{"id":18357,"date":"2021-08-01T05:49:15","date_gmt":"2021-08-01T12:49:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=18357"},"modified":"2021-08-01T05:49:15","modified_gmt":"2021-08-01T12:49:15","slug":"overnight-news-devising-a-killer-listing-strategy-two-years-in-advance","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18357\/overnight-news-devising-a-killer-listing-strategy-two-years-in-advance\/","title":{"rendered":"Overnight News: Devising a killer listing strategy \u2013 two years in\u00a0advance."},"content":{"rendered":"<p><div id=\"attachment_16586\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16586\" class=\"size-medium wp-image-16586\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg\" alt=\"Ya think it's easy?\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg 300w, https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage.jpg 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-16586\" class=\"wp-caption-text\">\u201cWhat do you do to rest up between\u00a0naps?\u201d<\/p><\/div>We had a listing appointment yesterday for a house I will list in two years, at the soonest. That sounds silly, but it&#8217;s not: Cautious people over-prepare. If you can&#8217;t accept that, they work with someone who can.<\/p>\n<p>But the great part about meeting that early in the process is that we can help devise the grand strategy, so that we will get the house just the way we need it, when it is finally ours to sell.<\/p>\n<p>Even so, it was funny, because we were being asked about a listing strategy that won&#8217;t exist until we&#8217;re ready to list the house \u2013 in what will surely be a very different market.<\/p>\n<p>I made Cathleen come, because we may be staging again by then. For the past few years I have scheduled staging and cosmetic repairs for the week after I list \u2013 knowing the houses won&#8217;t last that long. Two years from now, we might actually have to market homes to get them sold.<\/p>\n<p>We love the seller, but we are blessed that way: We don&#8217;t represent anyone we don&#8217;t love like family. Every house I see, I want to sell today, because I don&#8217;t like what the market looks like tomorrow. But we killed it yesterday, at the listing appointment two years before the listing appointment, and we will kill it when the house is ours to sell.<\/p>\n<p><strong><em>In other news:<\/em><\/strong><\/p>\n<p><strong>Associated Press:<\/strong> <a href=\"https:\/\/www.kqed.org\/news\/11883318\/bacon-in-california-may-soon-be-more-hard-to-find-as-pig-rules-take-effect\" target=\"_blank\" rel=\"noopener noreferrer\">Bacon in California May Soon Be More Hard to Find as Pig Rules Take Effect.<\/a><\/p>\n<p><strong>Becker News:<\/strong> <a href=\"https:\/\/beckernews.com\/youtube-suspends-sky-news-40625\/?utm_source=BN&#038;utm_medium=PTN\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube Suspends One of Biden\u2019s Biggest Critics in the International Media: \u2018The Fox News of Australia\u2019 Sky News.<\/a><\/p>\n<p><strong>Michael Anton:<\/strong> <a href=\"https:\/\/americanmind.org\/salvo\/david-french-and-the-conservative-case-for-hereditary-bloodguilt\/\" target=\"_blank\" rel=\"noopener noreferrer\">David French and the Conservative Case for Hereditary Bloodguilt: A prominent &#8220;Never Trumper&#8221; argues that the sins of the fathers <em>must<\/em> be visited upon the sons.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat do you do to rest up between\u00a0naps?\u201dWe had a listing appointment yesterday for a house I will list in two years, at the soonest. That sounds silly, but it&#8217;s not: Cautious people over-prepare. If you can&#8217;t accept that, they work with someone who can. But the great part about meeting that early in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,26,6,5],"tags":[],"class_list":{"0":"post-18357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-lending","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":269,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/269\/words-words-words-how-evocative-listing-copy-helps-to-sell-homes\/","url_meta":{"origin":18357,"position":0},"title":"Words, words, words: How evocative listing copy helps to sell homes . . .","author":"Greg Swann","date":"August 31, 2006","format":false,"excerpt":"Mike Price at Mike's Corner is kvetching about clumsy Realtor lingo, and while I'm with him on the main point, I have turf of my own to defend. Sez Mike:I've often wondered what consumers think when they are subjected to the same goofy tag lines and incomplete sentences that seem\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3282,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3282\/casual-friday-caption-this-photo\/","url_meta":{"origin":18357,"position":1},"title":"Casual Friday: Caption this photo","author":"Greg Swann","date":"June 27, 2008","format":false,"excerpt":"My entry: \"Because I happen to like Argyle socks, that's why!\"","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3822,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3822\/caption-this-photo-president-bush-at-the-olympics\/","url_meta":{"origin":18357,"position":2},"title":"Caption this photo: President Bush at the Olympics","author":"Greg Swann","date":"August 9, 2008","format":false,"excerpt":"My entry: \"A gentleman always makes eye-contact.\"","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8385,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8385\/caption-me-this-magnum\/","url_meta":{"origin":18357,"position":3},"title":"Caption Me This Magnum","author":"Brian Brady","date":"May 13, 2009","format":false,"excerpt":"My vote?\u00a0 \"Who let Higgins in to your closet, Thomas? \" Sometimes, you just gotta have a sense of humor.","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3289,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3289\/shout-out-a-toast-to-life-abundant-and-caption-this-photo\/","url_meta":{"origin":18357,"position":4},"title":"Shout out a toast to life abundant &#8212; and caption this photo","author":"Greg Swann","date":"June 28, 2008","format":false,"excerpt":"Sez me: \"Bill Gates stole this facial expression from me and I want it back!\"","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14685,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14685\/caption-obama-before-his-face-freezes-like-that\/","url_meta":{"origin":18357,"position":5},"title":"Caption Obama &#8212; before his face freezes like that.","author":"Greg Swann","date":"June 15, 2011","format":false,"excerpt":"My vote: \"I don't get it. This stunt always used to work with my Gammy.\"","rel":"","context":"In &quot;Big Mother&quot;","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=18357"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18357\/revisions"}],"predecessor-version":[{"id":18358,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18357\/revisions\/18358"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=18357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=18357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=18357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}