{"id":1921,"date":"2007-09-12T08:33:27","date_gmt":"2007-09-12T15:33:27","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1921"},"modified":"2007-09-17T12:46:14","modified_gmt":"2007-09-17T19:46:14","slug":"dogs-playing-poker-what-do-you-do-with-great-property-photos","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1921\/dogs-playing-poker-what-do-you-do-with-great-property-photos\/","title":{"rendered":"Dogs Playing Poker – What do you do with great property photos?"},"content":{"rendered":"

Greg had asked me to follow up on some particulars of the twilight photos we\u00a0recently commissioned for one of our seller’s homes<\/a> and, specifically, how these shots translated into our brochures. Here goes.<\/p>\n

\"dogsplayingpoker.jpg\"<\/p>\n

As a foreword, I just love this whole conversation because it debunks the argument that all agents hold the tools in their marketing box as safely guarded secrets lest “the competition” figure it out. This is transparency at its best. The reality is, and my position has always been, that nothing I do is secret. If other agents don’t know what Steve and I are doing for our clients today, then they will tomorrow. None of us has a copyright on good ideas; we only own them to the extent that others are unwilling to invest the time and money to see our efforts and raise us one.<\/p>\n

Many agents, of course, and many of them in my market will “borrow” my ideas over time, which will inspire me to do better yet,\u00a0 keeping our little poker game going. In the end, everyone wins.<\/p>\n

<\/a>First, it took me awhile to admit that, while my better-than-most camera with wide-angle capability is pretty nifty, and while I consider myself having\u00a0a keen\u00a0eye for the shot, having produced about 4 gazillion flyers and brochures over the years, the professionals can do it better. Perhaps the biggest benefit to me, and Mr. Shaw will appreciate my newfound appreciation for delegation, is the time savings that I am realizing, which more than\u00a0offsets any cost of privatizing the photography.<\/p>\n

While I still have to be physically present during the shoot (and, in the case of twilight photography, this is a two to three hour event), the photos are delivered to me within 24 hours. I receive two zipped files, one containing the full-resolution photos and the other the photos resized for the web. Now I do not have to spend an afternoon throwing out the bad and adjusting the lighting on the good, nor do I have to resize the ones I will be using on the Internet. And, the photos are mine to do with as I please Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Greg had asked me to follow up on some particulars of the twilight photos we\u00a0recently commissioned for one of our seller’s homes and, specifically, how these shots translated into our brochures. Here goes. As a foreword, I just love this whole conversation because it debunks the argument that all agents hold the tools in their […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5],"tags":[],"class_list":{"0":"post-1921","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1256,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1256\/greg-peeing-on-the-tree-2\/","url_meta":{"origin":1921,"position":0},"title":"Zillow.com’s press release detailing added functionality in new software release","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Zillow.com\u2122 Launches Home Q&A \"Ask Questions, Share Answers\"at the heart of numerous new features harnessing knowledge of agents, homeowners and neighbors Seattle -- April 4, 2007 -- Real estate Web site Zillow.com today announced the launch of Zillow\u2122 Home Q&A, among other new features aimed at further opening the site\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2514,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2514\/descriptive-text-as-benefit-not-feature\/","url_meta":{"origin":1921,"position":1},"title":"Descriptive text as benefit, not feature","author":"Galen Ward","date":"January 21, 2008","format":false,"excerpt":"Over the course of developing Estately, Doug and I have looked at a lot of listings. We\u2019ve seen humorous irregularities, things like the neighborhood called \u201cSeattle\u201d that has been carved out of adjacent cities or the neighborhoods of large cities that are promoted to city status by agents who apparently\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":338,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/338\/friday-morning-real-estate-links\/","url_meta":{"origin":1921,"position":2},"title":"Friday morning real estate links . . .","author":"Greg Swann","date":"September 15, 2006","format":false,"excerpt":"Marlow Harris has a fascinating post on the barriers faced by Muslim buyers and real estate agents. Not to get too philosophical, but this actually ties in with Pope Benedict's remarks earlier this week: Where Judaism and Christianity each represent measured compromises with Greek culture, Islam is in certain respects\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5105,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5105\/a-blog-is-a-place-to-connect-locallypart-2-of-3\/","url_meta":{"origin":1921,"position":3},"title":"a Blog is a place to Connect (locally)…Part 2 of 3","author":"Eric Blackwell","date":"October 21, 2008","format":false,"excerpt":"In part 1, I left you a teaser about how our brokerage uses blogging to connect with OUR community. I am the technologist for a large brokerage of 110 agents that sell a LOT of real estate. I don't apologize for that. We deliver VALUE to the agents that choose\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2898,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2898\/all-in-a-days-work-for-real-estate-agents-humorous-heartwarming-stories\/","url_meta":{"origin":1921,"position":4},"title":"All In a Day’s Work for Real Estate Agents: Humorous & Heartwarming Stories","author":"Russell Shaw","date":"April 4, 2008","format":false,"excerpt":"Seeing this post on agentgenius made me realize that I had neglected to post this email I received a few weeks ago. If you do pop over to check it out be sure and read the comments, as well. __ From: Work Like A Dog Books [mailto:editor@worklikeadogbooks.com] Sent: Monday, March\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"Penquin","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/04\/penquin1.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":153,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/153\/technology-wont-replace-agents-agents-with-technology-will-replace-agents\/","url_meta":{"origin":1921,"position":5},"title":"“Technology won’t replace agents. Agents with technology will replace agents.”","author":"Greg Swann","date":"July 29, 2006","format":false,"excerpt":"RealtyThoughts, citing Altos Research. 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