{"id":16883,"date":"2020-09-03T17:10:01","date_gmt":"2020-09-04T00:10:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=16883"},"modified":"2020-09-03T15:30:13","modified_gmt":"2020-09-03T22:30:13","slug":"real-estate-guerrilla-marketing-for-immediate-results-how-to-be-young-hungry-and-compensated","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16883\/real-estate-guerrilla-marketing-for-immediate-results-how-to-be-young-hungry-and-compensated\/","title":{"rendered":"Guerrilla real estate marketing for immediate results: How to be young, hungry \u2013 and compensated."},"content":{"rendered":"

\"\"I did a Facebook Live show today with Judah Hoover and Joshua Weidman<\/a>. I had a blast, and I hope I provided some benefit for the listeners.<\/p>\n

Big takeaway: \u201cHow the heck did you waste another day without moving to Arizona?!?\u201d<\/p>\n

I talked a little bit about how I got started in real estate. Afterward, I dug through some old stuff to see how we were marketing in those days.<\/p>\n

I was licensed in May of 2001. I interviewed with a few traditional brokers and decided they were all in the business of fleecing agents \u2013 this is still the case \u2013 so I put my license with an apartment locator instead. I didn’t need to get bilked out of my one deal every six months, I needed to learn how to sell.<\/p>\n

So that’s what I did. Apartment communities will pay big money for referrals when they’re vacant enough, but I also did leases that paid me $25 or $50. It wasn’t about the money, it was about getting a lot of experience very fast.<\/p>\n

I built the first of the web sites that have fed us over the years, and I used wicked-simple SEO and very-cheap, very-basic pay-per-click ads to make my own rain \u2013 and to cultivate my own garden with it.<\/p>\n

The broker was a sweet, smart guy, but he thought he was in the business of papering over the past mistakes of Grasshoppers, thus to get them a fresh shot at a new mistake. My thinking was that busy Ants need a timesaver, so that’s what I sold. I attracted supremely-well-qualified people who paid more rent in communities that paid more commission \u2013 and I collected referral fees, in many cases, for folks I never even met in person. Now that\u2019s<\/em> brokerage!<\/p>\n

\"\"<\/p>\n

We have always lived by Jay Conrad Levinson’s \u201cGuerrilla Marketing\u201d<\/a> \u2013 maximum impact from minimum spend by cracking the actual marketing problem. The image is of a promo piece we were using in those days. The file was laser-printed 4-up on an 8-1\/2×11″ sheet. The sheets were trimmed, then the stacks of paper were turned into Post-It pads with a self-adhesive Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I did a Facebook Live show today with Judah Hoover and Joshua Weidman. I had a blast, and I hope I provided some benefit for the listeners. Big takeaway: \u201cHow the heck did you waste another day without moving to Arizona?!?\u201d I talked a little bit about how I got started in real estate. Afterward, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,5,19],"tags":[],"class_list":{"0":"post-16883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":115,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/115\/apartment-rental-rates-in-valley-surge\/","url_meta":{"origin":16883,"position":0},"title":"Apartment-rental rates in Valley surge","author":"Greg Swann","date":"July 21, 2006","format":false,"excerpt":"I was wrong. The Republic did cover the increase in apartment rents corresponding to a drop in vacancy rates. And only two days later than the Las Vegas Review-Journal. Technorati Tags: arizona, arizona real estate, phoenix, phoenix real estate, real estate","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/108\/phoenix-apartment-rents-up-74\/","url_meta":{"origin":16883,"position":1},"title":"Phoenix apartment rents up 7.4%","author":"Greg Swann","date":"July 20, 2006","format":false,"excerpt":"Site cite: Las Vegas Review-Journal. Rents are up and vacancies are down across the board in rental housing. The Republic could take notice, except it's too busy telling itself that real estate investors cannot possibly know what they're doing. Technorati Tags: arizona, arizona real estate, phoenix, phoenix real estate, real\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":775,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/775\/see-the-pursuit-of-happyness-because-there-are-worse-fates-than-straight-commission-sales\/","url_meta":{"origin":16883,"position":2},"title":"See “The Pursuit of Happyness” — because there are worse fates than straight commission sales . . .","author":"Greg Swann","date":"December 17, 2006","format":false,"excerpt":"We see everything through the lens of real estate, including films and television programs. It's baked in the cake. Houses, always, and rooms and neighborhoods, and god help us if there's a real estate transaction in a movie or TV show. When we were leaving The Pursuit of Happyness last\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1356,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1356\/subprime-loans-disappeared-learn-how-to-be-a-hard-money-loan-broker\/","url_meta":{"origin":16883,"position":3},"title":"Subprime Loans Disappeared? Learn How to be a Hard Money Loan Broker","author":"Brian Brady","date":"April 27, 2007","format":false,"excerpt":"Loan originators who have based their business on subprime mortgage products have been feeling the pinch in 2007. Private mortgages or hard money lending may be the solution to your problem. Four originators gathered with three hard money lenders in our podcast. The Lenders: Mitch Zeichner (310) 948-2622 Mitch represents\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17462,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17462\/overnight-news-jeffrey-epsteins-estate-sues-chinas-joke-to-regain-meme-supremacy\/","url_meta":{"origin":16883,"position":4},"title":"Overnight News: Jeffrey\u00a0Epstein\u2019s estate sues China\u2019s joke to regain meme-supremacy.","author":"Greg Swann","date":"November 12, 2020","format":false,"excerpt":"How do you know the election was stolen? Everybody knows. The whole world knows. The Chinese are selling hoodies featuring the image of China Joe's improbable leapfrogging in votes. Here, I fear, is the last remaining form of the Jeffrey Epstein joke: Q: What's the difference between Jeffrey Epstein and\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18055,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18055\/overnight-news-if-there-is-a-housing-shortage-where-is-the-corresponding-surplus\/","url_meta":{"origin":16883,"position":5},"title":"Overnight News: If there is a housing shortage, where is the corresponding\u00a0surplus?","author":"Greg Swann","date":"April 16, 2021","format":false,"excerpt":"If you haven't guessed, I am sick of being lied to about the further consequences of the riots. The real estate media is thrilled to tell us about hot markets in placid places, but only local media and the alt.press address the devastation in the rioted cities. Is there actual\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=16883"}],"version-history":[{"count":13,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16883\/revisions"}],"predecessor-version":[{"id":16899,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16883\/revisions\/16899"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=16883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=16883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=16883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}