{"id":171,"date":"2006-08-03T20:56:16","date_gmt":"2006-08-04T03:56:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=171"},"modified":"2006-08-03T20:56:18","modified_gmt":"2006-08-04T03:56:18","slug":"my-friend-richard-riccelli-2","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/171\/my-friend-richard-riccelli-2\/","title":{"rendered":"My friend, Richard Riccelli . . ."},"content":{"rendered":"

My friend and esteemed colleague Richard Riccelli<\/a> called tonight to talk about the custom yard signs<\/a> — among many hundreds of millions of other things.<\/p>\n

I’ve known Richard since the day I found out that my son Cameron was certifiably enwombed — fifteen and a half years ago (wow!). When the boy was born, Richard was the first person to call him “Cam” — and then right away “Cambo.” I can picture both of those events — meeting him and his applying diminutives to my son — just like they were yesterday.<\/p>\n

This is not happenstance: Richard Riccelli makes an impression. He walks, talks and — especially — thinks<\/i> at a blistering pace. He throws off ideas the way the rest of us shed skin cells, dozens a minute. When he is focused, he is so much like a laser that you expect his eyes to burn through paper — through tables, walls, concrete. When he lets his mind float freely, he can glance pinball-like across a universe full of wonders in the span of a moment. At the end of a Richard Riccelli soliloquy, you will be left gasping, but you will have grasped a perfect metaphor, a unique and elegant way of uniting<\/i> that universe full of wonders in a way you had never thought of before.<\/p>\n

Richard Riccelli is our personal marketing god. He has been advising us since we began this business — not formally, but again and again with the perfect idea at the perfect moment. He is the reason that our logo looks the way it does — and why the dog in the logo smiles. He has been along for each of the three versions of our signs — along with many other marketing decisions, large and small. We don’t always do what he says to do, but we think very carefully about everything he says.<\/p>\n

Which isn’t easy, given how many stunningly original ideas he can cram into a single sentence! In tonight’s call we agreed that custom real estate signs are essentially direct marketing, inherently testable — and Richard has no use for marketing that is Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

My friend and esteemed colleague Richard Riccelli called tonight to talk about the custom yard signs — among many hundreds of millions of other things. I’ve known Richard since the day I found out that my son Cameron was certifiably enwombed — fifteen and a half years ago (wow!). When the boy was born, Richard […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5],"tags":[],"class_list":{"0":"post-171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1840,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1840\/flashed-cards-how-direct-marketer-richard-riccelli-turned-his-business-card-into-a-demo-direct-marketing-piece\/","url_meta":{"origin":171,"position":0},"title":"Flashed cards: How direct marketer Richard Riccelli turned his business card into a demo direct marketing piece","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"Richard Riccelli is a direct marketing creative genius. Where better to express that genius than on his business card? Says Richard:A website preview and a free offer all on a business card... Each card features a common contact front with a different info back that makes a free offer --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2435\/my-thoughts-exactly\/","url_meta":{"origin":171,"position":1},"title":"Always a crisis?","author":"Richard Riccelli","date":"December 27, 2007","format":false,"excerpt":"One Hed Fits All. My thoughts exactly.","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2351,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2351\/shooting-fish-in-a-barrel\/","url_meta":{"origin":171,"position":2},"title":"Shooting fish in a barrel","author":"Richard Riccelli","date":"December 10, 2007","format":false,"excerpt":"Mr. Gross of Slate is at it. Mr. Cook: Your thoughts?","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3009,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3009\/thats-not-a-bug-its-a-feature\/","url_meta":{"origin":171,"position":3},"title":"That’s not a bug, it’s a feature…","author":"Richard Riccelli","date":"April 23, 2008","format":false,"excerpt":"A prank? I just thought it an interesting side effect of engenu.","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4785,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4785\/making-the-riccelli-bet-to-take-away-the-fear-of-trying-something-new\/","url_meta":{"origin":171,"position":4},"title":"Making the Riccelli bet to take away the fear of trying something new","author":"Greg Swann","date":"October 2, 2008","format":false,"excerpt":"Richard Riccelli doesn't write here very much, but, when he does, it's pure gold. I've been writing in BloodhoundBlog about Richard since the blog was young, as have others, and Richard has been writing with us for as long as we've been a group blog. I can't sing his praises\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":694,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/694\/sometimes-people-have-to-sacrifice-for-the-greater-good\/","url_meta":{"origin":171,"position":5},"title":"“Sometimes people have to sacrifice for the greater good”","author":"Richard Riccelli","date":"November 27, 2006","format":false,"excerpt":"Coffee talk: Cathleen, perhaps you can lead this discussion. Historic districts: Good for buyers? Sellers? Realtors? This guy?? Discuss amongst yourselves. Technorati Tags: real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}