{"id":1687,"date":"2007-07-23T14:07:50","date_gmt":"2007-07-23T21:07:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1687"},"modified":"2007-07-23T13:59:54","modified_gmt":"2007-07-23T20:59:54","slug":"what-makes-a-home-sell-marketing-preparation-and-especially-price","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1687\/what-makes-a-home-sell-marketing-preparation-and-especially-price\/","title":{"rendered":"What makes a home sell? Marketing, preparation — and especially price"},"content":{"rendered":"

This is me from last Friday’s Arizona Republic<\/i> (permanent link<\/a>):<\/p>\n

 
What makes a home sell? Marketing, preparation — and especially price<\/b><\/p>\n

I looked at houses with a long-time client last week. We shopped ten houses, of which two were actually in turn-key condition. Two others were fix-ups in every way but price. Three of the homes had front-yard landscaping so overgrown they were virtually inaccessible. And the prices were all over the map.<\/p>\n

The resale market is not as dire as it is portrayed to be, but it’s not great, either. There are a lot more homes for sale than there are qualified buyers. For a home to sell in this market, it has to be priced right, perfectly prepared and properly presented to the marketplace. Miss on any one of those factors — especially price — and the buyers will take the home up the street instead.<\/p>\n

Consider the Terracina floorplan at Ashton Ranch in Surprise. I’ve sold several these, and I really like them. They’re bright and spacious, with wide-open sightlines. Without pools, there are seven of these available right now. Two are priced at $199,000, then they shoot up all the way to $231,900.<\/p>\n

The two lower priced homes will probably sell first, even if the others have better landscaping and better interior amenities. Only one of these models sold in June, for $200,000.<\/p>\n

A few miles east, at the Sundial subdivision in El Mirage, there are 25 units of the 1,238sf Zocalo floorplan available. Prices run from $166,900 to $213,900, a huge spread.<\/p>\n

Three of these homes sold in June, and it would be reasonable to argue that the market value of this model is $185,000. The problem with that is that ten of the 25 listings are offered below that price — and they’re still not selling.<\/p>\n

In any subdivision, I would have to look at the listings house-by-house to tell you which ones will sell soonest, and for how much. But it’s a certainty that if a home is not marketed properly, is not cleaned and repaired to show-room condition, and, especially, is not priced aggressively to the current market, it will not Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me from last Friday’s Arizona Republic (permanent link):  What makes a home sell? Marketing, preparation — and especially price I looked at houses with a long-time client last week. We shopped ten houses, of which two were actually in turn-key condition. Two others were fix-ups in every way but price. Three of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1743,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1743\/why-didnt-your-house-sell-price-preparation-presentation-and-availability\/","url_meta":{"origin":1687,"position":0},"title":"Why didn’t your house sell? Price, preparation, presentation — and availability","author":"Greg Swann","date":"August 4, 2007","format":false,"excerpt":"This is me from my column in the Arizona Republic (permanent link): \u00a0Why didn't your house sell? Price, preparation, presentation -- and availability So your house didn't sell. Now what? Six months ago -- or was it a year ago? -- the world was young and ripe for the picking.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1849,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1849\/a-buyers-market-you-bet-but-even-more-than-that-its-a-listing-agents-market\/","url_meta":{"origin":1687,"position":1},"title":"A buyer’s market? You bet, but even more than that, it’s a listing agent’s market","author":"Greg Swann","date":"August 24, 2007","format":false,"excerpt":"This is me in the Arizona Republic (permanent link): \u00a0A buyer's market? You bet, but even more than that, it's a listing agent's market As I write this, there are 55,706 homes listed for sale in the Arizona Regional Multiple Listings Service. Some are anomalous listings, but those would account\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":604,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/604\/listing-adventurously-the-bloodhound-way\/","url_meta":{"origin":1687,"position":2},"title":"Listing adventurously the Bloodhound way . . .","author":"Greg Swann","date":"November 5, 2006","format":false,"excerpt":"\"If you list, you last,\" runs the Realtor's mantra. This is true to a degree: It assumes you will last long enough to get a listing and for that listing to sell. It's no accident that most agents start out working with buyers. It's harder work -- from the traditional\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3053,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3053\/do-you-want-to-make-sure-your-home-will-sell-little-things-matter\/","url_meta":{"origin":1687,"position":3},"title":"Do you want to make sure your home will sell? Little things matter","author":"Greg Swann","date":"May 4, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). (Incidentally, this kind of previewing is one of the reasons I developed the ideas that led to engenu. You can organize photos and details for a lot of houses into one web site, then you can easily\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":475,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/475\/blogoff-post-98-first-timers-search-gives-good-lesson-for-buyerssellers\/","url_meta":{"origin":1687,"position":4},"title":"Blogoff Post #98: First-timers’ search gives good lesson for buyers\/sellers . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is one of my all-time favorites from my Arizona Republic column:I was out showing with first-time home buyers Saturday. This is my favorite job as a Realtor. Buying a home is never easy, but it gets easier with experience. We looked at 14 houses, all in the same area.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2696,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2696\/dress-up-that-custom-weblog-youve-built-to-help-sell-your-home\/","url_meta":{"origin":1687,"position":5},"title":"Dress up that custom weblog you’ve built to help sell your home","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Dress up that custom weblog you've built to help sell your home Last week we built a custom weblog to help you sell your home. This week, let's dress it up a little. Some of the things\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1687"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1687\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}