{"id":1866,"date":"2007-08-28T14:36:34","date_gmt":"2007-08-28T21:36:34","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1866"},"modified":"2007-08-28T14:36:34","modified_gmt":"2007-08-28T21:36:34","slug":"active-rain-unleashes-impression-advertising","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1866\/active-rain-unleashes-impression-advertising\/","title":{"rendered":"Active Rain Unleashes Impression Advertising"},"content":{"rendered":"

If they’re ain’t no margin, there ain’t no mission. Active Rain has released it’s revenue model to the network of 43,000 members<\/a>. My only question is, “What took you so long?”<\/p>\n

In the interest of fairness, Jon Washburn, Caleb Mardini, & Matt Heaton are tech-guys. They always felt that if they build it, the money will come. And build it they did. In the course of 13 months, Active Rain has grown to over 43,000 registered members and has established a community blogging platform that is unparalleled in the RE.net.<\/p>\n

The idealistic approach of MyHouseKey.org<\/a> was a great one but it failed because of a lack of participation. No points? No interest.
\nGather.com<\/a> is another approach to communal blogs outside of the RE.net. Gather also uses the point system and offers rewards of free Borders’ gift cards for serial contributors. It seems to attract a sort of pseudo-intellectual Myspace user and doesn’t get the communal participation Active Rain does.<\/p>\n

The boys of Active Rain have done a great job of balancing the fragile egos often associated with top-producing Realtors and loan originators. They’ve established community guidelines and let the members pretty much police themselves. Their Localism.com portal is an interface with consumers. They won the coveted Inman Innovation Award in San Francisco. earlier this month; it couldn’t have happened to a nicer group of guys.<\/p>\n

The climb to revenue wasn’t an easy one. Rumors abounded of lead poaching, black hat SEO, and other conjecture about the unbeleiveable and meteoric rise in the RE.net; none of it was true. Strategic alliances, partnerships, news sharing with mainstream media, and rumors of a buyout were all bandied about as the boys toiled away. They kept their focus and rolled with the punches.<\/p>\n

Now, they want to get paid. Bravo!<\/strong> The success of the Active Rain Real Estate Network comes from the collaboration among its members. Members refer business back and forth, share marketing ideas, and help change the way we do business with the consumer. It is, without Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If they’re ain’t no margin, there ain’t no mission. Active Rain has released it’s revenue model to the network of 43,000 members. My only question is, “What took you so long?” In the interest of fairness, Jon Washburn, Caleb Mardini, & Matt Heaton are tech-guys. They always felt that if they build it, the money […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19],"tags":[],"class_list":{"0":"post-1866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":846,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/846\/give-my-umbrella-to-the-rain-dogs-the-bloodhoundblog-interview-with-rain-city-guide\/","url_meta":{"origin":1866,"position":0},"title":"Give my umbrella to the Rain Dogs: The BloodhoundBlog interview with Rain City Guide . . .","author":"Greg Swann","date":"January 3, 2007","format":false,"excerpt":"Beat out the Dustman with the Rain Dogs for I am a Rain Dog, too. A snippet:Q: What are some of your favorite blogs (real estate or otherwise)? A:Greg Swann: Totally unfair question: I have over 160 weblogs in my feed reader. From the RE.net, you can bet we like\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1883,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1883\/the-peoples-choice-award-voting-is-open-vote-for-your-choice-of-the-best-renet-posts-this-week\/","url_meta":{"origin":1866,"position":1},"title":"The People’s Choice Award voting is open: Vote for your choice of the best RE.net posts this week","author":"Greg Swann","date":"September 2, 2007","format":false,"excerpt":"The voting for this week's People's Choice Award is open. The short list is not short -- 24 entries -- but it's rich in quality writing. Voting will run until Monday at 12 noon PDT\/MST. The ballot form will permit you to read every article, but here are the links\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":1866,"position":2},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5350,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5350\/introducing-renets-hottest-bloggers-contest\/","url_meta":{"origin":1866,"position":3},"title":"Introducing RE.net’s Hottest Bloggers Contest","author":"Thomas Hall","date":"October 31, 2008","format":false,"excerpt":"In an effort to increase subscriptions and ad revenue, I have devised an ingenious new contest to identify the hottest bloggers on the real estate net. If there is one thing we can learn from People Magazine and the Republican Party - substance is secondary - most important: there is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12630,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12630\/active-rain-says-tanstaafl-to-founding-members-uproar\/","url_meta":{"origin":1866,"position":4},"title":"Active Rain Says TANSTAAFL To Founding Members’ Uproar","author":"Brian Brady","date":"July 9, 2010","format":false,"excerpt":"The Active Rain Real Estate Network is charging a fee.\u00a0 I'm not surprised.\u00a0 The network has been trying to find ways to monetize its business since inception.\u00a0 It tried a referral network and advertising and now it's faced with the hard decision of pay-for-play. Lani, at Agent Genius reported that\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1178,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1178\/more-of-the-same-war-from-a-different-combatant\/","url_meta":{"origin":1866,"position":5},"title":"More of the same war from a different combatant","author":"Greg Swann","date":"March 20, 2007","format":false,"excerpt":"In vino veritas. These RE.net sites were sideswiped:Sellsius (twice) The Real Estate Tomato (twice) NELA live BloodhoundBlog (twice) The Future of Real Estate Marketing Mike's Corner Rain City Guide REMBEX Inman News Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1866"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1866\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}