{"id":178,"date":"2006-08-06T11:43:50","date_gmt":"2006-08-06T18:43:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=178"},"modified":"2006-08-10T21:42:13","modified_gmt":"2006-08-11T04:42:13","slug":"whats-wrong-with-real-estate-weblogs-i-might-run-this-way-and-that-but-never-hot-and-cold","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/178\/whats-wrong-with-real-estate-weblogs-i-might-run-this-way-and-that-but-never-hot-and-cold\/","title":{"rendered":"What’s wrong with real estate weblogs? I might run this way and that, but never hot and cold . . ."},"content":{"rendered":"

Mike Price at Mike’s Corner<\/a> posted a fascinating interview with Russ Cofano<\/a> of Rain City Guide<\/a> on the subject of real estate weblogging and the ‘bloginars’ Russ and Dustin Luther, also of Rain City Guide<\/a>, have been running. The interview is extensive, and I’m only going to touch on a piece of it, so you should go read the whole thing.<\/p>\n

The meat of the matter for me is Russ going through his ideas on do-s and don’t-s for real estate weblogs. Like this:<\/p>\n

Here is a list of 10 posts that make for great blog content:<\/p>\n

Stories
\nData (Charts, Tables, Maps)
\nBook Reviews
\nCurrent Events
\nNeighborhood Descriptions
\nLocal Events (Fun Stuff!)
\nLinks
\nInterviews
\nAdvice for Buyers\/Sellers
\nAdvice for other Agents<\/p><\/blockquote>\n

I don’t hate this stuff, but some of it seems to tread dangerously close to the turf Seth Godin calls a Cat Blog<\/a>. Couple that with “Advice for other Agents” and we trip on the schizophrenia that seems to afflict many<\/i> real estate weblogs — and BloodhoundBlog is guiltier than most.<\/p>\n

Witness: Most real estate weblogs are run by agents or brokerages, and at least one meta-goal is to scare up business. But what is interesting to potential clients is very different from what is interesting to the weblogger. Data, current events, neighborhoods — all that stuff is great, but news about it is not in short supply, and it’s not always easy to come up with an original take on it. On the other hand, the business of the real estate business is endlessly varied and fascinating — even though it might be boring or even completely off-putting to potential clients. We seem to end up talking two games, client-focused material that can too-easily slip into blatant advertising, and inside-baseball commentary for well-schooled insiders.<\/p>\n

(I’ve thought about writing a Wiki-fier in PHP that would pre-process a web posting, tagging delimited terms with Wikipedia look-ups, in case I’m assuming that readers know the jargon I’m using when in fact they don’t.)<\/p>\n

(The Latin root of the word discursive, as in discursive prose, is discurro<\/i>, which literally translates to, “I run this way and that.” Discursive prose is the means by which we tame our scattered minds Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mike Price at Mike’s Corner posted a fascinating interview with Russ Cofano of Rain City Guide on the subject of real estate weblogging and the ‘bloginars’ Russ and Dustin Luther, also of Rain City Guide, have been running. The interview is extensive, and I’m only going to touch on a piece of it, so you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7,6,5],"tags":[],"class_list":{"0":"post-178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-enduring-interest","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2729,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2729\/real-estate-web-site-extreme-makeover-if-we-help-russell-shaw-get-even-richer-he-might-buy-us-drinks-at-bloodhoundblog-unchained\/","url_meta":{"origin":178,"position":0},"title":"Real Estate Web Site Extreme Makeover: If we help Russell Shaw get even richer, he might buy us drinks at BloodhoundBlog Unchained","author":"Greg Swann","date":"March 8, 2008","format":false,"excerpt":"As I mentioned on Real Estate Radio USA yesterday, Mary McKnight of RSSpieces.com will be joining us at BloodhoundBlog Unchained for a session called Real Estate Web Site Extreme Makeover. What we're going to do is take a look at web sites and weblogs of audience volunteers and talk about\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":892,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/892\/blogs-can-help-realtors-connect-with-communities\/","url_meta":{"origin":178,"position":1},"title":"Blogs can help Realtors connect with communities","author":"Greg Swann","date":"January 12, 2007","format":false,"excerpt":"This is me from this morning's Arizona Republic (permanent link). Sadly for the weblogs mentioned here, I did a much better job of linking than the newspaper did -- even on-line. \u00a0Blogs can help Realtors connect with communities The year just past may have been the Year of the Real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":890,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/890\/russ-russell-2\/","url_meta":{"origin":178,"position":2},"title":"Russ & Russell?","author":"Russell Shaw","date":"January 12, 2007","format":false,"excerpt":"In response to this post, Russ Cofano (of Rain City Guide fame) wrote: \"For a division of the United States government to allege some sort of Realtor price fixing in an industry that is so overloaded (sic) with competition that it almost defies belief IS breading hate and contempt.\" In\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":953,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/953\/podcast-with-russell-shaw-part-three-a-certain-convocation-of-politic-realtors\/","url_meta":{"origin":178,"position":3},"title":"Podcast with Russell Shaw, Part Three: A certain convocation of politic Realtors","author":"Greg Swann","date":"January 27, 2007","format":false,"excerpt":"And this is the third of our podcasts with mega-producing Realtor and BloodhoundBlog contributor Russell Shaw. This segment is a freeform colloquy between Russell, my wife and business partner, Cathleen Collins, and myself. We hit a vast array of topics, including Russell regaling us with a story about how he\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1914,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1914\/think-fast-would-you-trust-this-man-with-your-most-precious-investment\/","url_meta":{"origin":178,"position":4},"title":"Would you trust this man with your most precious investment?","author":"Greg Swann","date":"September 11, 2007","format":false,"excerpt":"Four hundred families a year do. Believe it or not, that's our own Russell Shaw in his salad days as a radio comedian in Phoenix in the mid-seventies. Derrick Bostrom, of the band The Meat Puppets, maintains a virtual shrine to a radio show called Love Workshop:\u201cLove Workshop\u201d was a\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":846,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/846\/give-my-umbrella-to-the-rain-dogs-the-bloodhoundblog-interview-with-rain-city-guide\/","url_meta":{"origin":178,"position":5},"title":"Give my umbrella to the Rain Dogs: The BloodhoundBlog interview with Rain City Guide . . .","author":"Greg Swann","date":"January 3, 2007","format":false,"excerpt":"Beat out the Dustman with the Rain Dogs for I am a Rain Dog, too. A snippet:Q: What are some of your favorite blogs (real estate or otherwise)? A:Greg Swann: Totally unfair question: I have over 160 weblogs in my feed reader. From the RE.net, you can bet we like\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}