{"id":16907,"date":"2020-09-05T08:17:08","date_gmt":"2020-09-05T15:17:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=16907"},"modified":"2020-09-05T08:17:08","modified_gmt":"2020-09-05T15:17:08","slug":"the-sweet-spot-pricing-real-estate-the-guerrilla-marketing-way-to-maximize-the-sellers-net-as-soon-as-possible","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16907\/the-sweet-spot-pricing-real-estate-the-guerrilla-marketing-way-to-maximize-the-sellers-net-as-soon-as-possible\/","title":{"rendered":"The sweet spot: Pricing real estate the guerrilla marketing way, to maximize the seller\u2019s net \u2013 as soon as possible."},"content":{"rendered":"

\"\"

The sweet spot is the place on the bat that makes baseballs change zip codes.<\/p><\/div>
\nI am a passionate lister, and I have argued forever that everything matters in the listing praxis \u2013 but nothing matters more than the listing price. And: As you may have noticed, I could go on forever about pricing, but there is one idea that matters to me above all others:<\/p>\n

The sweet spot.<\/p>\n

Deny me sports and gambling metaphors and I could not write, but metaphors inform by their manifestation: If you know your business \u2013 if you have a true empathy for the machine of your praxis \u2013 you know where the sweet spot is.<\/p>\n

In real estate pricing, the sweet spot is here:<\/p>\n

I arrive at a number that, when I see it, I say, “But of course.”<\/p>\n

And at at the listing presentation, the seller says, “But of course.”<\/p>\n

And on listing day, all the experienced Realtors working that area look at their hotsheets and say, “But of course.”<\/p>\n

And the buyers who see that house on the first few days of the listing all say, “But of course.”<\/p>\n

The sweet spot is the number that everyone<\/em> knows is right-on-the-money, as soon as they see it.<\/p>\n

What’s the benefit? A bird \u2013 or six \u2013 in the hand. If you hit the market in the sweet spot, your seller should have one or more excellent offers to work with right away. When you get the price just right, everyone knows they have to jump or miss out.<\/p>\n

And the benefit of that is to surface the optimal<\/em> offer. I believe that a well-represented home should incite multiple offers overs its first weekend on market. I list on Thursday early morning, just after midnite, to maximize my debut on saved searches \u2013 thus to invoke reactions like \u201cMust see Saturday!\u201d As I’ve noted, I disclose the state of play for cash, conventional and FHA offers in the Private Remarks (Realtor-only) section of the listing.<\/p>\n

My objective is to identify the highest, safest, soonest offer. The FHA offers will all be higher, even allowing for the closing-cost contributions, but FHA borrowers often Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The sweet spot is the place on the bat that makes baseballs change zip codes. I am a passionate lister, and I have argued forever that everything matters in the listing praxis \u2013 but nothing matters more than the listing price. And: As you may have noticed, I could go on forever about pricing, but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,5],"tags":[],"class_list":{"0":"post-16907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16851,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16851\/the-trick-to-pricing-real-estate-it-aint-comping-houses\/","url_meta":{"origin":16907,"position":0},"title":"The trick to pricing real estate? It ain\u2019t comping\u00a0houses…","author":"Greg Swann","date":"September 1, 2020","format":false,"excerpt":"For a year-and-a-day, I was an iBuyer pricing algorithm. When Zillow announced they were going into the cash-incineration iBuying business, I looked for opportunities to find out more. Amazingly, I lucked into a job doing CMAs for Zillow's pioneer broker on the ground. What's amazing? Until then, I had never\u2026","rel":"","context":"In "iBuyers"","block_context":{"text":"iBuyers","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ibuyers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/pablo-merchan-montes-wYOPqmtDD0w-unsplash.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1443,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1443\/defending-redfin-sweet-digs-buried-by-inane-mls-rules\/","url_meta":{"origin":16907,"position":1},"title":"Defending Redfin: Sweet Digs weblog buried by inane MLS rules","author":"Greg Swann","date":"May 17, 2007","format":false,"excerpt":"I don't like Redfin.com. Its \"business\" model consists of quietly diverting its agency responsibilities to listing agents while loudly rebating its largely unearned commissions to buyers. My experience of the president of the company, Glenn Kelman, is that he is an oily liar who will say anything to draw the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16930,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16930\/whats-the-secret-real-estate-pricing-trick-that-makes-homes-sell-faster-for-more-money-honesty\/","url_meta":{"origin":16907,"position":2},"title":"What\u2019s the secret real estate pricing trick that makes homes sell faster, for more money? Honesty.","author":"Greg Swann","date":"September 7, 2020","format":false,"excerpt":"Our story so far: How to maximize your chances of selling quickly, above Fair Market Value. How to price a listing to figure out what the actual buyer of that home will do. How to find the price that makes everyone\u2019s head nod \u2013 especially the appraiser\u2019s. There are a\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/johan-godinez-dDYRYivNzbI-unsplash-320x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1527\/redfins-sweet-digs-weblogs-resurrected-as-neighborhood-sites\/","url_meta":{"origin":16907,"position":3},"title":"Redfin’s Sweet Digs weblogs resurrected as neighborhood sites","author":"Greg Swann","date":"June 12, 2007","format":false,"excerpt":"From John Cook's Venture Blog:\"Sweet Digs\" is back -- kind of. The Redfin real estate blog, which was shut down last month after agents complained to the Northwest Multiple Listing Service that the home reviews were hurting sales, is making its return today in a modified state. No longer will\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1779,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1779\/they-are-conniving-and-con-artists-redfin-launches-southern-california-sweet-digs\/","url_meta":{"origin":16907,"position":4},"title":"“They are conniving and con artists” – Redfin launches Southern California Sweet Digs","author":"Kris Berg","date":"August 9, 2007","format":false,"excerpt":"And for the record, Redfin, the title was a quote taken from one of your Southern California Forum posters, and it was directed at me, or rather my ilk. 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