{"id":1842,"date":"2007-08-23T06:45:50","date_gmt":"2007-08-23T13:45:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1842"},"modified":"2007-08-23T06:46:09","modified_gmt":"2007-08-23T13:46:09","slug":"flash-cards-think-of-me-as-a-warm-and-fuzzy-blanket-for-your-money","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1842\/flash-cards-think-of-me-as-a-warm-and-fuzzy-blanket-for-your-money\/","title":{"rendered":"Flashed cards: “Think of me as a warm and fuzzy blanket — for your money”"},"content":{"rendered":"

Thomas Johnson at ERA Houston<\/a> has a unique take on making his business card memorable:<\/p>\n

This two sided card is printed on a Tyvek envelope like you used to get from the bank to protect the magnetic stripe on your debit card. My thinking is that it could have a shelf life much longer than a normal business card. If the recipient uses my card and puts it in their wallet, I have their money covered.<\/p><\/blockquote>\n

<\/p>\n

<\/p>\n

I’m thinking the card is printed at credit card size, which makes it an odd fit with other cards. This is not a bad thing. The human mind craves order. Give people a bunch of business cards, and they will stack them into a neat little pile. The ones that don’t fit will call attention to themselves — repeatedly, like a popcorn hull trapped between molars. Cards that are slightly too small or have rounded corners will be stacked to the top. Cards that are too large will go to the bottom of the stack. Either way, people will look at the odd men out again and again, trying to make their little stack of cards neater. I don’t know that insinuating yourself into a prospect’s brain as an irritation is the nicest thing to do, but getting in there at all is the first challenge. This is a Black Pearl in the most literally figurative sense…<\/p>\n

Your turn: What makes your business card tick?<\/a><\/p>\n

<\/p>\n

Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Thomas Johnson at ERA Houston has a unique take on making his business card memorable: This two sided card is printed on a Tyvek envelope like you used to get from the bank to protect the magnetic stripe on your debit card. My thinking is that it could have a shelf life much longer than […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":14919,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14919\/say-cheese-its-time-to-play-business-card-monte\/","url_meta":{"origin":1842,"position":0},"title":"Say “Cheese!” It’s time to play Business Card Monte","author":"Teri Lussier","date":"August 12, 2011","format":false,"excerpt":"We've all seen them. The usual suspects on a line-up across a counter in an empty kitchen. Gathering dust on a convenient window sill. Spread out like an abandoned poker game on a dining table. Ah yes, the real estate business cards left behind at showings. Black, white, red, blue,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebrickranch.com\/wp-content\/uploads\/2011\/07\/100_1976-300x122.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1845,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1845\/flashed-cards-transparency-begins-with-the-business-card\/","url_meta":{"origin":1842,"position":1},"title":"Flashed Cards: Transparency begins with the business card","author":"Greg Swann","date":"August 23, 2007","format":false,"excerpt":"Rudy Mayer:It's translucent plastic. It's clean. No photo. It's different than any other card. People always comment on it and remember it. You'll just have to pretend you can see through Rudy's card. I think this is a fun idea. Might be cool to try on a very heavy vellum,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4042,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4042\/ooda-redux-marketing-is-what-you-do-who-you-are\/","url_meta":{"origin":1842,"position":2},"title":"OODA Redux: Marketing is What You Do, & Who You Are.","author":"Chris Johnson","date":"August 22, 2008","format":false,"excerpt":"I talked about OODA for Real Estate before, mostly because it\u2019s more clear to more people that there are no barriers to doing amazing (even splendid) things in or out of Real Estate.\u00a0 Again, OODA is:\u00a0 Observe, Orient, Decide Act (lather, rince repeat).\u00a0\u00a0 A better definition is here,\u00a0\u00a0 A still\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2809,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2809\/whats-the-future-of-residential-real-estate-signage-i-think-its-like-the-recent-history-of-printing-only-much-much-bigger\/","url_meta":{"origin":1842,"position":3},"title":"What’s the future of residential real estate signage? I think it’s like the recent history of digital printing — only much, much bigger","author":"Greg Swann","date":"March 20, 2008","format":false,"excerpt":"\"The Barrys\" on Real Estate Radio USA have a burning yearning to know just what it is that listing Realtors do to earn their commissions. It's a question that plagues me, too. As much as I talk here about on-line marketing, we draw a lot more attention from sellers with\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1840,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1840\/flashed-cards-how-direct-marketer-richard-riccelli-turned-his-business-card-into-a-demo-direct-marketing-piece\/","url_meta":{"origin":1842,"position":4},"title":"Flashed cards: How direct marketer Richard Riccelli turned his business card into a demo direct marketing piece","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"Richard Riccelli is a direct marketing creative genius. Where better to express that genius than on his business card? Says Richard:A website preview and a free offer all on a business card... Each card features a common contact front with a different info back that makes a free offer --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7823,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7823\/10-reasons-big-box-brokers-suck\/","url_meta":{"origin":1842,"position":5},"title":"10 reasons big box brokers suck","author":"Jolenta Averill","date":"April 17, 2009","format":false,"excerpt":"Did I really just say that? Sorry but it's high time to call a spade a spade. I recently decided to cut the apron strings so-to-speak with my old broker and go \"indie\". After paying in about $200K in exchange for about $12K worth of business over a five year\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1842"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1842\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}