{"id":18400,"date":"2021-08-18T07:08:52","date_gmt":"2021-08-18T14:08:52","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=18400"},"modified":"2021-08-18T07:08:52","modified_gmt":"2021-08-18T14:08:52","slug":"overnight-news-if-you-can-sell-an-idea-with-a-bumper-sticker-you-can-sell","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18400\/overnight-news-if-you-can-sell-an-idea-with-a-bumper-sticker-you-can-sell\/","title":{"rendered":"Overnight News: If you can sell an idea with a bumper sticker, you can\u00a0sell."},"content":{"rendered":"

\"Ya

\u201cSome dogs just don\u2019t get it: If you lose your toy under the sofa, just move the\u00a0sofa.\u201d<\/p><\/div>We are awash in copy about copy-writing. Do your eyes glaze over? Mine sure do.<\/p>\n

Claude Hopkins wasn’t wrong, but he was writing for people who like to read. Shakespeare was mocking Polonius, but so what? Brevity is your only hope.<\/p>\n

If you can make a cogent argument in a tweet, you’re in command of the material. If you can do it with a meme, so much the better. But the challenge for every persuasive writer is brevity beyond brevity:<\/p>\n

The bumper sticker.<\/p>\n

If you can sell an idea with a bumper sticker, you can sell.<\/p>\n

Seven words is far too many. If people can’t absorb it at a glance \u2013 and remember it forever \u2013 it’s not working. Persuasion is a verb and a noun. Everything more is weighing you down and costing you influence.<\/p>\n

So, accordingly, here is my Buck Phiden bumper sticker:<\/p>\n

\u201cMock evil.\u201d
\n\u2013Buck Phiden<\/p><\/blockquote>\n

I’ll be making more.<\/p>\n

In other news:<\/em><\/strong><\/p>\n

CNBC:<\/strong> Mortgage rates hit their highest level in a month, and weekly demand drops.<\/a><\/p>\n

CNBC:<\/strong> Homebuilder sentiment falls to lowest level in a year as buyers face sticker shock.<\/a><\/p>\n

City Journal:<\/strong> In Los Angeles County, a Democratic sheriff who wants to enforce the law finds himself on the wrong side of his own party.<\/a><\/p>\n

The Federalist:<\/strong> How To See If Critical Race Theory Is In Your Kids\u2019 School\u2014And Fight It.<\/a><\/p>\n

Bob Barr:<\/strong> Afghanistan: an Intelligence Failure Bigger than 9\/11.<\/a><\/p>\n

Christopher Bedford:<\/strong> How To Stop People From Falsely Accusing You Of Racism.<\/a><\/p>\n

American Greatness:<\/strong> The \u2018Thank You for Your Service\u2019 Red Pill: Citizen armies don\u2019t fight endless wars with literally nothing to show for it; professional armies do.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSome dogs just don\u2019t get it: If you lose your toy under the sofa, just move the\u00a0sofa.\u201dWe are awash in copy about copy-writing. Do your eyes glaze over? Mine sure do. Claude Hopkins wasn’t wrong, but he was writing for people who like to read. Shakespeare was mocking Polonius, but so what? Brevity is your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,26,6,5],"tags":[],"class_list":{"0":"post-18400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-lending","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2773,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2773\/announcing-my-obama-rodham-mccain-universal-bumper-sticker\/","url_meta":{"origin":18400,"position":0},"title":"Announcing my Obama Rodham McCain universal bumper sticker","author":"Greg Swann","date":"March 15, 2008","format":false,"excerpt":"I could make Barack Obama jokes all day. Like this: \"Bill Clinton might have been the America's first black president, but Barack Obama is the nation's first black Kennedy.\" From this you should not surmise that I am for John McCain. I find all three of our current maladies to\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7165,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7165\/a-bumper-sticker-for-our-times\/","url_meta":{"origin":18400,"position":1},"title":"A bumper sticker for our times…","author":"Greg Swann","date":"February 26, 2009","format":false,"excerpt":"Get your own.","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14089,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14089\/a-new-bumper-sticker-lend-locally\/","url_meta":{"origin":18400,"position":2},"title":"A new bumper sticker: Lend Locally","author":"Damon Chetson","date":"February 12, 2011","format":false,"excerpt":"So this is a brilliant point from the comments section. Brian Brady says local lending is a possible solution to our present problems. Greg's reproduced it. Now, the problem with secondary mortgage market is that, as currently constituted, it hasn't been a true market for generations. It's a political game\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9188,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9188\/since-when-does-our-great-free-market-country-punish-success\/","url_meta":{"origin":18400,"position":3},"title":"“Since when does our great free-market country punish success?”","author":"Greg Swann","date":"July 15, 2009","format":false,"excerpt":"Attention U.S. Chamber of Commerce President Thomas Donahue: It's the pretty blue one, third rock in from the middle. Here's a bumper sticker I wrote today, with the sentiments expressed in their proper configuration:","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13342,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13342\/wanna-be-a-big-hitter-spend-some-time-on-your-legacy\/","url_meta":{"origin":18400,"position":4},"title":"Wanna Be a Big Hitter? Spend Some Time on Your Legacy\u2026","author":"Sean Purcell","date":"October 5, 2010","format":false,"excerpt":"\"A little song, a little dance, a little seltzer down your pants. A final end, a funeral's toll, a little wisdom for your soul.\" Legacy is a bitch for most of us. What will you be remembered for? Do you know? Are you sure? Me? Heck, right now I'd be\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18413,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18413\/overnight-news-why-everything-woke-turns-to-shit\/","url_meta":{"origin":18400,"position":5},"title":"Overnight News: Why everything woke turns to\u00a0shit.","author":"Greg Swann","date":"August 23, 2021","format":false,"excerpt":"Give it to Trump: \"Everything woke turns to\u00a0shit\" is too long for a bumper sticker, but tee-shirt fortunes are being made today. Here's why the claim is true: The Who: We are born knowing practically nothing and nothing practical. We learn most and best by imprinting on the people we\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=18400"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18400\/revisions"}],"predecessor-version":[{"id":18402,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18400\/revisions\/18402"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=18400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=18400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=18400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}