{"id":1872,"date":"2007-08-31T07:48:23","date_gmt":"2007-08-31T14:48:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1872"},"modified":"2007-08-31T07:48:23","modified_gmt":"2007-08-31T14:48:23","slug":"what-can-sellers-do-differently-to-get-their-houses-sold","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1872\/what-can-sellers-do-differently-to-get-their-houses-sold\/","title":{"rendered":"What can sellers do differently to get their houses sold?"},"content":{"rendered":"

This is me in the Arizona Republic<\/i> (permanent link<\/a>):<\/p>\n

 
What can sellers do differently to get their houses sold?<\/b><\/p>\n

There are three houses for sale on my street. All three are comps to each other — around 2,000 square feet, three bedrooms, two baths. They’re priced within a thousand dollars of each other.<\/p>\n

House number one is in excellent shape, a turn-key value. It isn’t selling. House number two is in decent shape, but it has a western exposure. It isn’t selling. House number three has been owned as a rental for years, a fact that is completely obvious at a glance. The lawn goes for weeks at a time without being mowed. Amazingly enough, this house isn’t selling either.<\/p>\n

Clearly, even the best of the three is overpriced for this market. How can we tell? Because it isn’t selling, even though it’s the pick of the litter.<\/p>\n

What does that say about house number two? And what conclusion might the seller of dowdy, run-down house number three draw, if he were of a mind to draw conclusions?<\/p>\n

Here’s a better question: What might the seller of house number three do differently, if he actually wants his house sold?<\/p>\n

It’s satisfying, I suppose, to blame “the market.” Too many sellers. Too few buyers. The lenders are in turmoil. What can you do?<\/p>\n

My answer: Whatever it takes.<\/p>\n

Homes are being sold every day. There are fewer buyers than there were a year ago, a lot fewer than two years ago. But even though too many homes are on the market, some of them are selling.<\/p>\n

Which ones? Those homes that offer the greatest perceived value to buyers.<\/p>\n

And where is that value perceived? In the quality of the home or in a bargain price.<\/p>\n

The seller of house number three can beat “the market” in one of two ways. He can refurbish the home to the quality of house number one, then undercut it on price by five or ten percent. Or he can leave the house the way it is — and cut the price by twenty percent.<\/p>\n

Either way, “the market” is ready to make deals. All motivated sellers have to do Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is me in the Arizona Republic (permanent link):  What can sellers do differently to get their houses sold? There are three houses for sale on my street. All three are comps to each other — around 2,000 square feet, three bedrooms, two baths. They’re priced within a thousand dollars of each other. House number […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-1872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1519,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1519\/new-york-times-works-hard-to-put-the-fizz-in-fsbos\/","url_meta":{"origin":1872,"position":0},"title":"New York Times works hard to put the fizz in FSBOs . . .","author":"Greg Swann","date":"June 8, 2007","format":false,"excerpt":"My own personal experience with For-Sale-By-Owner sellers is pretty limited. I've never farmed them for listings, so I know nothing of that part of their lives. I've called a bunch of them to try to show their homes, but only once have I successfully gotten into one with my buyers.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":380,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/380\/blog-post-3-price-your-home-right-itll-sell\/","url_meta":{"origin":1872,"position":1},"title":"Blogoff Post #3: Price your home right, it’ll sell . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column:Why do so many home sellers fail to get top dollar for their houses? Often the cause is that the homes were priced too high to begin with. Sellers grab for more money but end up with less. But wait . . . doesn't\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":80,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/80\/the-peaks-and-valleys-of-my-first-year-as-a-full-time-realtor\/","url_meta":{"origin":1872,"position":2},"title":"The peaks and valleys of my first year as a full-time Realtor…","author":"Cathleen Collins","date":"July 11, 2006","format":false,"excerpt":"Want to know when the real estate market will get back to normal? I have a crystal ball. Well, a really good spreadsheet analysis, anyway... I've been a real estate licensee for three years, but I've been a full-time Realtor for only a little over a year. This means that\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1023,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1023\/sellers-ready-for-cherry-picking-time\/","url_meta":{"origin":1872,"position":3},"title":"Sellers: Ready for cherry-picking time?","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). \u00a0Sellers: Ready for cherry-picking time? We can't grow cherry trees in the desert, but it's cherry-picking time in the Phoenix real estate market. Why? Because even though the buyers seem to be coming out in normal numbers, there is still a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1582,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1582\/utterly-brilliant-just-sold-postcards-on-zillowcom\/","url_meta":{"origin":1872,"position":4},"title":"Utterly brilliant: “Just Sold” ‘postcards’ on Zillow.com","author":"Greg Swann","date":"June 25, 2007","format":false,"excerpt":"Zillow blog. Advertise yourself as a lister in the neighborhoods you farm in a venue we know is strongly appealing to sellers. This is so smart it makes my brain ache... Later: Adopted. Whole-heartedly and with alacrity. I need for you to be shopping for what I'm selling, or else\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3190\/are-you-a-professional-practitioner-or-just-an-order-taking-lackey-how-to-list-a-home-for-sale-like-you-own-the-damn-place\/","url_meta":{"origin":1872,"position":5},"title":"Are you a professional practitioner or just an order-taking lackey? How to list a home for sale like you own the damn place","author":"Greg Swann","date":"May 30, 2008","format":false,"excerpt":"I've written a ton about how we list homes for sale (and not just in that post; surfing the archives repays effort). At Unchained I illustrated some of our ideas, and you can catch this show on the DVDs if you missed it live. 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