![\"Ya](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg\")
\u201cNobody counts the squirrels you didn’t<\/u> tree.\u201d<\/p><\/div>We market our rental properties with the Realty.bots, not the MLS. I want to meet everyone, and I don’t want to pay a weak agent to come between me and the prospects.<\/p>\n
But what that means is that I get inundated with inquiries: The Realty.bots make it easy for unmotivated people to express interest in properties they won’t trouble themselves to visit. Oh well. I respond by form letter and schedule group appointments \u2013 Open Houses without the ballyhoo.<\/p>\n
Of the people who inquire \u2013 meaning who click a button on Zillow.com or another site \u2013 about 10% will commit to keeping the appointment, and, of those, around half actually will. That’s good news, right? Only nineteen out of twenty Realty.bot rental “leads” are complete crap.<\/p>\n
The people who do come are great \u2013 because they are actually motivated. About half of them will apply, which is a great conversion rate on lousy yields, but still wrong: With only one house at a time available to lease, we end up working only the best-qualified applications. I triage them as they come in, pushing the red flag DQs \u2013 recent bankruptcy, landlord debt, dubious income \u2013 to the side. The one argument I can make for an application fee is inducing marginally-qualified people to think twice before applying.<\/p>\n
So: Zillow-like rental “leads” are crap, except for the small few who convert, among whom are amazingly well-qualified folks who just want to lease a house amidst the maelstrom. But: Even with all of that, for our purposes, listing rentals on the Realty.bots is far better than using the MLS.<\/p>\n
In other news:<\/em><\/strong><\/p>\n CNBC:<\/strong> This woman got $10,000 for moving from Brooklyn to Tulsa. Here\u2019s how it worked out.<\/a><\/p>\n Redfin.com:<\/strong> Housing Market Update: Homes Keep Selling Faster Than Ever\u2014Typical Home Sold in Just 18 Days.<\/a> Redfin will have to double-down on the little-riot-lies soon: We’re ten days away from the anniversary of the onset of the biggest run on fee simple housing in American history, and there is no way to evade it without looking like even bigger liars.<\/p>\n CNBC:<\/strong> San Francisco tech <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" \u201cNobody counts the squirrels you didn’t tree.\u201dWe market our rental properties with the Realty.bots, not the MLS. I want to meet everyone, and I don’t want to pay a weak agent to come between me and the prospects. But what that means is that I get inundated with inquiries: The Realty.bots make it easy for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,26,6,5],"tags":[],"class_list":{"0":"post-18144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-lending","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":18144,"position":0},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1156,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1156\/databases-fall-short-of-needs-at-realtybots\/","url_meta":{"origin":18144,"position":1},"title":"Databases fall short of needs at realty.bots","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Databases fall short of needs at realty.bots Realogy, the giant, publicly traded conglomerate of big-name brokerages, recently announced a deal whereby it will feed all of its listings to realty.bots, Trulia.com and Google Base. That's a mouthful. First, what's a realty.bot?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17041,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17041\/how-do-you-beat-the-realty-bots-the-3-key-weapons-of-the-guerrilla-bloodhound-brick-and-mortar-ink-and-paper-and-flesh-and-blood\/","url_meta":{"origin":18144,"position":2},"title":"How do you beat the Realty.bots? The 3 key weapons of the Guerrilla Bloodhound: Brick and mortar, ink and paper \u2013 and flesh and\u00a0blood.","author":"Greg Swann","date":"September 17, 2020","format":false,"excerpt":"I spent an hour on the phone with Brian Brady yesterday, always a tonic for my spirit. We are both of us guerrillas, both counter-marketers, always looking for ways to use the enemy's strengths against him. When we first met, Brian was using the internet to take business away from\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/rock-n-roll-monkey-FTfjMijq-Ws-unsplash-288x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":771,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/771\/web-sites-offer-exciting-options\/","url_meta":{"origin":18144,"position":3},"title":"Web sites offer exciting options","author":"Greg Swann","date":"December 15, 2006","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). Sadly, this is news. In other words, this is the first mention of the Zillow.com upgrades in the Republic. Web sites offer exciting options Depending on whom you talk to, the real estate industry is undergoing a revolutionary change - or\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1115,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1115\/true-reform-in-the-real-estate-industry-will-not-result-from-undermining-buyer-representation\/","url_meta":{"origin":18144,"position":4},"title":"True reform in the real estate industry will not result from undermining buyer representation","author":"Greg Swann","date":"March 5, 2007","format":false,"excerpt":"I've been sitting on a post from Jeff Corbett, The X-Broker, for a few days. Jeff Argues that Realty.bots will eliminate buyer's agents. This actually ties in with recent announcements that major brokerages will be feeding listings to Realty.bots like Trulia.com and Google base. I get the idea Jeff thinks\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18580,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18580\/overnight-news-to-get-around-the-realty-bots-go-where-theyre-not-to-the-mailbox\/","url_meta":{"origin":18144,"position":5},"title":"Overnight News: To get around the Realty.bots, go where they\u2019re not \u2013 to the\u00a0mailbox.","author":"Greg Swann","date":"November 5, 2021","format":false,"excerpt":"I'm playing with some new ideas for 2022. We haven't done anything to campaign for new business since 2010, but I want to move to the supply side, so I'm sliding in that direction. Just lately, on a training podcast with Brian Brady, I mentioned that the way to get\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=18144"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18144\/revisions"}],"predecessor-version":[{"id":18145,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18144\/revisions\/18145"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=18144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=18144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=18144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}