{"id":16930,"date":"2020-09-07T13:39:33","date_gmt":"2020-09-07T20:39:33","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=16930"},"modified":"2020-09-07T13:39:33","modified_gmt":"2020-09-07T20:39:33","slug":"whats-the-secret-real-estate-pricing-trick-that-makes-homes-sell-faster-for-more-money-honesty","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16930\/whats-the-secret-real-estate-pricing-trick-that-makes-homes-sell-faster-for-more-money-honesty\/","title":{"rendered":"What\u2019s the secret real estate pricing trick that makes homes sell faster, for more money? Honesty."},"content":{"rendered":"<p><div id=\"attachment_16931\" style=\"width: 330px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16931\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/johan-godinez-dDYRYivNzbI-unsplash-320x480.jpg\" alt=\"\" width=\"320\" height=\"480\" class=\"size-medium wp-image-16931\" srcset=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/johan-godinez-dDYRYivNzbI-unsplash-320x480.jpg 320w, https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/johan-godinez-dDYRYivNzbI-unsplash-683x1024.jpg 683w, https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/johan-godinez-dDYRYivNzbI-unsplash-768x1152.jpg 768w, https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/johan-godinez-dDYRYivNzbI-unsplash.jpg 1024w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><p id=\"caption-attachment-16931\" class=\"wp-caption-text\">\u201cGuile creates rancor and delay, ignoring the financial consequences, where an honest broker is a lifeboat in a sea of lies.\u201d<\/p><\/div>Our story so far:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16640\/ask-the-broker-are-buyers-really-willing-to-overpay-in-this-market\/\" rel=\"noopener noreferrer\" target=\"_blank\">How to maximize your chances of selling quickly, above Fair Market Value.<\/a><\/li>\n<li>\n<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16851\/the-trick-to-pricing-real-estate-it-aint-comping-houses\/\" rel=\"noopener noreferrer\" target=\"_blank\">How to price a listing to figure out what the actual buyer of that home will do.<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16907\/the-sweet-spot-pricing-real-estate-the-guerrilla-marketing-way-to-maximize-the-sellers-net-as-soon-as-possible\/\" rel=\"noopener noreferrer\" target=\"_blank\">How to find the price that makes everyone\u2019s head nod \u2013 especially the appraiser\u2019s.<\/a><\/p>\n<\/li>\n<\/ul>\n<p>There are a zillion other things we do for sellers, but we are getting at the essence of what makes a listing move faster and for more money than its competition.<\/p>\n<p>So: Every choice we make maximizes the seller&#8217;s interests, but for that reason every choice maximizes transparency and, for lack of better term, velocity of decision-making.<\/p>\n<p>Translation: I make it as easy as possible for the buyer to commit to my listing.<\/p>\n<p>How, specifically?<\/p>\n<p>No guile.<\/p>\n<p>Disclose everything, of course, but not in any way that&#8217;s tricky or cagey or coy. Every buyer&#8217;s fear in every transaction is getting taken. Obviously, I want to do everything I can to take that fear away, but even before that I want to make sure that I have done nothing to amplify that fear.<\/p>\n<p>And what might you suppose is the fastest, easiest way to make a buyer wary of me and my new listing?<\/p>\n<p>How about the listing price?<\/p>\n<p>Oh, yes! The price is the most important, most powerful statement on your listing, and if it&#8217;s a lie, the whole listing is suspect and the house is one-down \u2013 at a minimum \u2013 before it even shows.<\/p>\n<p>So what does a lying listing price look like?<\/p>\n<p>Just like this: $299,900.<\/p>\n<p>Is the house worth $300,000? Or $295,000? How to tell? Liar&#8217;s Poker: Offer $295,000 and see where they come back.<\/p>\n<p>That back-and-forth takes time, even if you insist it does not cost the seller money. Worse, we start with mistrust and slap-box our way to bad will. That will make the repair negotiations fun.<\/p>\n<p>I think that&#8217;s dumb. I despise guile, anyway, but its further fruits are even more rancid that the soul-sacrifice required by deception in the first place. You make an ugly first move and then <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16930\/whats-the-secret-real-estate-pricing-trick-that-makes-homes-sell-faster-for-more-money-honesty\/#more-16930\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGuile creates rancor and delay, ignoring the financial consequences, where an honest broker is a lifeboat in a sea of lies.\u201dOur story so far: How to maximize your chances of selling quickly, above Fair Market Value. How to price a listing to figure out what the actual buyer of that home will do. How to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,5],"tags":[],"class_list":{"0":"post-16930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9538\/pardon-me-sir-but-have-you-seen-the-special-on-grey-poupon-at-wal-mart\/","url_meta":{"origin":16930,"position":0},"title":"&#8220;Pardon me sir, but have you seen the special on Grey Poupon at Wal Mart?&#8221;","author":"John Rowles","date":"August 17, 2009","format":false,"excerpt":"UPDATE: Buy the T-Shirt at Cafe Press! Yep, that's a Rolls Royce Phantom (2008 MSRP $340,000) in the parking lot of the Newport RI Wal Mart captured with my phone on Saturday. The headline is my best shot at a caption (YouTube has the old Grey Poupon commercial). What's yours?","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"rolls_royce_phantom_wal_mar","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/08\/rolls_royce_phantom_wal_mar.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1634,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1634\/mgmmirages-citycenter-in-pictures\/","url_meta":{"origin":16930,"position":1},"title":"MGM\/Mirage&#8217;s CityCenter in pictures","author":"Greg Swann","date":"July 4, 2007","format":false,"excerpt":"I have written in the past about CityCenter, MGM\/Mirage's seven billion dollar city within the city of Las Vegas -- and I'll write more when I get back to my Macintosh. But here are some photos we shot yesterday at the sales center and on the construction site. A model\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3282,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3282\/casual-friday-caption-this-photo\/","url_meta":{"origin":16930,"position":2},"title":"Casual Friday: Caption this photo","author":"Greg Swann","date":"June 27, 2008","format":false,"excerpt":"My entry: \"Because I happen to like Argyle socks, that's why!\"","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3822,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3822\/caption-this-photo-president-bush-at-the-olympics\/","url_meta":{"origin":16930,"position":3},"title":"Caption this photo: President Bush at the Olympics","author":"Greg Swann","date":"August 9, 2008","format":false,"excerpt":"My entry: \"A gentleman always makes eye-contact.\"","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8385,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8385\/caption-me-this-magnum\/","url_meta":{"origin":16930,"position":4},"title":"Caption Me This Magnum","author":"Brian Brady","date":"May 13, 2009","format":false,"excerpt":"My vote?\u00a0 \"Who let Higgins in to your closet, Thomas? \" Sometimes, you just gotta have a sense of humor.","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3289,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3289\/shout-out-a-toast-to-life-abundant-and-caption-this-photo\/","url_meta":{"origin":16930,"position":5},"title":"Shout out a toast to life abundant &#8212; and caption this photo","author":"Greg Swann","date":"June 28, 2008","format":false,"excerpt":"Sez me: \"Bill Gates stole this facial expression from me and I want it back!\"","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=16930"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16930\/revisions"}],"predecessor-version":[{"id":16933,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/16930\/revisions\/16933"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=16930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=16930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=16930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}