{"id":1678,"date":"2007-07-20T08:07:42","date_gmt":"2007-07-20T15:07:42","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1678"},"modified":"2007-07-20T09:06:46","modified_gmt":"2007-07-20T16:06:46","slug":"prometheus-unbound-books-are-dead-but-ideas-are-forevermore-unchained-from-the-tyranny-and-avarice-of-atoms","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1678\/prometheus-unbound-books-are-dead-but-ideas-are-forevermore-unchained-from-the-tyranny-and-avarice-of-atoms\/","title":{"rendered":"Prometheus unbound: Books are dead, but ideas are forevermore unchained from the tyranny and avarice of atoms"},"content":{"rendered":"

Seth Godin:<\/a><\/p>\n

Five hundred year old technology (books) is just too slow for the Net. The act of printing, storing and shipping millions of books takes too long for a secret to ever be in a book again.<\/p><\/blockquote>\n

More.<\/p>\n

Books are souvenirs. No one is going to read Potter online, even if it’s free. Holding and owning the book, remembering when and how you got it… that’s what you’re paying for. Books are great at holding memories. They’re lousy at keeping secrets.<\/p><\/blockquote>\n

Someone recommended a book to me yesterday, and it was fun for me to watch my own revulsion at the idea. I grew up in the thrall of books, literally a worshipper.<\/p>\n

More interesting than Harry Potter is the phenomenon of The Cult of the Amateur<\/a>, whereby Ludditism becomes a Shaker<\/a> cult, doomed not by the book’s (and the movement’s) effete idiocy but by its inability to engender new acolytes. Even so, the book should prove especially popular on library shelves and remainder racks, where the most passionate book worshippers are to be found.<\/p>\n

In the planning stages for Real Estate Weblogging 101<\/a>, I made an effort to find ways of connecting electronic publishing to paper publishing. But then I had an epiphany: The work of the mind is documented on the nets. Publishers desperately cling to the idea of holding ideas for ransom by chaining them to atoms, but the Djinn is already out of the bottle — to call to mind another cult desperately clinging to the past. Prometheus has broken his chains — to recall our own future-loving creed — and the gift of mind<\/a> surges forth in pandemic pandemonium.<\/p>\n

On the nets, a new idea is published instantaneously across the globe. It is accessible to billions, if they seek it, at a negligible carrying cost. It can be linked to every discoverable supporting and countervailing resource and vetted by the intense scrutiny of thousands of hypercritical experts. Net-based “books” are revisable and extensible at will, with no delay and no lingering inventories of obsolete stock.<\/p>\n

Shed a tear at graveside, if you will, but facts are facts: Books are a dead letter.
\n<\/p>\n

Technorati Tags: Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Seth Godin: Five hundred year old technology (books) is just too slow for the Net. The act of printing, storing and shipping millions of books takes too long for a secret to ever be in a book again. More. Books are souvenirs. No one is going to read Potter online, even if it’s free. Holding […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-1678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1679,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1679\/muggles-would-die-without-the-www\/","url_meta":{"origin":1678,"position":0},"title":"Muggles Would Die Without The WWW","author":"Lani Anglin","date":"July 20, 2007","format":false,"excerpt":"Bear with me as I add this up... Internet meltdown at Fry's + Dalton's print media article + Greg's article about books + An Onion video parody = We muggles (in honor of midnight's Harry Potter release) are overly dependent on the Internet! So first, I must note that while\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"World Wide Web Internet Crash Fatal Error","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/07\/fatal-error.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":450,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/450\/blogoff-post-73-using-web-to-buy-home-a-bad-idea\/","url_meta":{"origin":1678,"position":1},"title":"Blogoff Post #73: Using Web to buy home a bad idea . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is a sweet one from my Arizona Republic column:\"Save thousands buying surgery online!\" It may be a while before you see this headline. But you can't open a magazine or a Web site lately without hearing that Realtors are about to be \"disintermediated\" by the Internet. \"Disintermediation\" is a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10763,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10763\/new-york-times-on-the-loan-modification-program\/","url_meta":{"origin":1678,"position":2},"title":"New York Times on the Loan Modification Program","author":"Damon Chetson","date":"January 2, 2010","format":false,"excerpt":"The New York Times is reporting what everyone at Bloodhound Blog has known for a long time about the Federal Government's attempt to encourage loan modifications: The Obama administration\u2019s $75 billion program to protect homeowners from foreclosure has been widely pronounced a disappointment, and some economists and real estate experts\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3262,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3262\/listing-real-estate-the-bloodhound-way-a-marketing-quiz-to-shed-light-on-the-full-value-of-the-coffee-table-books-we-make-for-our-listings\/","url_meta":{"origin":1678,"position":3},"title":"Listing real estate the Bloodhound way: A marketing quiz to shed light on the full value of the Coffee Table Books we make for our listings","author":"Greg Swann","date":"June 24, 2008","format":false,"excerpt":"I've written about the Coffee Table Books we make for some of our listings, and I talked about them briefly at BloodhoundBlog Unchained. I wanted to go into the idea in greater detail, because I think this is a case where, if you don't understand all of our thinking, you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1502\/point-weak-shout-loud-keeping-up-with-everything-frank-doesnt-know\/","url_meta":{"origin":1678,"position":4},"title":"Point Weak — Shout Loud — Keeping Up With Everything Frank Doesn’t Know","author":"Jeff Brown","date":"June 5, 2007","format":false,"excerpt":"Several days ago I wrote a piece talking about qualified plans, better known as IRA's and 401(k)'s. It was titled 401(k)'s IRA's & Urban Myths, and discussed some of the false beliefs many people have on the subject. It also brought an alternative to the table -- investment grade insurance.\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10213,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10213\/vook-dead-yet-doesnt-matter-if-you-want-to-sell-blades-first-you-have-to-find-stubble-that-people-are-willing-to-pay-to-have-shaved\/","url_meta":{"origin":1678,"position":5},"title":"Vook dead yet? Doesn’t matter. If you want to sell blades, first you have to find stubble that people are willing to pay to have shaved.","author":"Greg Swann","date":"November 4, 2009","format":false,"excerpt":"This was in my email this morning, spam from LinkedIn.com:Joel Burslem is no longer Director of Product Development at VookMeans what, I don't know. Deck chairs on the Titanic. There is no huge surging mass of sub-literates demanding even easier-reading access to the half-shouted profundities of Gary Vaynerchuk. Love him\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}