{"id":1729,"date":"2007-08-03T11:00:04","date_gmt":"2007-08-03T18:00:04","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1729"},"modified":"2009-03-08T07:53:52","modified_gmt":"2009-03-08T14:53:52","slug":"the-perfect-blog-the-preamble-but-its-not-really-a-blog","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1729\/the-perfect-blog-the-preamble-but-its-not-really-a-blog\/","title":{"rendered":"The Perfect Blog – The Preamble (but it’s not really a Blog)"},"content":{"rendered":"

I can go home happy now. In just one short morning spent in the Palace Hotel Gold Room, I learned how to write the Perfect Blog. No one person has the answer, of course, but by aggregating the wisdom shared by the collective mind of the blogging greats who spoke to us this week, I have the fail safe recipe for blogging infamy and success. I won’t name names, but following are the essential ingredients according to the blogging Who’s Who:<\/p>\n

    \n
  1. Blogs should be short.<\/strong> Readers are Scanners (they are busy, busy people), and five paragraphs in size is the ABSOLUTE MAX. Otherwise, you will… What was I saying? Oh, yeah. You’ll lose your… What do you call them? Readers. Do I smell pot roast?<\/li>\n
  2. Avoid being self-congratulatory.<\/strong> No particularly reason given, but we can take the leap that nobody likes a braggart. As one who has never been recognized nor been the recipient of a prestiguous honor, ever, I totally agree.<\/li>\n
  3. Focus on the consumers, not on the agents.<\/strong> The consumers should never see healthy discourse among agents. Where’s the fun in that? Much better to have a site where you receive, oh, zero comments on a lengthy (five paragraph MAX) position statement on the value of hiring a top-producing<\/em> neighborhood specialist<\/em>. If people enjoyed voyeurism and lurking, they would frequent porn sites.<\/li>\n
  4. Make sure your title and your content are Keyword Rich. <\/strong>Whether you aspire to dominate San Diego real estate or the picnic catering industry in Maricopa County<\/a>, you should pick words that work toward that end. An expert who does this stuff for a living said (and I am not making this up) that, within 6 months, my blog should be getting 2,000 unique visitors a day. After 15 months, I am just 1974 shy of that number. (Self derogatory comment alert! 5 Bonus Points awarded for achieving #2 above).<\/li>\n
  5. Use tons and gobs and bizillions of pictures. <\/strong>See #1 above (Technorati Tag: Attention Deficit Disorder).<\/li>\n
  6. Use Technorati Tags.<\/strong> See #3 above. The consumers are all<\/em> searching on Technorati for the best real estate agent in (name your city). The guy who lives Read more<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    I can go home happy now. In just one short morning spent in the Palace Hotel Gold Room, I learned how to write the Perfect Blog. No one person has the answer, of course, but by aggregating the wisdom shared by the collective mind of the blogging greats who spoke to us this week, I […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19],"tags":[],"class_list":{"0":"post-1729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/452\/blogoff-post-75-the-power-of-an-online-tool\/","url_meta":{"origin":1729,"position":0},"title":"Blogoff Post #75: The power of an online tool . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From SEOmoz blog, a definitive resource, how to use a unique web-based tool or service to attract readers to your real estate weblog:Ingredients: A service that you can code into a tool to save someone time, effort, money or, alternatively, provide entertainment (plus a solid developer, preferably skilled in AJAX).\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":432,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/432\/blogoff-post-55-real-estate-weblogging-write-about-blogging\/","url_meta":{"origin":1729,"position":1},"title":"Blogoff Post #55: Real estate weblogging? Get real . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here are four that I've had enough of:Use lists. Include polls, meters and other eye candy. Do email interviews with the well-known. Be anonymous.Anonymity can be cool if there's a reason for it. If you\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1750,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1750\/wordpress-222-and-2011-released\/","url_meta":{"origin":1729,"position":2},"title":"WordPress 2.2.2 and 2.0.11 released","author":"Greg Swann","date":"August 5, 2007","format":false,"excerpt":"Security releases. Busy night in Blogville. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1758,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1758\/real-estate-bloggers-why-are-you-blogging-what-currency-does-your-banker-accept\/","url_meta":{"origin":1729,"position":3},"title":"Real Estate Bloggers — Why Are You Blogging? What Currency Does Your Banker Accept?","author":"Jeff Brown","date":"August 8, 2007","format":false,"excerpt":"Since BloodhoundBlog isn't about blogging for its owner's business -- the following doesn't apply. In fact, Greg seems to abhor even the suggestion this blog might be construed as financially beneficial to him. He wants Bloodhound to be the best place to go when you want real estate information or\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2591\/are-you-blogging-for-speed\/","url_meta":{"origin":1729,"position":4},"title":"Are You Blogging For Speed?","author":"Brian Brady","date":"February 13, 2008","format":false,"excerpt":"I don't subscribe to the theory that you will fail if you blog for leads. I blog for leads. Even now, I'm attempting to share some knowledge with my target audience in hopes that one will pick up the phone and say, \"I want to do business with you\". Marketing\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":381,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/381\/blogoff-post-4-how-to-participate-in-the-blogging-community\/","url_meta":{"origin":1729,"position":5},"title":"Blogoff Post #4: “How To Participate in the Blogging Community”","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the recent Problogger \u2018How To\u2026\u2019 Group Writing Project, freshblogger.com offers this advice on \"How To Participate in the Blogging Community\":1. Leave comments that add to the discussion. 2. Check out their sponsors or hit the tip jar. 3. Link from your own site. 4. 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