{"id":1779,"date":"2007-08-09T00:00:03","date_gmt":"2007-08-09T07:00:03","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1779"},"modified":"2007-08-09T00:01:08","modified_gmt":"2007-08-09T07:01:08","slug":"they-are-conniving-and-con-artists-redfin-launches-southern-california-sweet-digs","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1779\/they-are-conniving-and-con-artists-redfin-launches-southern-california-sweet-digs\/","title":{"rendered":"“They are conniving and con artists” – Redfin launches Southern California Sweet Digs"},"content":{"rendered":"

And for the record, Redfin, the title was a quote taken from one of your Southern California Forum posters, and it was directed at me, or rather my ilk. I started writing this with every intention of giving you the publicity you asked for, the “don’t promote yourself, let others do it, and it will become viral” marketing which has been your hallmark. I changed my mind.<\/p>\n

This morning Redfin issued a press release announcing expansion of the “Online Magazine Formerly Known As”, well, something else.<\/p>\n

SEATTLE — August 9, 2007: Online real estate broker Redfin Corporation today launched its online real estate magazine, “Sweet Digs,” for Southern California. Home-buyers in Los Angeles, Orange County and San Diego neighborhoods can read daily, local real estate market information via the Sweet Digs blog or email newsletter.<\/p>\n

The new Southern California Sweet Digs will offer as many as 40 candid, saucy and analytical write-ups each week of recent sales, price reductions, open houses and real estate trends in local areas, including Beverly Hills, Irvine, Newport Beach, Ocean Beach and Westwood. Southern California already boasts some of the top real estate blogs, and Sweet Digs complements them with its hyper-local, data-driven format written by real estate fanatics, not agents.<\/p><\/blockquote>\n

We are talking about real estate fanatics <\/em>here, as in, people marked by extreme enthusiasm for real estate, not agents, since we all know real estate agents have little interest in real estate. Fanatics<\/em>, as in people being paid to show extreme enthusiasm for that for which they were paid. One of my first jobs was at Bob’s Big Boy (during the Steel Age). I was fanatical<\/em> about the Big Boy Combo, but this was in large part due to the fact that the Big Boy cut my paycheck.<\/p>\n

Okay, in all fairness, I know what you were trying to say. The newsletter-blog thingy will be written by non-industry professionals. I get that, and I can see an appeal. And, in the name of fairness, I wouldn’t enlist contributors to my<\/em> Blog who were Redfin disciples.<\/p>\n

Sweet Digs launched December 2006 in Seattle and February 2007 in San Francisco to provide Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

And for the record, Redfin, the title was a quote taken from one of your Southern California Forum posters, and it was directed at me, or rather my ilk. I started writing this with every intention of giving you the publicity you asked for, the “don’t promote yourself, let others do it, and it will […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,27,19],"tags":[],"class_list":{"0":"post-1779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-redfincom","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1527\/redfins-sweet-digs-weblogs-resurrected-as-neighborhood-sites\/","url_meta":{"origin":1779,"position":0},"title":"Redfin’s Sweet Digs weblogs resurrected as neighborhood sites","author":"Greg Swann","date":"June 12, 2007","format":false,"excerpt":"From John Cook's Venture Blog:\"Sweet Digs\" is back -- kind of. The Redfin real estate blog, which was shut down last month after agents complained to the Northwest Multiple Listing Service that the home reviews were hurting sales, is making its return today in a modified state. No longer will\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1443,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1443\/defending-redfin-sweet-digs-buried-by-inane-mls-rules\/","url_meta":{"origin":1779,"position":1},"title":"Defending Redfin: Sweet Digs weblog buried by inane MLS rules","author":"Greg Swann","date":"May 17, 2007","format":false,"excerpt":"I don't like Redfin.com. Its \"business\" model consists of quietly diverting its agency responsibilities to listing agents while loudly rebating its largely unearned commissions to buyers. My experience of the president of the company, Glenn Kelman, is that he is an oily liar who will say anything to draw the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1791,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1791\/vote-for-the-peoples-choice-award-nominees-on-line-now\/","url_meta":{"origin":1779,"position":2},"title":"Vote for The People’s Choice Award — Nominees on-line now","author":"Greg Swann","date":"August 12, 2007","format":false,"excerpt":"Okay, the live version of the People's Choice Award voting interface is on-line. My short-list isn't all that short, alas -- 18 entries total, including seven from BloodhoundBlog. I'll do a better job of eliminating posts in the future. The selections are shown in random order in the voting interface,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1782,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1782\/in-closing-and-on-hiatus\/","url_meta":{"origin":1779,"position":3},"title":"In closing… and on hiatus.","author":"Kris Berg","date":"August 9, 2007","format":false,"excerpt":"To be fair, Sweet Digs in its current form is innocuous enough. It didn't begin that way, but that's where it has landed. And, to be fair, my mini-eruption this morning had nothing to do with Sweet Digs but everything to do with the role Redfin has assumed of industry\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1007,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1007\/glenn-kelman-on-redfincoms-move-into-southern-california-ive-never-had-to-think-so-hard-in-an-interview-in-my-life\/","url_meta":{"origin":1779,"position":4},"title":"Glenn Kelman on Redfin.com’s move into Southern California: “I’ve never had to think so hard in an interview in my life”","author":"Greg Swann","date":"February 8, 2007","format":false,"excerpt":"Here's the newspaper news, and we'll come back to it in due course: Redfin.com today opens three new offices in Southern California: Los Angeles, Orange County and San Diego. The company has expanded its web site to include listings from nine Southern California MLS systems. Here's the real news, which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1673,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1673\/make-no-mistake-without-the-thoughtful-dispassionate-accuracy-of-professional-journalists-the-world-itself-would-crumble\/","url_meta":{"origin":1779,"position":5},"title":"Make no mistake, without the thoughtful, dispassionate accuracy of professional journalists, the world itself would crumble","author":"Greg Swann","date":"July 18, 2007","format":false,"excerpt":"From VentureBeat:For this, Redfin has been banned [false] from operating in Oregon [false], New Jersey [false] and now Tennessee [false]. Additionally, the site has been fined by the National Association of Realtors [false], which owns the Multiple Listing Service [false], a national database [false] of home listings.That's two sentences, seven\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1779\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}