{"id":1913,"date":"2007-09-11T00:43:26","date_gmt":"2007-09-11T07:43:26","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1913"},"modified":"2007-09-11T00:45:09","modified_gmt":"2007-09-11T07:45:09","slug":"are-people-who-dont-understand-the-dip-complete-morons","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1913\/are-people-who-dont-understand-the-dip-complete-morons\/","title":{"rendered":"Are People Who Don’t Understand “The Dip” Complete Morons?"},"content":{"rendered":"

Matt Kinsey and Ken Wheaton are educated idiots. Here are the book reviews<\/a> they wrote for “The Dip” by Seth Godin. I sent that link with those reviews to Greg Swann just as the book was being released. I suppose you could say I was trying to help him not waste his time going to hear Seth speak. Seth Godin came to Phoenix and I didn’t go to see him. That was pretty stupid of me to allow myself to be influenced by those two reviews. Even though I had loved his earlier book, Purple Cow<\/a>, I bought into their reviews.\"idiot<\/p>\n

A couple of weeks ago my friend, Dean Selvey<\/a> called me telling me he had a book he wanted me to read. He drove over to my office to give it to me. It was The Dip. I was leaving the next day to fly to San Jose to give a seminar for Starpower and took it with me to read on the plane. DAMN! What a simple and wonderful viewpoint Seth communicates in this easy to read, easy to understand book.<\/p>\n

Get ALL the way in or get ALL the way out. Do it or don’t do it. Be the best or skip it. These concepts are apparently so advanced that some reviewers just can’t grasp them at all. They need a checklist (maybe for them Seth could write a manual on how to chew soft bread?), for sure they aren’t going to look <\/em>directly at anything.<\/p>\n

Today, Dean and I had lunch. It was very good. It was his turn to buy, so I really enjoyed it. Thanks for lunch and for the book. \ud83d\ude42
\n___<\/p>\n

On a completely different note, here is a very nice write up <\/a>on setting up a real estate sales assembly line from the legendary Ralph Roberts. Ralph was one of the original Superstar agents – he was one of the guys who did it back when there was no one to copy – he was a trail blazer. He understood The Dip.<\/p>\n","protected":false},"excerpt":{"rendered":"

Matt Kinsey and Ken Wheaton are educated idiots. Here are the book reviews they wrote for “The Dip” by Seth Godin. I sent that link with those reviews to Greg Swann just as the book was being released. I suppose you could say I was trying to help him not waste his time going to […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,10],"tags":[],"class_list":{"0":"post-1913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1468,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1468\/seth-godin-in-phoenix-is-it-a-dip-or-a-dead-end\/","url_meta":{"origin":1913,"position":0},"title":"Seth Godin in Phoenix: Is it a dip or a dead end?","author":"Greg Swann","date":"May 24, 2007","format":false,"excerpt":"About 350 people came out this morning to see Seth Godin discussing his new book, The Dip, at the Tempe Improv in suburban Phoenix. Jay Thompson promises to have coverage of the talk. For my own part, I was amazed that, other than Jay, we saw no one else we\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1322,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1322\/seth-godins-promotional-tour-for-the-dip-to-include-phoenix\/","url_meta":{"origin":1913,"position":1},"title":"Seth Godin’s promotional tour for The Dip to include Phoenix","author":"Greg Swann","date":"April 19, 2007","format":false,"excerpt":"Seth Godin definitely is coming to Phoenix. I had email about it yesterday:Thanks for signing the pledge and telling your friends. Seth Godin saw how quickly this grew and called me to confirm he's coming to Phoenix. [....] More details to come in the next few days regarding the date,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1294\/want-to-see-seth-godin-in-phoenix-assert-yourself\/","url_meta":{"origin":1913,"position":2},"title":"Want to see Seth Godin in Phoenix? Assert yourself . . .","author":"Greg Swann","date":"April 12, 2007","format":false,"excerpt":"Tom Royce of The Real Estate Bloggers pointed me to The Dip, Seth Godin's forthcoming book about the barriers that arise between the euphoria of a great idea and its realization -- and why it's sometimes wise to quit when you're behind. Here's the part that is of immediate, local\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2635,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2635\/seth-godin-to-realtors-get-great-or-get-out-of-the-game\/","url_meta":{"origin":1913,"position":3},"title":"Seth Godin to Realtors: Get great or get out of the game","author":"Greg Swann","date":"February 21, 2008","format":false,"excerpt":"Excellent advice, start to finish. He's not a Realtor, but he's actually sold things other than jawbone in his life. Technorati Tags: blogging, disintermediation, real estate, real estate marketing, real estate training, technology","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1361,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1361\/seth-godin-book-tour-dates-announced-philadelphia-chicago-new-york-santa-clara-ann-arbor-and-phoenix\/","url_meta":{"origin":1913,"position":4},"title":"Seth Godin book-tour dates announced: Philadelphia, Chicago, New York, Santa Clara, Ann Arbor and Phoenix","author":"Greg Swann","date":"April 27, 2007","format":false,"excerpt":"The big picture. The tour. The Phoenix event. Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2394,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2394\/what-tricks-pay-off-in-the-searchable-universe-seth-godin-argues-the-best-way-is-the-long-way\/","url_meta":{"origin":1913,"position":5},"title":"What tricks pay off in the searchable universe? Seth Godin argues, “The best way is the long way”","author":"Greg Swann","date":"December 19, 2007","format":false,"excerpt":"Seth Godin has a new ebook, yours for free. What's the catch? Getting the value out of it is going to take work.There's an enormous amount of superstition about what makes some pages rank high while others languish. When you look at the actual figures, though, much of that fades\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1913"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1913\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}