{"id":1979,"date":"2007-09-28T18:24:57","date_gmt":"2007-09-29T01:24:57","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1979"},"modified":"2007-09-29T16:18:03","modified_gmt":"2007-09-29T23:18:03","slug":"activeraincom-v-movecom-wheres-caleb","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1979\/activeraincom-v-movecom-wheres-caleb\/","title":{"rendered":"ActiveRain.com v. Move.com: Where’s Caleb?"},"content":{"rendered":"

Caleb Mardini was one of the founders of Active Rain<\/a>. He played a significant role in the expansion of the network, offering weblogging tips and serving as one of the “community cops”. I’ve always been a Caleb fan because he was a sales guy; he sold real estate and originated loans before his tenure with Active Rain. He was the pivotal link between the tekkie-type owners and sales-type users.<\/p>\n

Here’s Caleb swelling with pride <\/a>about the sales profession:<\/p>\n

Sales people should be celebrated.<\/strong> There are bad sales people I know. But they don’t represent what I did when selling. They shouldn’t be able to ruin the profession for me, or any other honest hard working professional out there. There are a whole lot of sales people who are making a difference in this world. They are doing a lot to assist people making important and life impacting decisions. In my recent past I took great pride in telling people I was a sales person. Sales is terrific and it makes the world go around. I have to say that as a sales person I took great pride telling people that I was in sales<\/em><\/p><\/blockquote>\n

How does a founding partner quit<\/a>, in the midst of an obvious windfall<\/a>, a mere week after he represented the Network in Louisiana<\/a>?<\/p>\n

Is Jon pulling a Michael Corleone<\/a> ? Did Caleb throw in the towel<\/a> because he recognized a no win situation?<\/p>\n

If the former supposition is true, that a pretty crappy thing to do. If it’s the latter, then this trial is over before it got started.<\/p>\n

Greg Swann raised the stakes <\/a>by pointing out that Active Rain has thrown this lawsuit into the court of public opinion. Elevating its membership to advocates is risky. Public support and misplaced outrage has divided the community. Members are questioning whether the commitment they’ve made to the network was really worth it.<\/p>\n

I’ve pointed out that Dustin’s existence at Move.com compromises its claim of innocence<\/a>; Caleb’s sudden departure from Active Rain <\/a>equally undermines the court of public opinion’s confidence in the veracity of the Network’s claim.<\/p>\n

One thing Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Caleb Mardini was one of the founders of Active Rain. He played a significant role in the expansion of the network, offering weblogging tips and serving as one of the “community cops”. I’ve always been a Caleb fan because he was a sales guy; he sold real estate and originated loans before his tenure with […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,19],"tags":[],"class_list":{"0":"post-1979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-technology","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1866,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1866\/active-rain-unleashes-impression-advertising\/","url_meta":{"origin":1979,"position":0},"title":"Active Rain Unleashes Impression Advertising","author":"Brian Brady","date":"August 28, 2007","format":false,"excerpt":"If they're ain't no margin, there ain't no mission. Active Rain has released it's revenue model to the network of 43,000 members. My only question is, \"What took you so long?\" In the interest of fairness, Jon Washburn, Caleb Mardini, & Matt Heaton are tech-guys. They always felt that if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2526,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2526\/activeraincom-and-housevaluescom-the-ultimate-irony\/","url_meta":{"origin":1979,"position":1},"title":"Activerain.com and HouseValues.com- The Ultimate Irony","author":"Brian Brady","date":"January 21, 2008","format":false,"excerpt":"Activerain.com received a capital infusion to the tune of $2.75 million from Housevalues.com. It was announced on Inman News, posted here, on BHB, and explained on Activerain. Housevalues has suffered an erosion of market value since its post-IPO \"pop\" in early 2005. It added 50% from its IPO price and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1474\/myspace-should-buy-trulia-zillow-and-active-rain\/","url_meta":{"origin":1979,"position":2},"title":"MySpace Should Buy Trulia, Zillow and Active Rain","author":"Brian Brady","date":"May 25, 2007","format":false,"excerpt":"MySpace, Active Rain, Trulia, and Zillow. The perfect merger. Active Rain: The best place for B2B sales in the real estate industry. Mortgage originators, title reps, and escrow officers who aren't playing in the \"Rain\" are missing out on an incredible opportunity. I'm not going to expand on that anymore\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2053,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2053\/disingenuous-diatribe-compliance-is-crap-its-about-the-cash\/","url_meta":{"origin":1979,"position":3},"title":"Disingenuous Diatribe: Compliance is Crap-It’s About the Cash","author":"Brian Brady","date":"October 15, 2007","format":false,"excerpt":"Broker-controlled blogging was a hot topic this weekend. I tried to raise some eyebrows (and awareness) with my speculation about the internet land grab the employing brokers and banks might try. I think a few things might have gotten lost in the translation. While I said that the brokers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1980,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1980\/activeraincom-v-movecom-slowly-nailing-the-coffin\/","url_meta":{"origin":1979,"position":4},"title":"Activerain.com v. Move.com: The Duplicity at Activerain.com","author":"Brian Brady","date":"September 29, 2007","format":false,"excerpt":"In an effort to placate angry users, Active Rain announces that the content is owned by the author; not the network. This isolates the membership roster as the only valuable asset in the failed sales to Move.com The platform is not proprietary, the content was never owned (and couldn't legally\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2808,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2808\/housing-panic-almost-got-it-right-how-to-overcome-commodization-by-employing-the-dollarization-discipline\/","url_meta":{"origin":1979,"position":5},"title":"HousingPanic ALMOST Got It Right: How To Overcome Commodization By Employing The Dollarization Discipline","author":"Brian Brady","date":"March 20, 2008","format":false,"excerpt":"Housing Panic (housingpanic.blogspot.com) ALMOST got this one right. I frequent Activerain.com; I cut my blogging teeth there and have made many friends and business connections through Activerain.com. Though I criticize the site frequently, I criticize it because I love the sense of community there and want it to thrive. 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