{"id":1699,"date":"2007-07-25T22:55:32","date_gmt":"2007-07-26T05:55:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1699"},"modified":"2007-07-25T22:59:03","modified_gmt":"2007-07-26T05:59:03","slug":"testing-the-starpower-premise-is-success-contagious","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1699\/testing-the-starpower-premise-is-success-contagious\/","title":{"rendered":"Testing the StarPower premise: Is success contagious?"},"content":{"rendered":"

<\/p>\n

A tuxedoed Russell Shaw holds forth at the newcomer’s reception at tonight’s opening session of the StarPower Conference<\/a>. An important principle of the StarPower method is the idea that success is contagious, that highly-motivated Realtors can hoist themselves to the next level not just by learning new skills and techniques, but also by learning from and modeling the behavior of mega-producers like Russ.<\/p>\n

I’m skeptical of anything that sounds like mumbo-jumbo, but I do love the idea of learning new skills and techniques, and I deeply admire many of the people StarPower has brought to Phoenix.<\/p>\n

As an example, we got to meet Joe and JoAnn Calloway tonight. In Phoenix, they’re famous as Those Calloways, another team, like Russell’s, that does hundreds of millions of dollars in business every year. As much as Russ is big, blustering and brash, the Calloways are small, gentle and very quiet. You would never, ever peg them as Realtors, yet they completely dominate some of the richest zip codes in Scottsdale.<\/p>\n

Immediately to Russell’s left in the photo is Richard Pomisel, with whom I took pre-licensing more than six years ago. Do the math: A class of around 30 students. Many didn’t pass the school test. More didn’t pass the state test. Still more didn’t get licensed. The failure rate for new licensees is 85% in the first year, very high thereafter. And yet two people out of one pre-licensing class are still working.<\/p>\n

I don’t want to oversell StarPower. This is very much old-school real estate. Even where they think they’re being hi-tech, they talk about things like “stealth” web sites, marketing-by-trickery. But the bulk of the curriculum is a devout belief in the power of business-like systems for organizing and growing a real estate practice. Cathy and I have taken a divide-and-conquer approach to the classes to bring home the most new information.<\/p>\n

I don’t know if success is contagious, and I don’t have much truck for mumbo-jumbo. But I will tell you one “law of attraction” that never fails: Nothing brings out immediate real estate needs like a real estate class. StarPower runs all day Thursday, Friday Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A tuxedoed Russell Shaw holds forth at the newcomer’s reception at tonight’s opening session of the StarPower Conference. An important principle of the StarPower method is the idea that success is contagious, that highly-motivated Realtors can hoist themselves to the next level not just by learning new skills and techniques, but also by learning from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1240,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1240\/success-is-contagious-russell-shaw-and-the-starpower-experience\/","url_meta":{"origin":1699,"position":0},"title":"Success is contagious: Russell Shaw and the StarPower experience","author":"Greg Swann","date":"March 30, 2007","format":false,"excerpt":"Mega-producing Realtor and BloodhoundBlog contributor Russell Shaw insists that \"success is contagious.\" He backed up that argument at yesterday's StarPower seminar in Phoenix. Russell spent much of his day surrounded by Realtors eager to infect themselves with his 400-transaction-a-year mojo. As we have good cause to know, Russell is boundlessly\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3494,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3494\/russell-shaw-at-starpower-decide-youre-going-to-do-it\/","url_meta":{"origin":1699,"position":1},"title":"Russell Shaw at StarPower: “Decide you’re going to do it.”","author":"Greg Swann","date":"July 25, 2008","format":false,"excerpt":"Here's Russ yesterday. Sorry for the quality. We were at opposite ends of a packed room. As a bonus, here's a quick clip of the trade show floor: Didn't expect to have anything nice to say about the vendors, but Kristin Combs from Obeo is here. Worse news for cheap\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1286,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1286\/russell-shaw-at-the-starpower-summit-what-the-hell-are-you-thinking\/","url_meta":{"origin":1699,"position":2},"title":"Russell Shaw at the StarPower Summit: “What the hell are you thinking?”","author":"Greg Swann","date":"April 10, 2007","format":false,"excerpt":"As promised, appended below is an audio podcast of Russell Shaw's performance two weeks ago at the StarPower Summit in Phoenix. Russell is talking about pricing homes in a buyer's market, and it might be worthwhile to share this podcast with your listing clients to help them understand the marketplace.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1694,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1694\/first-the-starpower-conference-in-phoenix-then-inman-connect-in-san-francisco-posting-frequency-may-be-down-for-a-little-while\/","url_meta":{"origin":1699,"position":3},"title":"First the Starpower Conference in Phoenix, then Inman Connect in San Francisco: Posting frequency may be down for a little while","author":"Greg Swann","date":"July 24, 2007","format":false,"excerpt":"Starting tomorrow and running through Saturday, Cathy and I will be at the Starpower Conference. Russell Shaw is one of the Stars, so he'll be there as well. I may write about some of what transpires there, but I wouldn't be at all surprised if my output is curtailed. Almost\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1712,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1712\/a-comprehensive-take-on-the-starpower-conference-reinventing-the-pearl-the-bloodhound-way\/","url_meta":{"origin":1699,"position":4},"title":"A comprehensive take on the StarPower Conference: Reinventing the pearl the Bloodhound way","author":"Greg Swann","date":"July 30, 2007","format":false,"excerpt":"Here's my final evaluation of the StarPower Conference in four short words: I didn't hate it. The intellectual content of the thing was oversold by a hefty percentage, and virtually everything in the curriculum was an upsell for something else. We were entreated all week to gather \"pearls\" from the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3470,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3470\/black-pearl-from-starpower-buy-gas\/","url_meta":{"origin":1699,"position":5},"title":"Black Pearl from StarPower: Buy gas","author":"Greg Swann","date":"July 24, 2008","format":false,"excerpt":"No kidding. Buy gas. Here's the Black Pearl: When you put a buyer in your car, make your first stop the gas station to top off the tank. The marketing objective? To communicate to your buyer that showing cost real money.","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1699"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1699\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}