{"id":1831,"date":"2007-08-21T09:36:35","date_gmt":"2007-08-21T16:36:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1831"},"modified":"2007-08-21T09:36:56","modified_gmt":"2007-08-21T16:36:56","slug":"seth-on-business-cards-of-particular-interest-to-realtors-and-lenders","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1831\/seth-on-business-cards-of-particular-interest-to-realtors-and-lenders\/","title":{"rendered":"Seth on business cards &#8212; of particular interest to Realtors and lenders"},"content":{"rendered":"<p><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2007\/08\/business-card-m.html\" target=\"_blank\">Seth Godin on business card mistakes:<\/a><\/p>\n<ul>\n<li>Don&#8217;t print your own cards. Just because Avery and others make those little perforated sheets of paper doesn&#8217;t mean you should use them.\n<\/li>\n<li>Don&#8217;t use big type for the address and contact info. The #1 way we can tell if a business card is cheesy is with a glance at the type size. Really.\n<\/li>\n<li>Don&#8217;t buy those color business cards with your face on them. You&#8217;re not an ordinary real estate agent, so there&#8217;s no sense in acting like one.\n<\/li>\n<li>Don&#8217;t go with metal business cards. It might work for Steve Wozniak, but everyone else wants to bring your cards on an airplane.\n<\/li>\n<li>You might think it&#8217;s a great idea to do a full color card with a big (lousy) picture on it. It&#8217;s not.\n<\/li>\n<li>I like rounded edges. But only if you leave plenty of margin. (as below)\n<\/li>\n<li>Margins matter. Anytime your type gets anywhere near the margin, you&#8217;ve blown it.<\/li>\n<\/ul>\n<p>However: <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=350\" target=\"_blank\">For real estate promotion, the business card form factor is a tiny little workhorse<\/a>. Here&#8217;s a Black Pearl that&#8217;s not in that post: People fear commitment. Taking a flyer from your flyer box can seem to them to be too much like risking being &#8220;sold&#8221; by you, you Loki-like trickster. We buy flyer boxes that have a little pocket at the top for business cards. If someone won&#8217;t take the flyer, they just might take the much smaller, less threatening business-card-sized flyer we make for the home. After the &#8220;Sold&#8221; rider goes on, we swap out to our business cards or to a card promoting us as listers.<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin on business card mistakes: Don&#8217;t print your own cards. Just because Avery and others make those little perforated sheets of paper doesn&#8217;t mean you should use them. Don&#8217;t use big type for the address and contact info. The #1 way we can tell if a business card is cheesy is with a glance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1833,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1833\/seth-and-teri-on-business-cards\/","url_meta":{"origin":1831,"position":0},"title":"Seth (and Teri) on business cards","author":"Teri Lussier","date":"August 21, 2007","format":false,"excerpt":"Sometimes when I write a post, it is\u00a0done\u00a0in little bits at a time- a few minutes here and a few minutes there.\u00a0Then news or shift happens and oh bloody hell, it changes my post, or horrors-I just trash the whole thing. Take this post for example: It sat in draft\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1859,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1859\/voting-for-this-weeks-peoples-choice-award-is-open\/","url_meta":{"origin":1831,"position":1},"title":"Voting for this week&#8217;s People&#8217;s Choice Award is open","author":"Greg Swann","date":"August 26, 2007","format":false,"excerpt":"Another not-very-short list of posts. We set out to attract the best, and we're seeing it and then some. Vote here. These are this week's nominees:Michael Wurzer, The Future of MLS is Now Todd Carpenter, Blog traffic can be overrated David Porter, Teaching your clients how to buy a home\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":147,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/147\/truzillow-and-the-dis-form-ation-of-real-estate-web-sites\/","url_meta":{"origin":1831,"position":2},"title":"TruZillow and the dis-form-ation of real estate web sites . . .","author":"Greg Swann","date":"July 28, 2006","format":false,"excerpt":"Color me grateful, but one benefit of the Trulia\/Zillow free APIs for Realtor web sites is that we should see the end of the sleazy practice of making dewy-eyed anonymous-by-preference Google-borne immigrants fill out a form to search the MLS listings. This crap is straight out of Dan Gooder, but,\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1294\/want-to-see-seth-godin-in-phoenix-assert-yourself\/","url_meta":{"origin":1831,"position":3},"title":"Want to see Seth Godin in Phoenix? Assert yourself . . .","author":"Greg Swann","date":"April 12, 2007","format":false,"excerpt":"Tom Royce of The Real Estate Bloggers pointed me to The Dip, Seth Godin's forthcoming book about the barriers that arise between the euphoria of a great idea and its realization -- and why it's sometimes wise to quit when you're behind. Here's the part that is of immediate, local\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1322,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1322\/seth-godins-promotional-tour-for-the-dip-to-include-phoenix\/","url_meta":{"origin":1831,"position":4},"title":"Seth Godin&#8217;s promotional tour for The Dip to include Phoenix","author":"Greg Swann","date":"April 19, 2007","format":false,"excerpt":"Seth Godin definitely is coming to Phoenix. I had email about it yesterday:Thanks for signing the pledge and telling your friends. Seth Godin saw how quickly this grew and called me to confirm he's coming to Phoenix. [....] More details to come in the next few days regarding the date,\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1468,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1468\/seth-godin-in-phoenix-is-it-a-dip-or-a-dead-end\/","url_meta":{"origin":1831,"position":5},"title":"Seth Godin in Phoenix: Is it a dip or a dead end?","author":"Greg Swann","date":"May 24, 2007","format":false,"excerpt":"About 350 people came out this morning to see Seth Godin discussing his new book, The Dip, at the Tempe Improv in suburban Phoenix. Jay Thompson promises to have coverage of the talk. For my own part, I was amazed that, other than Jay, we saw no one else we\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1831"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1831\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}