

<\/p>\n

Pat Kitano was the judge for the last week of the competition<\/a>, and he got to bathe in all that Project Blogger drama. One of the things he did that I thought was very smart was running Technorati rankings on each of the contestant’s weblogs.<\/p>\n

This just by itself elicited complaints, which I thought were kind of funny. We said for months that the important thing is viral networking, with SEO factors taking a back seat. So the folks who listened not a word when we were demonstrating how to make a family of your farm were quick to pump their fists and shout, “Linking doesn’t matter.”<\/p>\n

That’s not quite true. I wrote this in email to Teri tonight:<\/p>\n

Technorati Authority is not vital to your purposes, since the users you want will find you by other means — local blogrolls, comments you make on local blogs, face-to-face contact, your local advertising, etc. But significant linkage from other websites will help your Google PageRank, which will help potential clients Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Project Blogger is over — I think. Truly the fun never starts, but the drama never stops. I mostly ignored everything except the work Teri Lussier and I did here, at TheBrickRanch.com and at RealEstateWeblogging101.com. The contest pretty much ignored me, too, an unexpected delight. We didn’t win — as nearly as I can tell. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,16],"tags":[],"class_list":{"0":"post-1670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-weblogging-101","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1157,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1157\/introducing-teri-lussier-my-project-blogger-protege\/","url_meta":{"origin":1670,"position":0},"title":"Introducing Teri Lussier, my Project Blogger protege","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"Let's get the introduction out of the way first, a brand new BloodhoundBlog contributor: Dayton, Ohio, is the life-long home and territory of Teri Lussier, the newly-minted Realtor become newly-minted real estate weblogger who is Greg Swann's co-contestant in Active Rain's Project Blogger. I didn't like the Project Blogger logo,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1484,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1484\/teri-lussier-there-are-no-do-overs-in-weblogging\/","url_meta":{"origin":1670,"position":1},"title":"Teri Lussier: There are no do-overs in weblogging","author":"Greg Swann","date":"May 30, 2007","format":false,"excerpt":"Derek Sterling Burress has an in-depth interview with Teri Lussier, owner of TheBrickRanch.com real estate weblog, Project Blogger contestant, and BloodhoundBlog contributor:Derek Sterling Burress: Since you are fairly new to the world of blogging, what has been some of the most difficult things you have had to learn as a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3244,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3244\/who-wants-to-play-the-projectbloodhound-game-teri-and-i-are-avid-to-inflict-some-excellence-on-a-few-hapless-volunteers-provided-you-will-pitch-in-your-own-unique-social-media-marketing-skills\/","url_meta":{"origin":1670,"position":2},"title":"Who wants to play the ProjectBloodhound game? Teri and I are avid to inflict some excellence on a few hapless volunteers, provided you will pitch in your own unique Social Media Marketing skills","author":"Greg Swann","date":"June 18, 2008","format":false,"excerpt":"Hunter Jackson came up with the idea of revisiting ProjectBloodhound the other night, and that was a stroke of pure genius. It gnawed at me as soon as he brought it up, and I wasn't alone: Teri Lussier was thinking along the same lines. Here's why: Even though we documented\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3270,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3270\/project-bloodhound-and-they-called-it-puppy-love\/","url_meta":{"origin":1670,"position":3},"title":"Project Bloodhound: And they called it puppy love","author":"Teri Lussier","date":"June 26, 2008","format":false,"excerpt":"The Bloodhound Blog has puppies! This is a frisky and fearless litter of pure-bred Bloodhounds, each with their own unique goals, skills, voice, and talents. They are being added to the contributor's panel to blend their own howling to the symphony that makes Bloodhound the remarkable place it is. I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1176,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1176\/hi-im-teriand-im-aghast\/","url_meta":{"origin":1670,"position":4},"title":"Hi. I’m Teri…And I’m aghast.","author":"Teri Lussier","date":"March 20, 2007","format":false,"excerpt":"Do you know Greg Swann? Yeah well I don't, but for some reason he chose me to be his apprentice in the Project Blogger competition. He says it was due to my lack of experience in both real estate and blogging (Oh. Um...thanks?) and because I'm game (did he just\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1516\/the-pup-growls\/","url_meta":{"origin":1670,"position":5},"title":"The pup growls","author":"Teri Lussier","date":"June 7, 2007","format":false,"excerpt":"The first thing Greg did as my coach was to throw me at the wall of Bloodhound contributors to see if I stick. His request was for me to write about the Project Blogger experience. Gulp. Deep breath. Here's an update. My inexperience coupled with my polite Midwestern upbringing, have\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1670"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1670\/revisions"}],"predecessor-version":[{"id":8662,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1670\/revisions\/8662"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}