![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/BlackPearls.jpg\")
Someday soon I’m going to write a post with a title like “Why all available real estate video solutions suck eggs.” Here’s the one-word summary as a teaser: Bandwidth.<\/p>\nSomeday soon I’m going to write a post with a title like “Why all available real estate video solutions suck eggs.” Here’s the one-word summary as a teaser: Bandwidth.<\/p>\n
In the mean time, here are two ways of using video in real estate marketing that are actually useful and practical right now. These qualify as Black Pearls because Cathy thought up one of them while we we at the StarPower Conference<\/a>.<\/p>\n Black Pearl #1:<\/i> At your initial listing appointment, videotape the seller’s tour of the home<\/b> Black Pearl #2:<\/i> Videotape the seller’s instructions on the major systems<\/b> We have a third idea, videotaping the reactions of visitors to our open houses, HGTV-style, but they’re always too shy. Besides, all available real estate video solutions suck eggs. Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Someday soon I’m going to write a post with a title like “Why all available real estate video solutions suck eggs.” Here’s the one-word summary as a teaser: Bandwidth. In the mean time, here are two ways of using video in real estate marketing that are actually useful and practical right now. These qualify as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-1753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3113,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3113\/one-hand-solid-state-video-cameras-like-the-flip-are-a-fantastic-resource-for-both-real-estate-documentation-and-video-podcasting\/","url_meta":{"origin":1753,"position":0},"title":"One-hand solid-state video cameras like the Flip are a fantastic resource for both real estate documentation and video podcasting","author":"Greg Swann","date":"May 13, 2008","format":false,"excerpt":"I'm completely sold on the Flip camera. Unchained bought a second one for Brian the other day. We'll use both of them at the conference, then each of us will take one home. We're going to buy another one out of our own money for Cathleen. I wrote my Republic\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2963,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2963\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-26\/","url_meta":{"origin":1753,"position":1},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"April 13, 2008","format":false,"excerpt":"We have 17 entries on the short list this week, out of a long long list of 60 posts. This week I'm showing nothing but Black Pearls, practical hard-headed ideas for working better, faster and more profitably. Vote for the People's Choice Award here. You can use the voting interface\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1715,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1715\/black-pearls-custom-directional-signs-can-draw-buyers-to-your-listings-and-make-your-listings-seem-to-multiply\/","url_meta":{"origin":1753,"position":2},"title":"Black Pearls: Custom directional signs can draw buyers to your listings — and make your listings seem to multiply","author":"Greg Swann","date":"July 31, 2007","format":false,"excerpt":"Okay, here's a Black Pearl made from sandy irritants we picked up at the StarPower Conference. First, one of the Stars is making custom signs featuring photographs of the listed home. I've been writing about custom yard signs for more than a year now, but, so far, I haven't heard\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1752,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1752\/wagging-the-dog-at-the-carnival-of-real-estate\/","url_meta":{"origin":1753,"position":3},"title":"Wagging the dog at the Carnival of Real Estate","author":"Greg Swann","date":"August 6, 2007","format":false,"excerpt":"Our policy is that Cathleen Collins chooses our nominees for real estate carnivals. I trust her to be objective, particularly about my posts. The contributors are polled for nominations on Saturday night, with their suggestions going to Cathy. Sometimes I overrule her, and sometimes she asks me to cover for\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1999,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1999\/ask-the-broker-how-can-the-seller-paying-the-buyers-brokers-commission-be-fair-to-the-seller\/","url_meta":{"origin":1753,"position":4},"title":"Ask the Broker: How can the seller paying the buyer’s broker’s commission be fair to the seller?","author":"Greg Swann","date":"October 3, 2007","format":false,"excerpt":"Here's a truly fascinating question from an agent working in Nassau County, Long Island, New York. The idea of buyer brokerage is just being introduced there, and our interlocutor is understandably mystified:I am a bit confused, to say the very least. If I write up a listing contract with a\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2693,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2693\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-22\/","url_meta":{"origin":1753,"position":5},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"March 2, 2008","format":false,"excerpt":"We have 15 entries on the short list this week, out of a long long list of 91 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. Instead, again this week I'm showing nothing but Black Pearls, practical hard-headed ideas for working\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1753"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1753\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIf you do this, you’ll able to revisit everything you saw in the home, to review every detail the seller divulged and to provide the basis for your notes on repairs and staging. You can use stills or clips from the video to show<\/i> the seller what you want corrected. You may even be able to use clips from this video for your marketing video — even though all available real estate video solutions suck eggs.<\/p>\n
\nThis may happen at the final walkthrough or some earlier time, but if you’re representing buyers of homes with complicated amenities — pools, spas, septic tanks, home theater or central vacuum systems — you should be writing training classes into the purchase contract. We use language like this: “Seller agrees to hold a two-hour class for Buyer at any mutually-agreeable time prior to Close of Escrow to teach the care and use of the pool, septic system and any other major systems, tools or appliances on the property.” If you’re the buyer’s agent, you should videotape this class, but you should do it even if you’re the lister if the buyer’s agent does not. Deliver it to the buyers as a DVD, split into chapters by major systems. This is a closing gift that keeps on giving.<\/p>\n
\n<\/p>\n