![\"Ya](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg\")
\u201cThere is no better way to punctuate a nap than a mid-day registered\u00a0letter.\u201d<\/p><\/div>I’m playing with some new ideas for 2022. We haven’t done anything to campaign for new business since 2010, but I want to move to the supply side, so I’m sliding in that direction. Just lately, on a training podcast with Brian Brady, I mentioned that the way to get around the Realty.bots is Old School: Direct mail.<\/p>\n
Brian and I came together over a shared love for Guerrilla Marketing \u2013 not the books, which are excellent, but the underlying strategic praxis: Achieving maximum marketing impact for the minimum spend.<\/p>\n
I specifically mentioned the USPS’s Every Door Direct Mail<\/a> program: Hit every mailbox in a particular carrier route with a mail piece as big as 8-1\/2 x 11\u201d for around twenty cents a door. You won’t get the investors \u2013 title can get their addresses for you \u2013 but you will get every resident.<\/p>\n There is a lot<\/em> you can do with this: For example, you could leave once side blank and use that to laser print your monthly newsletter to your farm. My pitch is more prosaic: If I list your house, I will manage the rehab to maximum financial benefit. I already do that, of course, but some folks can’t taste the steak until they hear the sizzle.<\/p>\n I can buy the cards I want for around fifteen cents each, and I will do my own copy and design, so my pilot project is to hit around 500 doors a month for twelve months for a total spend of around $2,000. One conversion is worth around $10,000, and two a month is about as hard as I want to work, for now. If it pulls, it can scale until it’s pulling us where we want to go. And if not: Cheap to try something different.<\/p>\n Zillow may have dinosaur-robot egg on its face right now, but it won’t stop coming between you and your clients. To get around the Realty.bots, approach the marketplace in ways they can’t match.<\/p>\n In other news:<\/em><\/strong><\/p>\n Andrea Widburg:<\/strong> The Kyle Rittenhouse trial is a master class <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" \u201cThere is no better way to punctuate a nap than a mid-day registered\u00a0letter.\u201dI’m playing with some new ideas for 2022. We haven’t done anything to campaign for new business since 2010, but I want to move to the supply side, so I’m sliding in that direction. Just lately, on a training podcast with Brian Brady, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,26,6,5],"tags":[],"class_list":{"0":"post-18580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-lending","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":17041,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17041\/how-do-you-beat-the-realty-bots-the-3-key-weapons-of-the-guerrilla-bloodhound-brick-and-mortar-ink-and-paper-and-flesh-and-blood\/","url_meta":{"origin":18580,"position":0},"title":"How do you beat the Realty.bots? The 3 key weapons of the Guerrilla Bloodhound: Brick and mortar, ink and paper \u2013 and flesh and\u00a0blood.","author":"Greg Swann","date":"September 17, 2020","format":false,"excerpt":"I spent an hour on the phone with Brian Brady yesterday, always a tonic for my spirit. We are both of us guerrillas, both counter-marketers, always looking for ways to use the enemy's strengths against him. When we first met, Brian was using the internet to take business away from\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/rock-n-roll-monkey-FTfjMijq-Ws-unsplash-288x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1156,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1156\/databases-fall-short-of-needs-at-realtybots\/","url_meta":{"origin":18580,"position":1},"title":"Databases fall short of needs at realty.bots","author":"Greg Swann","date":"March 16, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Databases fall short of needs at realty.bots Realogy, the giant, publicly traded conglomerate of big-name brokerages, recently announced a deal whereby it will feed all of its listings to realty.bots, Trulia.com and Google Base. That's a mouthful. First, what's a realty.bot?\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":18580,"position":2},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1179\/realtybots-are-for-shopping-but-mls-systems-are-for-searching\/","url_meta":{"origin":18580,"position":3},"title":"Realty.bots are for shopping, but MLS systems are for searching","author":"Greg Swann","date":"March 20, 2007","format":false,"excerpt":"FBS Blog makes the case. I'm still wondering how I might go about shopping for a triplex... Technorati Tags: disintermediation, real estate, real estate marketing","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":961,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/961\/bloodhoundblog-week-in-review\/","url_meta":{"origin":18580,"position":4},"title":"BloodhoundBlog week in review . . .","author":"Greg Swann","date":"January 28, 2007","format":false,"excerpt":"We had quite a week at BloodhoundBlog. If you haven't had a chance to stay abreast of the trail we're running, here's a summary of the week's most significant weblog entries. We added three new contributors this week, starting with real estate investor Michael Cook, who brought us The Right\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":771,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/771\/web-sites-offer-exciting-options\/","url_meta":{"origin":18580,"position":5},"title":"Web sites offer exciting options","author":"Greg Swann","date":"December 15, 2006","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). Sadly, this is news. In other words, this is the first mention of the Zillow.com upgrades in the Republic. Web sites offer exciting options Depending on whom you talk to, the real estate industry is undergoing a revolutionary change - or\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=18580"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18580\/revisions"}],"predecessor-version":[{"id":18581,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18580\/revisions\/18581"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=18580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=18580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=18580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}