{"id":1845,"date":"2007-08-23T12:40:23","date_gmt":"2007-08-23T19:40:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1845"},"modified":"2007-08-23T12:40:23","modified_gmt":"2007-08-23T19:40:23","slug":"flashed-cards-transparency-begins-with-the-business-card","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1845\/flashed-cards-transparency-begins-with-the-business-card\/","title":{"rendered":"Flashed Cards: Transparency begins with the business card"},"content":{"rendered":"

Rudy Mayer:<\/a><\/p>\n

It’s translucent plastic. It’s clean. No photo. It’s different than any other card. People always comment on it and remember it.<\/p><\/blockquote>\n

<\/p>\n

You’ll just have to pretend you can see through Rudy’s card. I think this is a fun idea. Might be cool to try on a very heavy vellum, also. As with size, texture calls attention to itself. We print our cards on a very heavy stock, just because so many Realtor cards are printed on the cheapest lightly-coated card stock. We UV coat front and back. It’s necessary in the Phoenix sun, but it also just feels<\/i> lush. I’ve watched people rub my cards between their fingers. We are monkeys with minds. The quickest path to the mind can be through the monkey.
\n<\/p>\n

Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Rudy Mayer: It’s translucent plastic. It’s clean. No photo. It’s different than any other card. People always comment on it and remember it. You’ll just have to pretend you can see through Rudy’s card. I think this is a fun idea. Might be cool to try on a very heavy vellum, also. As with size, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1865,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1865\/flashed-cards-the-realty-butler-is-served-three-times-over\/","url_meta":{"origin":1845,"position":0},"title":"Flashed cards: The Realty Butler is served three times over","author":"Greg Swann","date":"August 28, 2007","format":false,"excerpt":"More from Richard Riccelli on ideas for Allen Butler's business card:An object lesson in the art of the possible. (Yes, Chuchundra, you are of course right**), since Vettriano\u2019s licensing fees are likely to be a bit dear on a Realtor's business card budget, let's quickly explore what can be accomplished\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":350,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/350\/for-real-estate-promotion-the-business-card-form-factor-is-a-tiny-little-workhorse\/","url_meta":{"origin":1845,"position":1},"title":"For real estate promotion, the business card form factor is a tiny little workhorse . . .","author":"Greg Swann","date":"September 19, 2006","format":false,"excerpt":"Rory Siems at Laguna Niguel Real Estate Blog has a post on using business cards for collateral promotion. I think this is a fantastic idea. In cost-benefit terms, the business card form factor may be the perfect print ad medium. It's pretty lousy for conveying a lot of information, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1831,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1831\/seth-on-business-cards-of-particular-interest-to-realtors-and-lenders\/","url_meta":{"origin":1845,"position":2},"title":"Seth on business cards — of particular interest to Realtors and lenders","author":"Greg Swann","date":"August 21, 2007","format":false,"excerpt":"Seth Godin on business card mistakes:Don't print your own cards. Just because Avery and others make those little perforated sheets of paper doesn't mean you should use them. Don't use big type for the address and contact info. The #1 way we can tell if a business card is cheesy\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1868,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1868\/flashed-cards-look-up-in-the-sky-its-supersalesman\/","url_meta":{"origin":1845,"position":3},"title":"Flashed cards: “Look, up in the sky! It’s SuperSalesman!”","author":"Greg Swann","date":"August 29, 2007","format":false,"excerpt":"Benjamin Bach:I receive more comments on these than any other card I've ever seen. Say what you will, this is the most ambitious card we've seen so far. And do please say it with pictures. Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1842,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1842\/flash-cards-think-of-me-as-a-warm-and-fuzzy-blanket-for-your-money\/","url_meta":{"origin":1845,"position":4},"title":"Flashed cards: “Think of me as a warm and fuzzy blanket — for your money”","author":"Greg Swann","date":"August 23, 2007","format":false,"excerpt":"Thomas Johnson at ERA Houston has a unique take on making his business card memorable:This two sided card is printed on a Tyvek envelope like you used to get from the bank to protect the magnetic stripe on your debit card. My thinking is that it could have a shelf\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1853\/flashed-cards-if-you-want-any-more-salesmanship-than-this-youll-have-to-make-an-appointment\/","url_meta":{"origin":1845,"position":5},"title":"Flashed cards: If you want any more salesmanship than this, you’ll have to make an appointment","author":"Greg Swann","date":"August 25, 2007","format":false,"excerpt":"Michael Wurzer brings us this:I just had my business cards changed a few weeks ago to highlight the FBS Blog on the back\/front. This is a tame rip-off of Hugh MacLeod's blog cards. Publicizing the weblog is sweet, but what Michael is showing us is the businessman's business card --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1845\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}