{"id":17041,"date":"2020-09-17T11:07:35","date_gmt":"2020-09-17T18:07:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=17041"},"modified":"2020-09-17T11:07:35","modified_gmt":"2020-09-17T18:07:35","slug":"how-do-you-beat-the-realty-bots-the-3-key-weapons-of-the-guerrilla-bloodhound-brick-and-mortar-ink-and-paper-and-flesh-and-blood","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17041\/how-do-you-beat-the-realty-bots-the-3-key-weapons-of-the-guerrilla-bloodhound-brick-and-mortar-ink-and-paper-and-flesh-and-blood\/","title":{"rendered":"How do you beat the Realty.bots? The 3 key weapons of the Guerrilla Bloodhound: Brick and mortar, ink and paper \u2013 and flesh and\u00a0blood."},"content":{"rendered":"

\"\"

\u201cI wasn\u2019t always a Realty.bot. I used to drive a driverless-Uber. Hardly ever hit anyone.\u201d<\/p><\/div>I spent an hour on the phone with Brian Brady yesterday, always a tonic for my spirit. We are both of us guerrillas, both counter-marketers, always looking for ways to use the enemy’s strengths against him.<\/p>\n

When we first met, Brian was using the internet to take business away from white shoe lenders and I was using it to scare up clients who wanted to avoid the sleaze of the supermarket-magazine-advertising Realtors.<\/p>\n

That is to say, we were using the internet as guerrilla marketers against competitors who were not \u2013 or who were not any good at it, anyway.<\/p>\n

How now, russet Bloodhounds?<\/p>\n

The opposite, yes? Now our most-threatening competition is very adept at marketing by internet.<\/p>\n

The Guerrilla Bloodhound’s response: The three ideas in the headline can be subsumed by one idea: In Real Life. And that notion is best understood in longtime BloodhoundBlog contributor Jeff Brown’s formulation: Belly-to-belly.<\/p>\n

Be here now? You’ve got it, they don’t. Your best marketing advantage, by now, is that you are not<\/em> on the internet, that you are present in real life and can address the issues paperwork exists to paper over.<\/p>\n

Until they burn up all the excess wealth fools accord them, the Realty.bots will take as much business as they can from Driven and Cautious principals. The former value time over money, while the latter seem to think computers can’t cheat. Those folks may not be completely gone from your life, but they are all of online-shopping’s target market. Your value propositions and their values are a poor match, going forward.<\/p>\n

The Incandescents will always be represented. If you’re good at selling luxury, historic, architectural or other jewelry-box homes, your world is secure. Bots can’t do what you do as a real estate analyst, but they can’t even touch<\/em> what you do as showmanship.<\/p>\n

And that leaves the Sociables, who are wise to wonder \u2013 continuously! \u2013 if they are being taken. They are yours and you are theirs because they do not trust a transaction this huge to what might as well Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI wasn\u2019t always a Realty.bot. I used to drive a driverless-Uber. Hardly ever hit anyone.\u201dI spent an hour on the phone with Brian Brady yesterday, always a tonic for my spirit. We are both of us guerrillas, both counter-marketers, always looking for ways to use the enemy’s strengths against him. When we first met, Brian […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,29,6,5],"tags":[],"class_list":{"0":"post-17041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-group-therapy","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8385,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8385\/caption-me-this-magnum\/","url_meta":{"origin":17041,"position":0},"title":"Caption Me This Magnum","author":"Brian Brady","date":"May 13, 2009","format":false,"excerpt":"My vote?\u00a0 \"Who let Higgins in to your closet, Thomas? \" Sometimes, you just gotta have a sense of humor.","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2837,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2837\/did-you-miss-out-on-the-super-low-guerrilla-only-price-for-bloodhoundblog-unchained-the-price-is-still-low-but-you-need-to-act-fast-brian-brady-wants-to-raise-it-again-soon\/","url_meta":{"origin":17041,"position":1},"title":"Did you miss out on the super-low Guerrilla-only price for BloodhoundBlog Unchained? The price is still low, but you need to act fast — Brian Brady wants to raise it again soon","author":"Greg Swann","date":"March 26, 2008","format":false,"excerpt":"Here's a valuable question for the Web 2.0 world: Can people really appreciate a bargain? Everybody loves \"free\" -- but do they love it at full value? My thinking is that LinkedIn would be a much more valuable place to network if it charged members $350 a year, but would\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5951,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5951\/unlocking-the-scenius-of-bloodhoundblog-unchained-in-phoenix-a-hands-on-step-by-step-learn-by-doing-guerrilla-marketing-boot-camp\/","url_meta":{"origin":17041,"position":2},"title":"Unlocking the scenius of BloodhoundBlog Unchained in Phoenix, a hands-on, step-by-step, learn-by-doing guerrilla marketing boot camp","author":"Greg Swann","date":"December 4, 2008","format":false,"excerpt":"This came in by email, but I'm answering it publicly because I expect the question is fairly common:I am a member of the Cyberprofessionals group. I was unable to attend the session in Orlando and therefore missed your presentation. I have read the materials about the upcoming event in Phoenix\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2246,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2246\/bloodhoundblog-marketing-conference-interest-list\/","url_meta":{"origin":17041,"position":3},"title":"BloodhoundBlog Marketing Conference interest list","author":"Greg Swann","date":"November 20, 2007","format":false,"excerpt":"I've build an interest-list sign-up form for the BloodhoundBlog Marketing Conference I wrote about this morning. Here are two things you can do:If you're interested in coming to or teaching at or sponsoring the conference, fill out the form so we can keep you updated by email.While you're there, give\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1707,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1707\/theres-no-place-like-homepage-insanely-great-guerrilla-marketing-tactic-for-locally-focused-real-estate-weblogs\/","url_meta":{"origin":17041,"position":4},"title":"There’s no place like homepage: Insanely great Guerrilla Marketing tactic for locally-focused real estate weblogs","author":"Greg Swann","date":"July 29, 2007","format":false,"excerpt":"From ProBlogger:I met a blogger recently who had a blog with a very local focus. His Guerrilla Marketing Tactic was to do a deal with three internet cafes in his area to make his blog the home page on all of the computers. In return for this he gave them\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2721,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2721\/my-real-estate-radio-usa-debut-and-a-reminder-that-the-price-for-bloodhoundblog-unchained-tickets-goes-up-at-midnight-tonight\/","url_meta":{"origin":17041,"position":5},"title":"My Real Estate Radio USA debut — and a reminder that the price for BloodhoundBlog Unchained tickets goes up at midnight tonight","author":"Greg Swann","date":"March 7, 2008","format":false,"excerpt":"You can go to Real Estate Radio USA to hear the MP3 of my appearance today. I went into it expecting to kind of goofy and fun, but we actually ended up covering a lot of nuts-and-bolts real estate techniques. As Brian Brady announced when he made his own appearance\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=17041"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17041\/revisions"}],"predecessor-version":[{"id":17044,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17041\/revisions\/17044"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=17041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=17041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=17041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}