{"id":1911,"date":"2007-09-11T11:25:01","date_gmt":"2007-09-11T18:25:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1911"},"modified":"2007-09-10T23:06:42","modified_gmt":"2007-09-11T06:06:42","slug":"how-to-be-a-successful-originator-for-about-25000","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1911\/how-to-be-a-successful-originator-for-about-25000\/","title":{"rendered":"How to be a Successful Originator For About $25,000"},"content":{"rendered":"

Blogging for business is NOT the most efficient use of your time. Your time is better spent mining your database. This is a topic near and dear to my heart; my database is a mess. Had I properly maintained it these past 7-8 years, I’d probably be retired today. If I employed the 33-touch system, suggested by Gary Keller<\/a>,\u00a0 I’d not be hunting for the next batch of loans. I certainly wouldn’t be, as one online marketing vendor called my strategy, “puking all over the internet<\/a>” , sifting through inquiries, to find serious borrowers.<\/p>\n

That is not to say that blogging doesn’t have it’s place; it does. As Greg suggests, it is an excellent way to connect “viscerally” with your database<\/a>. Creating a cozy community may be the focus of my online marketing efforts once I practice the “Law of the Broom<\/a>” and clean house. This is not a reversal of my claim that keyword-rich text gets search engine results; it most certainly does. Blogging for your customers, employing a few basic keyword search terms, can attract more like-minded people which makes your business proposition more efficient (READ: I want more people that are just like my best clients<\/em>). By playing to your strengths, you can hit more balls out of the park because you’ll start seeing the same kind of pitches.<\/p>\n

Enter someone like Ray Cobel. Ray runs an outfit called Cobel Target Marketing<\/a>. I met him on Active Rain<\/a> and realized that he knows a helluva lot about mining databases. Ray has agreed to let me interview him for a podcast, to be hosted here on Bloodhound Blog<\/strong>. I’m still working on my questions so you can e-mail me if you have one for him.<\/p>\n

I have some advantages as I start to apply the Law of the Broom<\/em>. I’ve been in business for some twenty years, thirteen as a loan originator. I have a lot of people’s name in the computer, on business cards, or on cocktail napkins from Durant’s<\/a> or the Poseidon<\/a>. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Blogging for business is NOT the most efficient use of your time. Your time is better spent mining your database. This is a topic near and dear to my heart; my database is a mess. Had I properly maintained it these past 7-8 years, I’d probably be retired today. If I employed the 33-touch system, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,16],"tags":[],"class_list":{"0":"post-1911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-weblogging-101","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1206,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1206\/were-on-the-move-if-you-add-a-comment-tonight-it-will-probably-be-lost\/","url_meta":{"origin":1911,"position":0},"title":"We’re on the move: If you add a comment tonight, it will probably be lost","author":"Greg Swann","date":"March 24, 2007","format":false,"excerpt":"I have what I need to start moving BloodhoundBlog. Once I've posted this message, I will be backing up our MySQL database to get it ready to move. The weblog may continue to seem to work for the next few hours, but any changes made to the database -- any\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1581,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1581\/building-an-audience-using-blogging-social-networks-email-newsletters-and-viral-marketing-instead-of-seo\/","url_meta":{"origin":1911,"position":1},"title":"Building an audience: Using blogging, social networks, email newsletters and viral marketing instead of SEO","author":"Brian Brady","date":"June 25, 2007","format":false,"excerpt":"\"Brian Brady is that mortgage guy in the suspenders on the internet.\" Good or bad, that's my brand on the internet. That goofy picture was taken at the Kodak Theatre in Hollywood on a free Kodak machine. I emailed myself the picture and have been using it for the past\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":830,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/830\/real-estate-resolutions-cough-less-earn-more\/","url_meta":{"origin":1911,"position":2},"title":"Real estate resolutions: Cough less, earn more . . .","author":"Greg Swann","date":"January 1, 2007","format":false,"excerpt":"When I get sick, I get really sick. I've had full-blown pneumonia twice in recent years. I have always been able to blast through illness, but, sometime after my arms got too short to read without glasses, that privilege was revoked. In consequence, when I get a respiratory infection now,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":384,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/384\/blogoff-post-7-weblog-review-in-the-trenches\/","url_meta":{"origin":1911,"position":3},"title":"Blogoff Post #7: Weblog Review: In the Trenches . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Kevin Boer's In the Trenches weblog is a serious place -- notwithstanding Kevin's creation of a predictive betting market for the Sellsius\u00b0 101 Blogoff. Kevin believes in math, and it shows. His weblog is awash in charts and data, and he doesn't hesitate to create his own metrics where none\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1262,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1262\/andy-sernovitz-has-signed-on-to-speak-at-sobcon07\/","url_meta":{"origin":1911,"position":4},"title":"Andy Sernovitz Has Signed On To Speak at SOBCon07!","author":"Jeff Brown","date":"April 4, 2007","format":false,"excerpt":"This blogger conference was already going to be one of the killer opportunities of the year, but adding Andy Sernovitz seals the deal. His landmark book, Word of Mouth Marketing: How Smart Companies Get People Talking, a nuts and bolts guide so effective, Seth Godin and Guy Kawasaki wrote the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2568,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2568\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-18\/","url_meta":{"origin":1911,"position":5},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"February 4, 2008","format":false,"excerpt":"Sorry to be late. I've worked with dozens of Macs, mine and other people's, since 1985, and Iridium is the first one I've ever had fail to start up. I cleaned my desk today -- idle hands -- and fired up 96 Tears, a ten-year-old G3, for the first time\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1911"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1911\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}