{"id":1678,"date":"2007-07-20T08:07:42","date_gmt":"2007-07-20T15:07:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1678"},"modified":"2007-07-20T09:06:46","modified_gmt":"2007-07-20T16:06:46","slug":"prometheus-unbound-books-are-dead-but-ideas-are-forevermore-unchained-from-the-tyranny-and-avarice-of-atoms","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1678\/prometheus-unbound-books-are-dead-but-ideas-are-forevermore-unchained-from-the-tyranny-and-avarice-of-atoms\/","title":{"rendered":"Prometheus unbound: Books are dead, but ideas are forevermore unchained from the tyranny and avarice of atoms"},"content":{"rendered":"

Seth Godin:<\/a><\/p>\n

Five hundred year old technology (books) is just too slow for the Net. The act of printing, storing and shipping millions of books takes too long for a secret to ever be in a book again.<\/p><\/blockquote>\n

More.<\/p>\n

Books are souvenirs. No one is going to read Potter online, even if it’s free. Holding and owning the book, remembering when and how you got it… that’s what you’re paying for. Books are great at holding memories. They’re lousy at keeping secrets.<\/p><\/blockquote>\n

Someone recommended a book to me yesterday, and it was fun for me to watch my own revulsion at the idea. I grew up in the thrall of books, literally a worshipper.<\/p>\n

More interesting than Harry Potter is the phenomenon of The Cult of the Amateur<\/a>, whereby Ludditism becomes a Shaker<\/a> cult, doomed not by the book’s (and the movement’s) effete idiocy but by its inability to engender new acolytes. Even so, the book should prove especially popular on library shelves and remainder racks, where the most passionate book worshippers are to be found.<\/p>\n

In the planning stages for Real Estate Weblogging 101<\/a>, I made an effort to find ways of connecting electronic publishing to paper publishing. But then I had an epiphany: The work of the mind is documented on the nets. Publishers desperately cling to the idea of holding ideas for ransom by chaining them to atoms, but the Djinn is already out of the bottle — to call to mind another cult desperately clinging to the past. Prometheus has broken his chains — to recall our own future-loving creed — and the gift of mind<\/a> surges forth in pandemic pandemonium.<\/p>\n

On the nets, a new idea is published instantaneously across the globe. It is accessible to billions, if they seek it, at a negligible carrying cost. It can be linked to every discoverable supporting and countervailing resource and vetted by the intense scrutiny of thousands of hypercritical experts. Net-based “books” are revisable and extensible at will, with no delay and no lingering inventories of obsolete stock.<\/p>\n

Shed a tear at graveside, if you will, but facts are facts: Books are a dead letter.
\n<\/p>\n

Technorati Tags: Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Seth Godin: Five hundred year old technology (books) is just too slow for the Net. The act of printing, storing and shipping millions of books takes too long for a secret to ever be in a book again. More. Books are souvenirs. No one is going to read Potter online, even if it’s free. Holding […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-1678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1502\/point-weak-shout-loud-keeping-up-with-everything-frank-doesnt-know\/","url_meta":{"origin":1678,"position":0},"title":"Point Weak — Shout Loud — Keeping Up With Everything Frank Doesn’t Know","author":"Jeff Brown","date":"June 5, 2007","format":false,"excerpt":"Several days ago I wrote a piece talking about qualified plans, better known as IRA's and 401(k)'s. It was titled 401(k)'s IRA's & Urban Myths, and discussed some of the false beliefs many people have on the subject. It also brought an alternative to the table -- investment grade insurance.\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1415,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1415\/trulia-voices-can-bigoted-bastards-flourish\/","url_meta":{"origin":1678,"position":1},"title":"Trulia Voices: Can Bigoted Bastards Flourish?","author":"Brian Brady","date":"May 11, 2007","format":false,"excerpt":"We're covering the launch of Trulia Voices with great interest on Bloodhound Blog. Greg took the lead this morning with his initial analysis and I lauded Trulia for appearing to be the more Realtor-friendly choice over Zillow.com. I started tinkering in the Trulia Voices section. This is where people can\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1679,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1679\/muggles-would-die-without-the-www\/","url_meta":{"origin":1678,"position":2},"title":"Muggles Would Die Without The WWW","author":"Lani Anglin","date":"July 20, 2007","format":false,"excerpt":"Bear with me as I add this up... Internet meltdown at Fry's + Dalton's print media article + Greg's article about books + An Onion video parody = We muggles (in honor of midnight's Harry Potter release) are overly dependent on the Internet! So first, I must note that while\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"World Wide Web Internet Crash Fatal Error","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/07\/fatal-error.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17038,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17038\/overnight-news-redfin-why-isnt-this-historic-sellers-market-holding-back-buyers-ctrl-f-riot-not-found\/","url_meta":{"origin":1678,"position":3},"title":"Overnight News: Redfin: \u201cWhy isn\u2019t this historic seller\u2019s market holding back buyers?\u201d CTRL-F \u2018riot\u2019; not found.","author":"Greg Swann","date":"September 17, 2020","format":false,"excerpt":"Housing Wire: Fed says expect low rates through 2023. Much better crystal ball than the one we have... Forbes: Will The Latest Stimulus Proposal Stop A Potential Housing Crisis In 2021? Redfin: Home Prices Rose 11% in August\u2014Biggest Gain in Over 6 Years. Housing Wire: More young adults live at\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1824,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1824\/is-is-stupid-to-hold-an-open-house-or-is-it-great-marketing\/","url_meta":{"origin":1678,"position":4},"title":"Is it Stupid to Hold An Open House – Or is it Great Marketing?","author":"Russell Shaw","date":"August 19, 2007","format":false,"excerpt":"Kris Berg had a wonderfully written post regarding open houses. This was my comment: There are just two valid reasons for an agent to hold an open house and neither of them has much to do with selling the house being held open. Reason 1: find stray (motivated) buyers (those\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"GolfingAnyone","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/GolfingAnyone.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":385,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/385\/blogoff-post-8-make-your-first-open-house-the-only-one\/","url_meta":{"origin":1678,"position":5},"title":"Blogoff Post #8: Make your first open house the only one . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column. The topic, how to do your open house so well you won't have to do it twice:It's possible to do an open house so well that you won't be holding one every weekend. Done right, you should be able to make your first\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}