{"id":1853,"date":"2007-08-25T08:30:35","date_gmt":"2007-08-25T15:30:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1853"},"modified":"2007-08-25T08:30:36","modified_gmt":"2007-08-25T15:30:36","slug":"flashed-cards-if-you-want-any-more-salesmanship-than-this-youll-have-to-make-an-appointment","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1853\/flashed-cards-if-you-want-any-more-salesmanship-than-this-youll-have-to-make-an-appointment\/","title":{"rendered":"Flashed cards: If you want any more salesmanship than this, you’ll have to make an appointment"},"content":{"rendered":"

Michael Wurzer<\/a> brings us this:<\/p>\n

I just had my business cards changed a few weeks ago to highlight the FBS Blog on the back\/front. This is a tame rip-off of Hugh MacLeod’s blog cards<\/a>.<\/p><\/blockquote>\n

<\/p>\n

<\/p>\n

Publicizing the weblog is sweet, but what Michael is showing us is the businessman’s business card — just the facts ma’am. If there is a marketing appeal, it’s in the subtle factors: “Our good taste and organizational ability provide you with tacit assurance that we won’t screw up your work on deadline.” That’s a job every<\/i> business card has to do before it can do any other.<\/p>\n

The question for the house: Can<\/i> a business card do any other job? We spend a lot of time trying to figure out how to make our cards sell for us, passively. Are we just spinning our wheels? Is Michael’s card carrying all the load a little collateral piece can bear?<\/p>\n

Say it in pictures, if you would: Show us your business card<\/a>.
\n<\/p>\n

Technorati Tags: real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Michael Wurzer brings us this: I just had my business cards changed a few weeks ago to highlight the FBS Blog on the back\/front. This is a tame rip-off of Hugh MacLeod’s blog cards. Publicizing the weblog is sweet, but what Michael is showing us is the businessman’s business card — just the facts ma’am. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1833,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1833\/seth-and-teri-on-business-cards\/","url_meta":{"origin":1853,"position":0},"title":"Seth (and Teri) on business cards","author":"Teri Lussier","date":"August 21, 2007","format":false,"excerpt":"Sometimes when I write a post, it is\u00a0done\u00a0in little bits at a time- a few minutes here and a few minutes there.\u00a0Then news or shift happens and oh bloody hell, it changes my post, or horrors-I just trash the whole thing. Take this post for example: It sat in draft\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":350,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/350\/for-real-estate-promotion-the-business-card-form-factor-is-a-tiny-little-workhorse\/","url_meta":{"origin":1853,"position":1},"title":"For real estate promotion, the business card form factor is a tiny little workhorse . . .","author":"Greg Swann","date":"September 19, 2006","format":false,"excerpt":"Rory Siems at Laguna Niguel Real Estate Blog has a post on using business cards for collateral promotion. I think this is a fantastic idea. In cost-benefit terms, the business card form factor may be the perfect print ad medium. It's pretty lousy for conveying a lot of information, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":68,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/68\/in-the-battle-of-the-baseball-cards-the-biggest-shoe-box-wins\/","url_meta":{"origin":1853,"position":2},"title":"In the battle of the baseball cards, the biggest shoe-box wins — but Realtors who master the art of marketing homes will be fine","author":"Greg Swann","date":"June 28, 2008","format":false,"excerpt":"[This post appeared on BloodhoundBlog on June 30, 2006, our second day. I'm reprising it now as a part of our birthday celebration. It's fun for me to see how much of what I talk about here was with us on our very first days. --GSS] \u00a0Cathleen and I live\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1840,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1840\/flashed-cards-how-direct-marketer-richard-riccelli-turned-his-business-card-into-a-demo-direct-marketing-piece\/","url_meta":{"origin":1853,"position":3},"title":"Flashed cards: How direct marketer Richard Riccelli turned his business card into a demo direct marketing piece","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"Richard Riccelli is a direct marketing creative genius. Where better to express that genius than on his business card? Says Richard:A website preview and a free offer all on a business card... Each card features a common contact front with a different info back that makes a free offer --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1845,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1845\/flashed-cards-transparency-begins-with-the-business-card\/","url_meta":{"origin":1853,"position":4},"title":"Flashed Cards: Transparency begins with the business card","author":"Greg Swann","date":"August 23, 2007","format":false,"excerpt":"Rudy Mayer:It's translucent plastic. It's clean. No photo. It's different than any other card. People always comment on it and remember it. You'll just have to pretend you can see through Rudy's card. I think this is a fun idea. Might be cool to try on a very heavy vellum,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14919,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14919\/say-cheese-its-time-to-play-business-card-monte\/","url_meta":{"origin":1853,"position":5},"title":"Say “Cheese!” It’s time to play Business Card Monte","author":"Teri Lussier","date":"August 12, 2011","format":false,"excerpt":"We've all seen them. The usual suspects on a line-up across a counter in an empty kitchen. Gathering dust on a convenient window sill. Spread out like an abandoned poker game on a dining table. Ah yes, the real estate business cards left behind at showings. Black, white, red, blue,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebrickranch.com\/wp-content\/uploads\/2011\/07\/100_1976-300x122.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1853"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1853\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}