{"id":17835,"date":"2021-02-11T08:41:10","date_gmt":"2021-02-11T15:41:10","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=17835"},"modified":"2021-02-11T08:41:10","modified_gmt":"2021-02-11T15:41:10","slug":"overnight-news-why-johnny-5-cant-close-no-rainmaker-no-rain","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17835\/overnight-news-why-johnny-5-cant-close-no-rainmaker-no-rain\/","title":{"rendered":"Overnight News: Why Johnny 5 can\u2019t close: No rainmaker, no\u00a0rain."},"content":{"rendered":"

\"Ya

\u201cSince they taught pitching machines how to play fetch, I’ve pretty much lost interest in\u00a0robots.\u201d<\/p><\/div>How lame is real estate marketing? Zillow is making money with this for a tagline:<\/p>\n

“When you\u2019re ready for a change, we\u2019re ready to help.”<\/p>\n

Of course, they’re not selling to the public. Check the MLS: They’re terrible at selling houses. But at the boiler-room huckstering of gullible self-bankrupting real estate agents, they are beyond parallel.<\/p>\n

As I’ve pointed out, technology is well-suited for the paperwork side of the real estate business, but it is lousy at selling and servicing real estate in the real world.<\/p>\n

Guess what you can’t sub out or hire? Fire in the belly. No rainmaker, no rain.<\/p>\n

The future of Zillow and all big corporations is Nikole Hannah-Jones: Mau-maued to death by consistent, craven C-suite gutlessness. But: Whatever: If you can sell and not just market, you’ll be fine.<\/p>\n

In other news:<\/p>\n

Housing Wire:<\/strong> For the third week in a row, mortgage rates stay at 2.73%.<\/a><\/p>\n

Housing Wire:<\/strong> Zillow to buy ShowingTime for $500M.<\/a> You will be assimilated by The Borg.<\/p>\n

Mortgage News Daily:<\/strong> Conforming Loan Standards Loosened in January.<\/a> From Brian Brady: “Mortgage guidelines loosening. The AVMs are back and appraisal waivers are being handed out like free candy.”<\/p>\n

Housing Wire:<\/strong> Zillow revenue grows 22% in 2020.<\/a><\/p>\n

Seeking Alpha:<\/strong> Is This The Biggest Financial Bubble Ever? Hell Yes It Is.<\/a><\/p>\n

City Journal:<\/strong> Yes, Bail Reform in Chicago Has Increased Crime: A recent report makes the connection clear, though its authors and funders claim otherwise.<\/a><\/p>\n

American Greatness:<\/strong> The Coming Military Purge.<\/a><\/p>\n

AND Magazine:<\/strong> Killing the Republic \u2013 Trump As Tiberius Gracchus.<\/a><\/p>\n

Daniel Greenfield:<\/strong> In Its Desperation to Get Trump, Senate Created Unconstitutional Precedent for Impeaching Former Officials.<\/a><\/p>\n

American Thinker:<\/strong> The Democrats\u2019 misread conservatives when they attack Trump.<\/a><\/p>\n

American Thinker:<\/strong> American Police State: No Questions Allowed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSince they taught pitching machines how to play fetch, I’ve pretty much lost interest in\u00a0robots.\u201dHow lame is real estate marketing? Zillow is making money with this for a tagline: “When you\u2019re ready for a change, we\u2019re ready to help.” Of course, they’re not selling to the public. Check the MLS: They’re terrible at selling houses. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,26,6,5],"tags":[],"class_list":{"0":"post-17835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-lending","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3198,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3198\/rainmakers-everywhere-but-not-a-drop-of-water-in-sight\/","url_meta":{"origin":17835,"position":0},"title":"Rainmakers Everywhere But Not A Drop Of Water In Sight","author":"Jeff Brown","date":"June 13, 2008","format":false,"excerpt":"I've started and deleted this post three times now. It's galling. I know what I wanna say, but can't say it the way I wanna. It's important though, at least in my thinking. So here's hoping the fourth time is a charm. Back in the '60's I was the janitor\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1442,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1442\/two-simple-steps-that-can-save-you-hundreds-or-even-thousands-of-dollars-on-craig-proctors-lead-generation-systems\/","url_meta":{"origin":17835,"position":1},"title":"Two simple steps that can save you hundreds or even thousands of dollars on Craig Proctor’s lead generation systems","author":"Greg Swann","date":"May 17, 2007","format":false,"excerpt":"Russell posted a note about a forthcoming Tom Ferry seminar. It would seem to be the seminar season, so I signed up for that one and two others, purely for the thrill of the chase: Identify the scam, marvel at the upsells, listen for the fall-back sale, all that cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1452\/shuffling-the-pack-two-new-bloodhounds-on-the-trail\/","url_meta":{"origin":17835,"position":2},"title":"Shuffling the pack: Two new Bloodhounds on the trail","author":"Greg Swann","date":"May 21, 2007","format":false,"excerpt":"We're adding two new contributors today: Lani Anglin is the Texas-proud provocateuse at the spunky Realtor Wives weblog. By day, she works as a rainmaker for Single Pointe Realty. With two kids, three cats, a dog and her husband, she finds a way to stay busy. Jeff Kempe knows a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":17835,"position":3},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16783,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16783\/why-would-zillow-abandon-the-all-time-perfect-real-estate-marketing-tagline\/","url_meta":{"origin":17835,"position":4},"title":"Why would Zillow abandon the all-time perfect real estate marketing tagline?","author":"Greg Swann","date":"August 28, 2020","format":false,"excerpt":"Do you want to hear my most perfect real estate marketing image? I've never seen this anywhere, except in my mind's eye. It goes like this: A little girl and her golden retriever are racing out the front door of their home. Why? Because \"Daddy's home!\" \u2013 that's why. That's\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/orlando-tapia-nR-5iAd5eJU-unsplash-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18576,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18576\/overnight-news-astute-billionaire-rich-barton-ceo-of-zillow-and-the-incumbent-of-everything-brad-inman-can-sell-out-takes-only-three-years-to-discover-he-sucks-at-selling-real-estate\/","url_meta":{"origin":17835,"position":5},"title":"Overnight News: Astute billionaire Rich Barton, CEO of Zillow and The Incumbent of everything Brad Inman can sell out, takes only three years to discover he sucks at selling real\u00a0estate.","author":"Greg Swann","date":"November 3, 2021","format":false,"excerpt":"Well. It turns The Incumbent has a calculator on his phone. Even billionaires can identify a stupid business \u2013 eventually. On July 19th, 2019, I took OpenDoor's business praxis apart in public, demonstrating all their foolish marketing errors. Hundreds of OpenDoor staffers read that article. I think Eric Wu's parents\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=17835"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17835\/revisions"}],"predecessor-version":[{"id":17836,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/17835\/revisions\/17836"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=17835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=17835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=17835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}