{"id":1781,"date":"2007-08-09T08:54:01","date_gmt":"2007-08-09T15:54:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1781"},"modified":"2007-08-09T11:55:54","modified_gmt":"2007-08-09T18:55:54","slug":"i-went-duck-hunting-with-elmer-fudd-and-came-home-with-a-radically-different-approach-to-real-estate-prospecting","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1781\/i-went-duck-hunting-with-elmer-fudd-and-came-home-with-a-radically-different-approach-to-real-estate-prospecting\/","title":{"rendered":"I went duck-hunting with Elmer Fudd and came home with a radically different approach to real estate prospecting"},"content":{"rendered":"

About fifteen months ago, we were preparing to list a home for someone we had known for quite a while. The house was a cosmetic flip in an excellent location. We had been consulting with the seller for months to get the repairs and upgrades done the way we wanted them. The seller had great equity, even if he were to sell it at the fix-up price. But he kept trying to cheap out the remodeling, which we thought was the wrong thing to do in a luxury location.<\/p>\n

We even paid to have the home inspected, pre-listing, to get another set of eyes on the problems we had identified. The major items on the punch-list were addressed, but not in a way appropriate to the price-range of the neighborhood.<\/p>\n

Okayfine. There are listings you can’t get away from — family, old friends, past clients. So knowing that close-enough was going to have to be good-enough, we priced the house as it would be delivered into a buyer’s market: $425,000.<\/p>\n

The seller wanted $475,000, which would have been easy to get if the home had been improved to the quality of the location. But it hadn’t. Whoever bought it was going to live in it as-is, or, more likely, they were going to spend that extra $50,000 to bring the house up to its true potential. Ether way, there were competing listings at both prices points, so no one was going to confuse the one for the other.<\/p>\n

At $425,000, we could have sold that house in 30 days or fewer, even against all the competition. Lucky us, the seller let us off the hook. He insisted on $475,000, by phone, and he got so mad that he hung up on me.<\/p>\n

Dang! I lost a $475,000 listing, which at 3% of never-ever-sold would only have netted out to a loss of around $2,500 for us, not counting our labor.<\/p>\n

It takes us a solid week to get a home on the market — photos, floorplans, signs, web site, open house cards, etc. The house was listed the next day — for $479,000. The extra $4,000 might Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

About fifteen months ago, we were preparing to list a home for someone we had known for quite a while. The house was a cosmetic flip in an excellent location. We had been consulting with the seller for months to get the repairs and upgrades done the way we wanted them. The seller had great […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,5],"tags":[],"class_list":{"0":"post-1781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":894,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/894\/thank-heavens-the-seller-pays-the-real-estate-commissions\/","url_meta":{"origin":1781,"position":0},"title":"Thank heavens the seller pays the real estate commissions . . . !","author":"Greg Swann","date":"January 12, 2007","format":false,"excerpt":"Otherwise, the buyers could get the idea that at least 13% of every mortgage check -- plus interest -- might have been better spent... Technorati Tags: arizona, phoenix, phoenix real estate, real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":948,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/948\/recent-refinancing-can-make-selling-a-house-costly\/","url_meta":{"origin":1781,"position":1},"title":"Recent refinancing can make selling a house costly","author":"Greg Swann","date":"January 26, 2007","format":false,"excerpt":"This is me in this morning's Arizona Republic (permanent link). \u00a0Recent refinancing can make selling a house costly A buyer e-mailed me a question about a house she might be interested in. At first glance, it looked promising: A newer west-side home in good condition. The price wasn't awful, maybe\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2198,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2198\/a-consumers-guide-to-the-divorced-real-estate-commission-were-just-sitting-here-at-the-closing-table-watching-the-money-flow\/","url_meta":{"origin":1781,"position":2},"title":"A consumer’s guide to the divorced real estate commission: We’re just sitting here at the closing table, watching the money flow","author":"Greg Swann","date":"November 9, 2007","format":false,"excerpt":"Part III: The who-pays-whom of real estate is not as simple as you might have thought... All right, let's go buy a house. I want to talk about the flow of money in a real estate transaction, and there is no better way of understanding that flow than wading right\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":144,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/144\/the-buyer-can-and-should-negotiate-the-buyers-agents-compensation\/","url_meta":{"origin":1781,"position":3},"title":"The buyer can — and should — negotiate the buyer’s agent’s compensation . . .","author":"Greg Swann","date":"July 28, 2006","format":false,"excerpt":"My phone hasn't rung yet, but my ears are already burning. My column in today's Arizona Republic: Buyer should negotiate compensation for agent. (A more-permanent link.) This is Ardell's turf, of course, although my take on The Big Picture is somewhat different. In any case, I expect to have my\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2489,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2489\/seller-financing-can-give-you-an-edge-over-your-competition-in-the-phoenix-real-estate-market\/","url_meta":{"origin":1781,"position":4},"title":"Seller financing can give you an edge over your competition in the Phoenix real estate market","author":"Greg Swann","date":"January 12, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Seller financing can give you an edge over your competition in the Phoenix real estate market If you have significant equity in your home, you have a potent weapon at your disposal on resale. The big news\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1999,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1999\/ask-the-broker-how-can-the-seller-paying-the-buyers-brokers-commission-be-fair-to-the-seller\/","url_meta":{"origin":1781,"position":5},"title":"Ask the Broker: How can the seller paying the buyer’s broker’s commission be fair to the seller?","author":"Greg Swann","date":"October 3, 2007","format":false,"excerpt":"Here's a truly fascinating question from an agent working in Nassau County, Long Island, New York. The idea of buyer brokerage is just being introduced there, and our interlocutor is understandably mystified:I am a bit confused, to say the very least. If I write up a listing contract with a\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1781"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1781\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}