{"id":1720,"date":"2007-08-01T08:07:28","date_gmt":"2007-08-01T15:07:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1720"},"modified":"2007-08-01T16:16:43","modified_gmt":"2007-08-01T23:16:43","slug":"someday-soon-coldwell-banker-agents-wont-even-have-to-leave-home-to-ignore-hyper-local-social-media-reporting-tools","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1720\/someday-soon-coldwell-banker-agents-wont-even-have-to-leave-home-to-ignore-hyper-local-social-media-reporting-tools\/","title":{"rendered":"Someday soon, Coldwell Banker agents won’t even have to leave home to ignore hyper-local social media reporting tools"},"content":{"rendered":"

As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site<\/a>. Called SpotIt, the technology is being developed with OnBoard<\/a>, a hyper-local real estate data aggregator. Presumably, all the other no-sparrow-shall-fall web sites haven’t failed miserably enough.<\/p>\n

Given that Coldwell Banker agents are already<\/i> not populating neighborhood databases on Trulia.com<\/a>, Zillow.com<\/a>, StreetAdvisor.com<\/a> (Breaking news: Now StreetAdvisor sucks even less!<\/a>), etc., it makes complete<\/i> sense to build an in-house system that they can ignore without even leaving the office intranet.<\/p>\n

(Just as a side note for the retards<\/s> bright sparks building this crap: A zip code is enormous and is often very diverse in demographic characteristics. Real estate marketing should be designed to appeal to those people who are qualified to buy and sell real estate. Virtually every spot on the map in Phoenix, at least, looks like a slum in a zip-code-sized demographic. If you can’t work in carrier routes — at a maximum<\/i> — go home.)
\n<\/p>\n

Technorati Tags: connectsf<\/a>, disintermediation<\/a>, Inman<\/a>, Inman Connect<\/a>, RE Connect<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site. Called SpotIt, the technology is being developed with OnBoard, a hyper-local real estate data aggregator. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-1720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":14549,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14549\/which-home-is-the-right-one-for-you-coldwell-banker-says-its-the-property-for-which-coldwell-banker-will-get-paid-double\/","url_meta":{"origin":1720,"position":0},"title":"Which home is the right one for you? Coldwell Banker says it’s the property for which Coldwell Banker will get paid double.","author":"Greg Swann","date":"May 6, 2011","format":false,"excerpt":"Is this home the right one for you and your family? No, sorry. That's an exclusive listing. Your trusty, ever-faithful Coldwell Banker broker won't get paid if you buy that house. So is this the perfect home for you? Oh, no! This home has serious systemic defects, the worst of\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3268,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3268\/with-yahoo-in-googles-posse-can-coldwell-banker-be-next\/","url_meta":{"origin":1720,"position":1},"title":"With Yahoo in Google’s posse, can Coldwell-Banker be next?","author":"Greg Swann","date":"June 25, 2008","format":false,"excerpt":"H\/T: The unrepeatable Dave Dugdale.","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9889,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9889\/dave-gary-jim-ready-to-conquer-video-and-double-global-market-share\/","url_meta":{"origin":1720,"position":2},"title":"Dave, Gary, Jim – Ready to Conquer Video and Double Global Market Share?","author":"Ryan Hartman","date":"September 29, 2009","format":false,"excerpt":"Over at Agent Genius, Amy Chorew has a post up entitled \"How One Company Conquered Video\". The post was obviously a nice plug for one of the principles of Coldwell Banker premier in Berlin Connecticut and a local video company, but it somehow set me off a bit. Here was\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":95,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/95\/its-not-a-buyers-market-its-a-procrastinators-market\/","url_meta":{"origin":1720,"position":3},"title":"“It’s not a buyer’s market, it’s a procrastinator’s market.”","author":"Greg Swann","date":"July 17, 2006","format":false,"excerpt":"Our friend Richard Riccelli sends this along from the Boston Globe:Home sellers are learning what any retailer, from Wal-Mart to the owner of the corner gas station, already knows: Low prices are one of the surest ways to beat the competition. Coldwell Banker Residential Brokerage, Massachusetts' largest real estate firm\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13775,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13775\/the-first-one-is-free\/","url_meta":{"origin":1720,"position":4},"title":"The first one is free","author":"John Rowles","date":"December 8, 2010","format":false,"excerpt":"Hi John, I am a realtor in El Paso TX. \u00a0 i need a slogan that is new to our area for an inside cover of a local journal. \u00a0got any ideas? It will accompany my photo and the Coldwell banker logo. \u00a0 I read that you are a contributor\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4872,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4872\/should-walmart-sell-real-estate\/","url_meta":{"origin":1720,"position":5},"title":"Should Walmart Sell Real Estate?","author":"Thomas Hall","date":"October 9, 2008","format":false,"excerpt":"It appears that Coldwell Banker may be following the Walmart approach to real estate pricing - recommending that sellers cut their home prices 10% across the board - not locally, but nationwide.\u00a0 I can't help but find the similarity to the McCain approach to cut government spending - simply freeze\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1720"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1720\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}