{"id":1715,"date":"2007-07-31T05:22:25","date_gmt":"2007-07-31T12:22:25","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1715"},"modified":"2007-07-30T22:30:39","modified_gmt":"2007-07-31T05:30:39","slug":"black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","title":{"rendered":"Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply"},"content":{"rendered":"

Okay, here’s a Black Pearl made from sandy irritants we picked up at the StarPower Conference<\/a>.<\/p>\n

First, one of the Stars is making custom signs featuring photographs of the listed home. I’ve been writing about custom yard signs for more than a year now<\/a>, but, so far, I haven’t heard from anyone who is doing them — other than us, that is. What the Star is doing is not our way of making the signs. He’s putting up his regular brokerage sign, then supplementing it with a separate sign that features photos of the home.<\/p>\n

Second, another different Star is using directional signs to direct buyer traffic from main thoroughfares into the subdivisions where her listed homes are to be found. These are the size of an Open House directional, but they’re mounted in the yards of cooperating (or compensated) neighbors.<\/p>\n

This idea I liked a lot for two reasons. First, it would tend to bring more buyers to the listed home. And second, using these directionals would tend to make it look like you had half-a-dozen listings nearby, rather than just one or two. You could be half the signs in the neighborhood with one listing. If you list in that subdivision frequently, the directionals need never come down, and they could serve more than one home.<\/p>\n

Where’s the Black Pearl? Put the two ideas together in custom-made directionals:<\/p>\n

<\/p>\n

These would be coroplast signs mounted on wire H-frames. Any sign printer can do them. Any Kinko’s<\/i> can do them. They’re cheap to print in bulk, so you can hold out some replacements for stolen or damaged signs. Meanwhile, the photos do some of the jobs we expect from the custom yard sign: They stop traffic and preview the house. At the same time, they radically differentiate you as a lister.<\/p>\n

This is pretty simple compared to some of the ideas we’re playing with, but it seems like a sweet little supplement to the idea of custom yard signs.
\n<\/p>\n

Technorati Tags: real estate<\/a>, real estate marketing<\/a>, real estate training<\/a>, StarPower<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Okay, here’s a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I’ve been writing about custom yard signs for more than a year now, but, so far, I haven’t heard from anyone who is doing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4885\/boringly-functional-artwork-in-the-service-of-marketing-homes-if-people-cant-figure-out-what-youre-selling-they-wont-buy-it\/","url_meta":{"origin":1715,"position":0},"title":"Boringly functional artwork in the service of marketing homes: If people can’t figure out what you’re selling, they won’t buy it","author":"Greg Swann","date":"October 11, 2008","format":false,"excerpt":"I wrote about the back side of that card last week. It's the Open House invitation for 56 West Willetta Street in Downtown Phoenix, a home we listed for sale yesterday. This is a full-bore Bloodhound launch, but the card itself is kinda boring, wouldn't you say? That's not an\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3168,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3168\/unchained-at-the-sign-printer-how-we-make-our-custom-yard-signs\/","url_meta":{"origin":1715,"position":1},"title":"Unchained at the sign printer: How we make our custom yard signs","author":"Greg Swann","date":"May 23, 2008","format":false,"excerpt":"I think this might be less than useful, but it keeps coming up in my mail. I love it that people are trying to make custom yard signs for their listings, but it seems plausible that the best technical advice will come in the comments. Why is that? Because I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11699,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11699\/stopping-traffic-in-northern-virginia-justnewlistings-com-is-building-custom-yard-signs-for-its-listings\/","url_meta":{"origin":1715,"position":2},"title":"Stopping traffic in Northern Virginia: JustNewListings.com is building custom yard signs for its listings","author":"Greg Swann","date":"April 1, 2010","format":false,"excerpt":"Jay Seville of JustNewListings.com in the Northern Virginia suburbs of Washington, D.C. sent along this photo of the customs signs he is building for his team. Lo-tech don't mean no-tech: Sign calls sell homes. If you're doing custom signs, let me know. I'm delighted to show off the hard work\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3182,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3182\/as-much-as-we-love-to-make-custom-yard-signs-for-our-listings-we-keep-an-inventory-of-our-favorite-sign-in-stock\/","url_meta":{"origin":1715,"position":3},"title":"As much as we love to make custom yard signs for our listings, we keep an inventory of our favorite sign in stock","author":"Greg Swann","date":"May 27, 2008","format":false,"excerpt":"This is the sign that sells listings: It rarely hangs for more than a month. We keep ten of them in stock, and I can't wait for the day when we need ten more... Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1752,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1752\/wagging-the-dog-at-the-carnival-of-real-estate\/","url_meta":{"origin":1715,"position":4},"title":"Wagging the dog at the Carnival of Real Estate","author":"Greg Swann","date":"August 6, 2007","format":false,"excerpt":"Our policy is that Cathleen Collins chooses our nominees for real estate carnivals. I trust her to be objective, particularly about my posts. The contributors are polled for nominations on Saturday night, with their suggestions going to Cathy. Sometimes I overrule her, and sometimes she asks me to cover for\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":1715,"position":5},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}