{"id":17470,"date":"2021-01-19T11:34:38","date_gmt":"2021-01-19T18:34:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=17470"},"modified":"2021-01-21T14:58:00","modified_gmt":"2021-01-21T21:58:00","slug":"listing-and-selling-a-san-diego-home-the-bloodhound-blog-way","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17470\/listing-and-selling-a-san-diego-home-the-bloodhound-blog-way\/","title":{"rendered":"Listing and Selling A San Diego Home The BloodhoundBlog Way"},"content":{"rendered":"

\"\"I am a California real estate broker.\u00a0 I don’t sell a lot of homes and prefer not to have a robust brokerage business.\u00a0 My business partner (and wife of 22 years) and I make our bread by funding residential and commercial loans, the former in California and the latter nationwide.\u00a0 Many of my commercial lenders require a real estate broker’s license to earn an origination fee<\/p>\n

I refer (at no cost) some 8-10 buyer clients and 2-3 listing clients per year.\u00a0 I stick to my knitting and refer out the brokerage business but once a year, a situation presents itself that I just can’t refuse.\u00a0 This year, it was listing and selling a townhome in the Carmel Valley section of San Diego.<\/p>\n

This new client was a referral from my friend.\u00a0 The seller is an engineer so my friend felt that my analytical skills would match up perfectly with his needs but, more importantly, this guy was frustrated because his original real estate agent wouldn’t call him back<\/strong>.\u00a0 He tried one of the “brand name agents” in his area but only one of the junior “team members” called him.\u00a0 My\u00a0 friend asked if I could just call him and help him get his home sold, whether I did it or referred it out.<\/p>\n

I called him and met him at his home in May.\u00a0 His home was a 1200 square foot townhome in a high-demand San Diego neighborhood.\u00a0 The property was in perfect condition with designer upgrades to the bathrooms and flooring.\u00a0 We discussed keeping the home as a rental but, in the end, he wanted to sell and asked me to list it in the Fall.<\/p>\n

During this period, Greg Swann was talking about his listing and sales success<\/a> using, among other tactics, a transparent marketplace (watch the video, it’s the third topic he discusses).\u00a0 Greg has a three-step praxis for listing and selling properties:<\/p>\n

1- price to fair market value
\n2- list in increments of $5000 (rather than the XXX,999)
\n3- ***\u00a0 disclose offers as they are received,\u00a0 in the confidential remarks\u00a0 ***<\/p>\n

I shared Greg’s video with my client and he, like me, loved the idea Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I am a California real estate broker.\u00a0 I don’t sell a lot of homes and prefer not to have a robust brokerage business.\u00a0 My business partner (and wife of 22 years) and I make our bread by funding residential and commercial loans, the former in California and the latter nationwide.\u00a0 Many of my commercial lenders […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,8,26,6,5],"tags":[],"class_list":{"0":"post-17470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-enduring-interest","7":"category-investment","8":"category-lending","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12624,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12624\/re-entering-the-real-world-of-real-estate-brokerage\/","url_meta":{"origin":17470,"position":0},"title":"Re-Entering the Real World of Real Estate Brokerage","author":"Jeff Brown","date":"July 9, 2010","format":false,"excerpt":"As many of you know, I stopped doin' business in my local market, San Diego, at the end of 2003. Since then I've done two transactions here, both as listing agent -- both gettin' the sellers Outa Dodge, so to speak. I haven't bothered to market here cuz, well cuz\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1007,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1007\/glenn-kelman-on-redfincoms-move-into-southern-california-ive-never-had-to-think-so-hard-in-an-interview-in-my-life\/","url_meta":{"origin":17470,"position":1},"title":"Glenn Kelman on Redfin.com’s move into Southern California: “I’ve never had to think so hard in an interview in my life”","author":"Greg Swann","date":"February 8, 2007","format":false,"excerpt":"Here's the newspaper news, and we'll come back to it in due course: Redfin.com today opens three new offices in Southern California: Los Angeles, Orange County and San Diego. The company has expanded its web site to include listings from nine Southern California MLS systems. Here's the real news, which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15792,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15792\/where-is-he-wrong\/","url_meta":{"origin":17470,"position":2},"title":"Where Is He Wrong?","author":"Don Reedy, San Diego, CA","date":"March 26, 2012","format":false,"excerpt":"This was in the San Diego Union Tribune, and references an occurrence at a local real estate meeting here last week. Wednesday: Jim Abbott, owner of a San Diego real estate brokerage, backed out from appearing on a real estate event\u2019s panel after he was told to refrain from speaking\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1779,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1779\/they-are-conniving-and-con-artists-redfin-launches-southern-california-sweet-digs\/","url_meta":{"origin":17470,"position":3},"title":"“They are conniving and con artists” – Redfin launches Southern California Sweet Digs","author":"Kris Berg","date":"August 9, 2007","format":false,"excerpt":"And for the record, Redfin, the title was a quote taken from one of your Southern California Forum posters, and it was directed at me, or rather my ilk. I started writing this with every intention of giving you the publicity you asked for, the \"don't promote yourself, let others\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":649,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/649\/dual-agency-smack-down-a-category-11-hurricane-of-arguments-against-disclosed-dual-agency\/","url_meta":{"origin":17470,"position":4},"title":"Dual Agency Smack-Down: A category 11 hurricane of arguments against Disclosed Dual Agency . . .","author":"Greg Swann","date":"November 17, 2006","format":false,"excerpt":"I'm going to stir up a category 11 hurricane by basing my initial entry in the Dual Agency Smack-Down on our past posts on the subject. Cathleen and I have dealt with this topic at great length in the past, so it seems reasonable to reinforce our arguments by revisiting\u2026","rel":"","context":"In "Dual Agency"","block_context":{"text":"Dual Agency","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dual-agency\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7867,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7867\/california-proposes-to-regulate-realtors-alongside-pawn-shops-and-lenders-and-banksoh-my\/","url_meta":{"origin":17470,"position":5},"title":"California Proposes to Regulate REALTORS Alongside Pawn Shops, and Lenders, and Banks…Oh MY!","author":"Brian Brady","date":"April 14, 2009","format":false,"excerpt":"Assemblyman Pedro Nava sponsored a bill (CA-AB33) to reorganize our state's financial services' regulators to be under one umbrella, the newly created Department of Financial Services.\u00a0 The idea is to save a bunch of money for the State. Of course, CAR is going nuts.\u00a0 Amy Steele reports via ActiveRain.com: AB\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=17470"}],"version-history":[{"count":8,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17470\/revisions"}],"predecessor-version":[{"id":17757,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17470\/revisions\/17757"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=17470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=17470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=17470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}