{"id":1840,"date":"2007-08-22T22:23:49","date_gmt":"2007-08-23T05:23:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1840"},"modified":"2007-11-23T20:01:55","modified_gmt":"2007-11-24T03:01:55","slug":"flashed-cards-how-direct-marketer-richard-riccelli-turned-his-business-card-into-a-demo-direct-marketing-piece","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1840\/flashed-cards-how-direct-marketer-richard-riccelli-turned-his-business-card-into-a-demo-direct-marketing-piece\/","title":{"rendered":"Flashed cards: How direct marketer Richard Riccelli turned his business card into a demo direct marketing piece"},"content":{"rendered":"

Richard Riccelli is a direct marketing creative genius<\/a>. Where better to express that genius than on his business card?<\/p>\n

Says Richard:<\/p>\n

A website preview and a free offer all on a business card…<\/p>\n

Each card features a common contact front with a different info back that makes a free offer — while visually previewing my website.<\/p><\/blockquote>\n


\nCommon front of the cards.<\/p>\n


\nOne back.<\/p>\n


\nAnd another.<\/p>\n

What better way to sell the product than with small, unobtrusive but very potent demonstrations?<\/p>\n

What about you? Show us your business card and the thinking behind it<\/a>.
\n<\/p>\n

Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Richard Riccelli is a direct marketing creative genius. Where better to express that genius than on his business card? Says Richard: A website preview and a free offer all on a business card… Each card features a common contact front with a different info back that makes a free offer — while visually previewing my […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4785,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4785\/making-the-riccelli-bet-to-take-away-the-fear-of-trying-something-new\/","url_meta":{"origin":1840,"position":0},"title":"Making the Riccelli bet to take away the fear of trying something new","author":"Greg Swann","date":"October 2, 2008","format":false,"excerpt":"Richard Riccelli doesn't write here very much, but, when he does, it's pure gold. I've been writing in BloodhoundBlog about Richard since the blog was young, as have others, and Richard has been writing with us for as long as we've been a group blog. I can't sing his praises\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":171,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/171\/my-friend-richard-riccelli-2\/","url_meta":{"origin":1840,"position":1},"title":"My friend, Richard Riccelli . . .","author":"Greg Swann","date":"August 3, 2006","format":false,"excerpt":"My friend and esteemed colleague Richard Riccelli called tonight to talk about the custom yard signs -- among many hundreds of millions of other things. I've known Richard since the day I found out that my son Cameron was certifiably enwombed -- fifteen and a half years ago (wow!). When\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10912,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10912\/10-creative-business-card-ideas\/","url_meta":{"origin":1840,"position":2},"title":"10 Creative Business Card Ideas","author":"Richard Riccelli","date":"January 20, 2010","format":false,"excerpt":"Not all business cards are created equal. Good ones burn into the brain. Start a relationship. And build your brand. The best ones turn a simple intro and some bare info into lasting commitments and customers for life. Some cards are better than others as this recent article from Inc.\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/01\/before%2Bafter_biz_card-300x169.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":694,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/694\/sometimes-people-have-to-sacrifice-for-the-greater-good\/","url_meta":{"origin":1840,"position":3},"title":"“Sometimes people have to sacrifice for the greater good”","author":"Richard Riccelli","date":"November 27, 2006","format":false,"excerpt":"Coffee talk: Cathleen, perhaps you can lead this discussion. Historic districts: Good for buyers? Sellers? Realtors? This guy?? Discuss amongst yourselves. Technorati Tags: real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":837,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/837\/riccellicom-launches-with-a-chance-for-you-to-win\/","url_meta":{"origin":1840,"position":4},"title":"Riccelli.com launches — with a chance for you to win . . .","author":"Greg Swann","date":"January 2, 2007","format":false,"excerpt":"Erstwhile BloodhoundBlog contributor Richard Riccelli has launched his new web site. Richard's real job is circulation marketing for magazines, and that is the new site's focus. He's looking for help ironing out the wrinkles, though. If you pay him a visit and offer constructive criticism, you might just win a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3031,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3031\/inside-the-liars-loan-how-the-mortgage-industry-nutured-deceit\/","url_meta":{"origin":1840,"position":5},"title":"Inside the Liar’s Loan – How the Mortgage Industry Nutured Deceit","author":"Richard Riccelli","date":"April 28, 2008","format":false,"excerpt":"Well-written piece by Mark Gimein in Slate this morning asks an interesting and important question: In ordinary circumstances, the people and institutions you deal with reinforce social norms. They say it's not OK to lie. But what happens when the structures and institutions break down and start telling you the\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1840"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1840\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}