{"id":1718,"date":"2007-07-31T17:00:00","date_gmt":"2007-08-01T00:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1718"},"modified":"2007-07-31T18:34:03","modified_gmt":"2007-08-01T01:34:03","slug":"zillowcom-takes-on-bloodhoundblog-attempting-to-crush-the-future-of-real-estate-marketing-in-the-process","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1718\/zillowcom-takes-on-bloodhoundblog-attempting-to-crush-the-future-of-real-estate-marketing-in-the-process\/","title":{"rendered":"Zillow.com takes on BloodhoundBlog, attempting to crush The Future Of Real Estate Marketing in the process"},"content":{"rendered":"

In a move that is either inspired or incredibly stoopid, Zillow.com will this afternoon launch a brand new group weblog devoted to real estate technology issues. This of course is a large part of the content of BloodhoundBlog<\/a> and it is the entire focus of The Future Of Real Estate Marketing<\/a>. The new weblog, called GeekEstate Blog<\/a>, will draw its contributions from a cadre of real estate technology vendors. Presumably this will be pleasing to the foxes. The hens? Not so much.<\/p>\n

From the Zillow Blog<\/a> (this text is extracted from a pre-launch press release):<\/p>\n

As much as the real estate industry is based on people-to-people contact, there is no denying that technology is becoming ever more crucial for real estate professionals as a way to reach consumers and each other. With this in mind, we are proud today to announce the launch of a new technology blog that Zillow has founded — GeekEstate Blog!<\/p>\n

[…]<\/p>\n

GeekEstate Blog is a multi-author format and is launching with seven contributors. Our kickoff team of regular contributors includes Michael Price from MLPodcast, Matt Dunlap from Realivent, Damon Pace from Incredible Agent, Brendan King from Point2, WordPress designer Cory Miller, and Steve Jagger from Ubertor. I’ll [Drew Meyers] be the seventh contributor rounding out this group.<\/p><\/blockquote>\n

I happen to think Steve Jagger is a nice guy, as is Mike Price. Jay Thompson likes Point2. Even so, what we have is a union of fairly low-tech tech vendors, none<\/i> of whom is going to issue a discouraging word about one of the others’ products, nor about Zillow.com. INTJs like Drew Meyers might say something interestingly impolitic from time to time, but the rest of these guys got the windowed offices because they know how to tailor a response to the demands of their marketing. In other words, if you’re looking for independent balls-to-the-wall analysis, it won’t be at the GeekEstate Blog.<\/p>\n

Nota bene:<\/i><\/p>\n

Zillow will play an administrative role on this blog and keep the wheels turning. We’ll also occasionally provide our own insight based on our understanding of real estate technology. Lastly, we’ll head up the process of recruiting other bloggers as Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

In a move that is either inspired or incredibly stoopid, Zillow.com will this afternoon launch a brand new group weblog devoted to real estate technology issues. This of course is a large part of the content of BloodhoundBlog and it is the entire focus of The Future Of Real Estate Marketing. The new weblog, called […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,25],"tags":[],"class_list":{"0":"post-1718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1574,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1574\/seven-days-of-the-dog-bloodhoundblog-is-the-real-estate-weblog-to-turn-to-for-hard-charging-hard-news-reporting\/","url_meta":{"origin":1718,"position":0},"title":"Seven Days of the Dog: BloodhoundBlog is the real estate weblog to turn to for hard-charging hard news reporting","author":"Greg Swann","date":"June 23, 2007","format":false,"excerpt":"BloodhoundBlog is celebrating its first birthday this coming Friday, so I wanted to take a little time to highlight some of the best work we've done over the last twelve months. There is a limit to how much primary reporting a real estate weblog can do. The webloggers are each\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1255,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1255\/greg-peeing-on-the-tree-3\/","url_meta":{"origin":1718,"position":1},"title":"Podcast with David Gibbons, Zillow.com’s Director of Community Relations: “We are throwing the gates wide open to the entire community”","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Appended below is an audio podcast with David Gibbons, Director of Community Relations for Zillow.com. In this recording, David talks with me, reflecting upon the details and implications of tonight's new software release. RE.net readers know David as the voice of Zillow on real estate weblogs, effecting the small miracle\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/interview\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1009,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1009\/fortune-on-zillowcom-they-can-gape-but-they-cant-google\/","url_meta":{"origin":1718,"position":2},"title":"Fortune on Zillow.com: They can gape, but they can’t Google . . .","author":"Greg Swann","date":"February 7, 2007","format":false,"excerpt":"It's possible that I've written more about Zillow.com than any other real estate weblogger. More on why Automated Valuation Methods necessarily stink. More on why the National Community Reinvestment Coalition's shake-down of Zillow.com stinks even worse. More on Zillow.com's new features. If I haven't written more than anyone else, I've\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1261\/a-screen-shot-tour-of-zillowcoms-new-feature-set\/","url_meta":{"origin":1718,"position":3},"title":"A screen-shot tour of Zillow.com’s new feature set","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Amending this: The site is live with Zillow.com founders Richard Barton and Lloyd Frink as the first Q&A links: These are screen shots I captured during a teleconference with Zillow.com Directory of Community Relations, David Gibbons. Everything is scaled to fit the weblog column, so the live pages, when they\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4339,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4339\/zillow-launches-mortgages-unzipped-a-new-consumer-focused-lenderblog\/","url_meta":{"origin":1718,"position":4},"title":"Zillow.com launches Mortgages Unzipped, a new consumer-focused lenderblog","author":"Greg Swann","date":"September 10, 2008","format":false,"excerpt":"Hither. The weblog will be an adjunct to Zillow Mortgage Marketplace, with a crew of loan bloggers and frequent ZMM mortgageurs providing the content. Our own Brian Brady and Tom Vanderwell are early contributors, and Zillow's man on the job, David Gibbons, will be looking to add more writers as\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2658,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2658\/a-custom-weblog-can-be-your-homes-24-hour-real-estate-salesperson-on-the-world-wide-web\/","url_meta":{"origin":1718,"position":5},"title":"A custom weblog can be your home’s 24-hour real estate salesperson on the world-wide web","author":"Greg Swann","date":"February 25, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0A custom weblog can be your home's 24-hour real estate salesperson on the world-wide web I have an unshakable faith in the three P's of home marketing -- Price, Preparation and Presentation. If the home is priced\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1718"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1718\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}