{"id":1860,"date":"2007-08-27T06:24:59","date_gmt":"2007-08-27T13:24:59","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1860"},"modified":"2007-08-27T06:25:01","modified_gmt":"2007-08-27T13:25:01","slug":"the-scarcity-shortage-seth-godin-on-the-age-of-abundance","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1860\/the-scarcity-shortage-seth-godin-on-the-age-of-abundance\/","title":{"rendered":"The scarcity shortage: Seth Godin on the Age of Abundance"},"content":{"rendered":"

I’ve written before about the practical consequences of the Age of Abundance<\/a>. Here’s Seth Godin on the same subject:<\/a><\/p>\n

So how do you deal with the shortage of scarcity?<\/p>\n

Well, the worst strategy is whining–about copyright laws and fair trade and how hard you’ve worked to get to where you are. Whining is rarely a successful response to anything. Instead, start by acknowledging that most of the profit from your business is going to disappear soon. Unless you have a significant cost advantage (like Amazon’s or Wal-Mart’s), someone with nothing to lose is going to be able to offer a similar product for less money.<\/p>\n

So what’s scarce now? Respect. Honesty. Good judgment. Long-term relationships that lead to trust. None of these things guarantee loyalty in the face of cut-rate competition, though. So to that list I’ll add this: an insanely low-cost structure based on outsourcing everything except your company’s insight into what your customers really want to buy. If the work is boring, let someone else do it, faster and cheaper than you ever could. If your products are boring, kill them before your competition does.<\/p>\n

Ultimately, what’s scarce is that kind of courage–which is exactly what you can bring to the market.<\/p><\/blockquote>\n

Read the whole thing<\/a>. And this was written four years ago<\/i>… If you’re not moving up in incredibly irreplaceable value, you’re moving down in infinitely fungible price.
\n<\/p>\n

Technorati Tags: disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve written before about the practical consequences of the Age of Abundance. Here’s Seth Godin on the same subject: So how do you deal with the shortage of scarcity? Well, the worst strategy is whining–about copyright laws and fair trade and how hard you’ve worked to get to where you are. Whining is rarely a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-1860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1468,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1468\/seth-godin-in-phoenix-is-it-a-dip-or-a-dead-end\/","url_meta":{"origin":1860,"position":0},"title":"Seth Godin in Phoenix: Is it a dip or a dead end?","author":"Greg Swann","date":"May 24, 2007","format":false,"excerpt":"About 350 people came out this morning to see Seth Godin discussing his new book, The Dip, at the Tempe Improv in suburban Phoenix. Jay Thompson promises to have coverage of the talk. For my own part, I was amazed that, other than Jay, we saw no one else we\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1294\/want-to-see-seth-godin-in-phoenix-assert-yourself\/","url_meta":{"origin":1860,"position":1},"title":"Want to see Seth Godin in Phoenix? Assert yourself . . .","author":"Greg Swann","date":"April 12, 2007","format":false,"excerpt":"Tom Royce of The Real Estate Bloggers pointed me to The Dip, Seth Godin's forthcoming book about the barriers that arise between the euphoria of a great idea and its realization -- and why it's sometimes wise to quit when you're behind. Here's the part that is of immediate, local\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1322,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1322\/seth-godins-promotional-tour-for-the-dip-to-include-phoenix\/","url_meta":{"origin":1860,"position":2},"title":"Seth Godin’s promotional tour for The Dip to include Phoenix","author":"Greg Swann","date":"April 19, 2007","format":false,"excerpt":"Seth Godin definitely is coming to Phoenix. I had email about it yesterday:Thanks for signing the pledge and telling your friends. Seth Godin saw how quickly this grew and called me to confirm he's coming to Phoenix. [....] More details to come in the next few days regarding the date,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2635,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2635\/seth-godin-to-realtors-get-great-or-get-out-of-the-game\/","url_meta":{"origin":1860,"position":3},"title":"Seth Godin to Realtors: Get great or get out of the game","author":"Greg Swann","date":"February 21, 2008","format":false,"excerpt":"Excellent advice, start to finish. He's not a Realtor, but he's actually sold things other than jawbone in his life. Technorati Tags: blogging, disintermediation, real estate, real estate marketing, real estate training, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1361,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1361\/seth-godin-book-tour-dates-announced-philadelphia-chicago-new-york-santa-clara-ann-arbor-and-phoenix\/","url_meta":{"origin":1860,"position":4},"title":"Seth Godin book-tour dates announced: Philadelphia, Chicago, New York, Santa Clara, Ann Arbor and Phoenix","author":"Greg Swann","date":"April 27, 2007","format":false,"excerpt":"The big picture. The tour. The Phoenix event. Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2394,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2394\/what-tricks-pay-off-in-the-searchable-universe-seth-godin-argues-the-best-way-is-the-long-way\/","url_meta":{"origin":1860,"position":5},"title":"What tricks pay off in the searchable universe? Seth Godin argues, “The best way is the long way”","author":"Greg Swann","date":"December 19, 2007","format":false,"excerpt":"Seth Godin has a new ebook, yours for free. What's the catch? Getting the value out of it is going to take work.There's an enormous amount of superstition about what makes some pages rank high while others languish. When you look at the actual figures, though, much of that fades\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1860\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}