{"id":18102,"date":"2021-05-03T15:24:38","date_gmt":"2021-05-03T22:24:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=18102"},"modified":"2021-05-03T15:24:38","modified_gmt":"2021-05-03T22:24:38","slug":"if-zillow-is-buying-its-marketing-from-fiverr-it-should-spring-for-the-upsell","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18102\/if-zillow-is-buying-its-marketing-from-fiverr-it-should-spring-for-the-upsell\/","title":{"rendered":"If Zillow is buying its marketing from Fiverr, it should spring for the\u00a0upsell."},"content":{"rendered":"

\"\"<\/a>Who thinks this works as a landing page?<\/a> [click the image to see it full size]<\/p>\n

Is that a family or a human trafficking incident? A witness protection move-in?<\/p>\n

Not much stuff, but not much house to move into. Gotta love that curb appeal, though: No one will suspect either the seller or the buyers are guilty of yard work.<\/p>\n

Meanwhile: \u201cChange starts here.\u201d Not on account of this, it doesn’t.<\/p>\n

I think if Zillow’s shareholders were to hire an actual marketing director, the change might start to add up.<\/p>\n","protected":false},"excerpt":{"rendered":"

Who thinks this works as a landing page? [click the image to see it full size] Is that a family or a human trafficking incident? A witness protection move-in? Not much stuff, but not much house to move into. Gotta love that curb appeal, though: No one will suspect either the seller or the buyers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,25],"tags":[],"class_list":{"0":"post-18102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-zillowcom","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8186,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8186\/marketing-the-geek-marketing-content-to-incipient-geeks\/","url_meta":{"origin":18102,"position":0},"title":"Marketing the Geek Marketing content to incipient geeks","author":"Greg Swann","date":"April 30, 2009","format":false,"excerpt":"As promised to the Unchainees, here are links to the stuff I talked about in my presentations: First, Here's the main Geek Marketing presentation page. If you want to follow along from home, feel free to pursue the links. Second, Here is Cheryl Johnson's engenu help page. Third, for the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2838,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2838\/black-pearl-marketing-minute-using-the-synergy-of-the-internet-and-low-cost-printed-promotions-to-sell-your-product-build-your-brand-and-give-you-an-affordable-testable-marketing-strategy\/","url_meta":{"origin":18102,"position":1},"title":"Black Pearl Marketing Minute: Using the synergy of the internet and low-cost printed promotions to sell your product, build your brand and give you an affordable — testable — marketing strategy","author":"Greg Swann","date":"March 27, 2008","format":false,"excerpt":"Linked below is the first of a series of Black Pearl Marketing Minute podcasts that Brian Brady and I will be putting together. We want to take marketing ideas that we have discussed on BloodhoundBlog and flesh them out to real-life strategies while connecting them to other synergistic tactics. In\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12248\/video-killed-the-real-estate-star\/","url_meta":{"origin":18102,"position":2},"title":"Video Killed the Real Estate Star…","author":"Sean Purcell","date":"June 14, 2010","format":false,"excerpt":"I love\u00a0marketing.\u00a0 I love the opportunity presented by a brand new marketing campaign to be creative and stand out\u00a0from the day-to-day noise of everyone else.\u00a0\u00a0Unfortunately, most agents don't share my zeal for marketing.\u00a0 At least, I assume they don't; how else to explain the mind-numbing dreck I see every day.\u00a0\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1193,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1193\/peering-into-the-future-of-the-future-of-real-estate-marketing\/","url_meta":{"origin":18102,"position":3},"title":"Peering into the future of The Future of Real Estate Marketing","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"What's the future of The Future of Real Estate Marketing? Last Friday, Joel Burslem announced that he is taking a job as a marketing wizard for Inman News:I\u2019m happy to announce I will be joining the nice folks over at Inman News, as of March 26. I will be joining\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9711,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9711\/how-about-anti-social-media-marketing\/","url_meta":{"origin":18102,"position":4},"title":"How about anti-social media marketing?","author":"Greg Swann","date":"September 9, 2009","format":false,"excerpt":"Responding to Brian Brady's BloodhoundBlog post about the profits and pitfalls of social media marketing, here -- surprise! -- is my contrarian take on the subject.","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3045,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3045\/louis-cammarosano-to-speak-at-the-bloodhoundblog-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":18102,"position":5},"title":"Louis Cammarosano to Speak at The BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com","author":"Brian Brady","date":"May 1, 2008","format":false,"excerpt":"What do you do with a guy who chooses to fight the lions in THEIR den? You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That's what we did and I think you'll be pleased. Louis Cammarosano, General Manager for Home\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"louis cammarosano","src":"https:\/\/i0.wp.com\/images.homegain.com\/i\/photo\/louis_cammarosano105x139.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=18102"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18102\/revisions"}],"predecessor-version":[{"id":18107,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18102\/revisions\/18107"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=18102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=18102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=18102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}