{"id":1743,"date":"2007-08-04T09:19:06","date_gmt":"2007-08-04T16:19:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1743"},"modified":"2007-08-04T09:21:23","modified_gmt":"2007-08-04T16:21:23","slug":"why-didnt-your-house-sell-price-preparation-presentation-and-availability","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1743\/why-didnt-your-house-sell-price-preparation-presentation-and-availability\/","title":{"rendered":"Why didn’t your house sell? Price, preparation, presentation — and availability"},"content":{"rendered":"

This is me from my column in the Arizona Republic<\/i> (permanent link<\/a>):<\/p>\n

 
Why didn’t your house sell? Price, preparation, presentation — and availability<\/b><\/p>\n

So your house didn’t sell. Now what?<\/p>\n

Six months ago — or was it a year ago? — the world was young and ripe for the picking. You listed your home for sale, confident that you’d have a buyer in no time. Full price and then some. Why not? The neighbors got it. Sure, that was two years ago, but you have better carpets and new countertops.<\/p>\n

So you talked to three Realtors and hired the one who said he could get your price. His marketing plan was long on networking and short on practical details, but — what the heck? — houses sell themselves, don’t they?<\/p>\n

You read an article a while back about staging, but you don’t need that. You’ve got great furniture. And even though your Rotweiller is hardly ever a problem, it seemed prudent to make the listing by-appointment-only.<\/p>\n

This is the way it is: In most neighborhoods in the Valley right now, there are at least five homes for sale that might work for each buyer in the marketplace. The only<\/i> homes that will sell are the ones that are priced, prepared, and presented right and are available for buyers to see.<\/p>\n

Why did your listing expire? You missed the market in one or more of those criteria. If you priced your home above the market, you sabotaged your sale from the outset. Prices are declining in most areas, so even if you made successive price reductions, you were probably still always above market value.<\/p>\n

If the house wasn’t repaired and staged to perfection, buyers bought the homes that were. If it wasn’t available to be shown, there is no possibility it could have sold. And, alas, if you fell for happy babble about your Realtor’s vast network of relationships, then all you were missing was a marketing plan.<\/p>\n

What now? If you need to sell now, relist at the market price — with a Realtor who has a real marketing plan and detailed instructions for you. If you can afford to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me from my column in the Arizona Republic (permanent link):  Why didn’t your house sell? Price, preparation, presentation — and availability So your house didn’t sell. Now what? Six months ago — or was it a year ago? — the world was young and ripe for the picking. You listed your home for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2658,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2658\/a-custom-weblog-can-be-your-homes-24-hour-real-estate-salesperson-on-the-world-wide-web\/","url_meta":{"origin":1743,"position":0},"title":"A custom weblog can be your home’s 24-hour real estate salesperson on the world-wide web","author":"Greg Swann","date":"February 25, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0A custom weblog can be your home's 24-hour real estate salesperson on the world-wide web I have an unshakable faith in the three P's of home marketing -- Price, Preparation and Presentation. If the home is priced\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1048,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1048\/fizzbos-fizzle-because-of-3-key-marketing-issues\/","url_meta":{"origin":1743,"position":1},"title":"‘Fizzbos’ fizzle because of 3 key marketing issues","author":"Greg Swann","date":"February 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0'Fizzbos' fizzle because of 3 key marketing issues I have a friend in another state who is selling his home \"by owner,\" which Realtors affectionately refer to as a \"fizzbo.\" It's interesting for me to watch, because he's done a very\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3190\/are-you-a-professional-practitioner-or-just-an-order-taking-lackey-how-to-list-a-home-for-sale-like-you-own-the-damn-place\/","url_meta":{"origin":1743,"position":2},"title":"Are you a professional practitioner or just an order-taking lackey? How to list a home for sale like you own the damn place","author":"Greg Swann","date":"May 30, 2008","format":false,"excerpt":"I've written a ton about how we list homes for sale (and not just in that post; surfing the archives repays effort). At Unchained I illustrated some of our ideas, and you can catch this show on the DVDs if you missed it live. Everything we do is about selling\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1687,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1687\/what-makes-a-home-sell-marketing-preparation-and-especially-price\/","url_meta":{"origin":1743,"position":3},"title":"What makes a home sell? Marketing, preparation — and especially price","author":"Greg Swann","date":"July 23, 2007","format":false,"excerpt":"This is me from last Friday's Arizona Republic (permanent link): \u00a0What makes a home sell? Marketing, preparation -- and especially price I looked at houses with a long-time client last week. We shopped ten houses, of which two were actually in turn-key condition. Two others were fix-ups in every way\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":604,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/604\/listing-adventurously-the-bloodhound-way\/","url_meta":{"origin":1743,"position":4},"title":"Listing adventurously the Bloodhound way . . .","author":"Greg Swann","date":"November 5, 2006","format":false,"excerpt":"\"If you list, you last,\" runs the Realtor's mantra. This is true to a degree: It assumes you will last long enough to get a listing and for that listing to sell. It's no accident that most agents start out working with buyers. It's harder work -- from the traditional\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4889,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4889\/meanwhile-back-at-the-ranch-or-creating-a-local-independent-powerhouse-brokerage\/","url_meta":{"origin":1743,"position":5},"title":"Meanwhile, back at the ranch…. (Or Creating a local, independent, powerhouse brokerage)","author":"Cheryl Johnson","date":"October 12, 2008","format":false,"excerpt":"Bob and I opened our own office, Bob Taylor Properties, Inc.\u00a0in 2000.\u00a0\u00a0Good friend and friendly competitor Dan Jordinelli had already opened\u00a0his own office, Jordinelli and Associates,\u00a0 in 1986.\u00a0\u00a0 I like to think that over the years both offices have built up some recognition and respect. A few weeks ago, Dan\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1743"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1743\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}