{"id":1706,"date":"2007-07-29T07:09:01","date_gmt":"2007-07-29T14:09:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1706"},"modified":"2007-07-29T07:09:30","modified_gmt":"2007-07-29T14:09:30","slug":"by-owner-home-seller-is-no-match-for-a-skilled-listing-agent","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1706\/by-owner-home-seller-is-no-match-for-a-skilled-listing-agent\/","title":{"rendered":"By-owner home seller is no match for a skilled listing agent"},"content":{"rendered":"

This is me in Friday’s Arizona Republic<\/i><\/a> (permanent link<\/a>):<\/p>\n

 
By-owner home seller is no match for a skilled listing agent<\/b><\/p>\n

We’re about to list a home for sale in a fairly pricey neighborhood, so we are very aware of our competition.<\/p>\n

We knew a similar home was ready to go on the market, but we were convinced it would be marketed as “for sale by owner,” so we didn’t feel threatened.<\/p>\n

Why not? Because a by-owner seller is no match for a skilled listing agent.<\/p>\n

I’m willing to concede that there are some unskilled listing agents, but that doesn’t matter to us. We compete against professionals, not amateurs.<\/p>\n

In fact, the seller instead went with a limited-service listing, which is slightly — but only slightly — more likely to succeed.<\/p>\n

By now, go-it-alone sellers are thin on the ground. You can get a true MLS listing at a range of discount prices, from $3,000 down to $99.<\/p>\n

So why is a limited-service listing unlikely to succeed? In this market, a home must be marketed perfectly from Day 1 or it will sell slowly and at a deep discount, if at all.<\/p>\n

Except for the MLS listing itself, the home will be offered by owner in every respect: priced wrong, prepared wrong and inaccessible to buyers and agents.<\/p>\n

This is not a necessary consequence, but it is very common.<\/p>\n

In the case of our newly listed competition, the home is offered at $200,000 over its market value. It will not be a threat to our listing.<\/p>\n

But it wouldn’t be a threat even if priced right. A professional home marketer will bring too many weapons into battle for an amateur, no matter how dedicated, to compete.<\/p>\n

Even worse, a limited-service listing shouts out a warning to buyers’ agents to stay away.<\/p>\n

Why? Because it is being marketed by an amateur. The seller will have no one to turn to for advice, exposing the buyer’s agent to double the legal liability in the transaction.<\/p>\n

There’s nothing wrong with negotiating the best price you can get for a full-service listing. But in our opinion, limited-service listings are a false economy in this market.
\n<\/p>\n

Technorati Tags: arizona<\/a>, arizona real estate<\/a>, phoenix<\/a>, Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me in Friday’s Arizona Republic (permanent link):  By-owner home seller is no match for a skilled listing agent We’re about to list a home for sale in a fairly pricey neighborhood, so we are very aware of our competition. We knew a similar home was ready to go on the market, but we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","hentry","category-marketing","category-real-estate","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13240,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13240\/at-what-point-does-an-agent-become-a-criminal\/","url_meta":{"origin":1706,"position":0},"title":"At What Point Does an Agent Become a Criminal?","author":"Sean Purcell","date":"September 15, 2010","format":false,"excerpt":"I wrote an offer for a young couple who wished to purchase the home they were renting.\u00a0 The buyer and seller had already discussed a price of $400,000 before agents got involved.\u00a0 (The seller thought it wise that both parties be represented, which is when I came into the picture\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/09\/Hatton-MLS_Page_1-sm.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":920,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/920\/dont-drop-that-listing-pricejust-yet\/","url_meta":{"origin":1706,"position":1},"title":"Don’t Drop That Listing Price…Just Yet","author":"Brian Brady","date":"January 20, 2007","format":false,"excerpt":"Real estate agents have consistently used pricing as the primary mechanism to sell your home. Don't forget owner-financed terms as a selling feature. Let me give you an example of how to offer a seller-carryback (and cash it out): You listed your home at $500,000 and it isn't selling. You\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1251,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1251\/redfincoms-real-estate-consumers-bill-of-rights-a-wolf-in-sheepskin-clothing\/","url_meta":{"origin":1706,"position":2},"title":"Redfin.com’s Real Estate Consumer’s Bill of Rights: A wolf in sheepskin clothing . . .","author":"Greg Swann","date":"April 2, 2007","format":false,"excerpt":"I am a hardliner on the subject of reform in the real estate industry. Over the last nine months, I have written at great length about, among other things, the skill-set required to survive in the future of full-service real estate, empowering buyers, dual agency, how the NAR makes war\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1011,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1011\/ask-the-broker-what-do-we-do-if-we-cant-find-the-listing-agent\/","url_meta":{"origin":1706,"position":3},"title":"Ask The Broker – What Do We Do If We Can’t Find The Listing Agent?","author":"Doug Quance","date":"February 7, 2007","format":false,"excerpt":"We (my fiance and I) put in an offer on a condo priced way below market, and the seller would like to take us up on the offer. However his agent is absent, disappeared w\/o a trace. The seller is bound by contract to his listing agent. Since our agent\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17470,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17470\/listing-and-selling-a-san-diego-home-the-bloodhound-blog-way\/","url_meta":{"origin":1706,"position":4},"title":"Listing and Selling A San Diego Home The BloodhoundBlog Way","author":"Brian Brady","date":"January 19, 2021","format":false,"excerpt":"I am a California real estate broker.\u00a0 I don't sell a lot of homes and prefer not to have a robust brokerage business.\u00a0 My business partner (and wife of 22 years) and I make our bread by funding residential and commercial loans, the former in California and the latter nationwide.\u00a0\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2021\/01\/frank-mckenna-OD9EOzfSOh0-unsplash-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/550\/smashing-the-idols-understanding-market-value-in-full-context\/","url_meta":{"origin":1706,"position":5},"title":"Smashing the idols: Understanding market value in full context . . .","author":"Greg Swann","date":"October 17, 2006","format":false,"excerpt":"Nominate me Ikonoklastes, for I am come to raze this temple of half-baked ideas. I want to come back to the MLS later in the week, and I have a deep need to expose the motivations of brokers, as these are distinguished from the motivations of lesser licensees. 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