{"id":18699,"date":"2022-04-27T10:02:57","date_gmt":"2022-04-27T17:02:57","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=18699"},"modified":"2022-04-27T10:05:31","modified_gmt":"2022-04-27T17:05:31","slug":"need-more-listings-check-your-inbox","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18699\/need-more-listings-check-your-inbox\/","title":{"rendered":"Need More Listings? Check Your Inbox"},"content":{"rendered":"
If you know me, you know that I am a fan of the\u00a0Millionaire Real Estate Agent<\/a>\u00a0book by Gary Keller. His high touch marketing, to people you know, is a proven way to generate seller leads. Why aren’t more people deploying the\u00a036-touch strategy<\/a>\u00a0then?<\/div>\n
<\/div>\n
.<\/div>\n
Three reasons why Realtors aren’t doing this are:<\/div>\n
<\/div>\n
1- it’s hard<\/div>\n
2- it’s onerous<\/div>\n
3- call reluctance<\/div>\n
<\/div>\n
.<\/div>\n
Let’s face it– you probably don’t have a formal “database” which you nourish and grow and it’s probably because of one or two of those three reasons. This is what I did:<\/div>\n
<\/div>\n
.<\/div>\n
I set up a Homebot account for my past clients and encouraged my Realtor partners to set up one for their database (Realtors need to be sponsored by a lender so ask me how you can do this). Mega San Diego\/Phoenix real estate agent John Gluch shows you how he uses Homebot in this\u00a06-minute video<\/a>.<\/div>\n
<\/div>\n
.<\/div>\n
Then…do two things:<\/div>\n
<\/div>\n
1- call 5 homeowners daily who aren’t in your Homebot database and get them entered<\/div>\n
2- call everyone who opens the sticky Homebot monthly emails and ask them for a referral.<\/div>\n
<\/div>\n
.<\/div>\n
If you do this, you will have close to 1000 homeowners in your database and will have asked for some 500 referrals in the next year.<\/div>\n
<\/div>\n
.<\/div>\n
It’s simple but not easy. If you want to make the “simple” easier, send me a message and I will get you a demonstration of Homebot, scripts for the calls, and sponsor you.<\/div>\n","protected":false},"excerpt":{"rendered":"

If you know me, you know that I am a fan of the\u00a0Millionaire Real Estate Agent\u00a0book by Gary Keller. His high touch marketing, to people you know, is a proven way to generate seller leads. Why aren’t more people deploying the\u00a036-touch strategy\u00a0then? . Three reasons why Realtors aren’t doing this are: 1- it’s hard 2- […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-18699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8186,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8186\/marketing-the-geek-marketing-content-to-incipient-geeks\/","url_meta":{"origin":18699,"position":0},"title":"Marketing the Geek Marketing content to incipient geeks","author":"Greg Swann","date":"April 30, 2009","format":false,"excerpt":"As promised to the Unchainees, here are links to the stuff I talked about in my presentations: First, Here's the main Geek Marketing presentation page. If you want to follow along from home, feel free to pursue the links. Second, Here is Cheryl Johnson's engenu help page. Third, for the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2838,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2838\/black-pearl-marketing-minute-using-the-synergy-of-the-internet-and-low-cost-printed-promotions-to-sell-your-product-build-your-brand-and-give-you-an-affordable-testable-marketing-strategy\/","url_meta":{"origin":18699,"position":1},"title":"Black Pearl Marketing Minute: Using the synergy of the internet and low-cost printed promotions to sell your product, build your brand and give you an affordable — testable — marketing strategy","author":"Greg Swann","date":"March 27, 2008","format":false,"excerpt":"Linked below is the first of a series of Black Pearl Marketing Minute podcasts that Brian Brady and I will be putting together. We want to take marketing ideas that we have discussed on BloodhoundBlog and flesh them out to real-life strategies while connecting them to other synergistic tactics. In\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12248\/video-killed-the-real-estate-star\/","url_meta":{"origin":18699,"position":2},"title":"Video Killed the Real Estate Star…","author":"Sean Purcell","date":"June 14, 2010","format":false,"excerpt":"I love\u00a0marketing.\u00a0 I love the opportunity presented by a brand new marketing campaign to be creative and stand out\u00a0from the day-to-day noise of everyone else.\u00a0\u00a0Unfortunately, most agents don't share my zeal for marketing.\u00a0 At least, I assume they don't; how else to explain the mind-numbing dreck I see every day.\u00a0\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1193,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1193\/peering-into-the-future-of-the-future-of-real-estate-marketing\/","url_meta":{"origin":18699,"position":3},"title":"Peering into the future of The Future of Real Estate Marketing","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"What's the future of The Future of Real Estate Marketing? Last Friday, Joel Burslem announced that he is taking a job as a marketing wizard for Inman News:I\u2019m happy to announce I will be joining the nice folks over at Inman News, as of March 26. I will be joining\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9711,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9711\/how-about-anti-social-media-marketing\/","url_meta":{"origin":18699,"position":4},"title":"How about anti-social media marketing?","author":"Greg Swann","date":"September 9, 2009","format":false,"excerpt":"Responding to Brian Brady's BloodhoundBlog post about the profits and pitfalls of social media marketing, here -- surprise! -- is my contrarian take on the subject.","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3045,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3045\/louis-cammarosano-to-speak-at-the-bloodhoundblog-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":18699,"position":5},"title":"Louis Cammarosano to Speak at The BloodhoundBlog Social Media Marketing Conference brought to you by Zillow.com","author":"Brian Brady","date":"May 1, 2008","format":false,"excerpt":"What do you do with a guy who chooses to fight the lions in THEIR den? You invite him to speak at the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by Zillow. That's what we did and I think you'll be pleased. Louis Cammarosano, General Manager for Home\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"louis cammarosano","src":"https:\/\/i0.wp.com\/images.homegain.com\/i\/photo\/louis_cammarosano105x139.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=18699"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18699\/revisions"}],"predecessor-version":[{"id":18703,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/18699\/revisions\/18703"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=18699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=18699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=18699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}