{"id":1980,"date":"2007-09-29T16:38:54","date_gmt":"2007-09-29T23:38:54","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1980"},"modified":"2007-09-29T16:42:17","modified_gmt":"2007-09-29T23:42:17","slug":"activeraincom-v-movecom-slowly-nailing-the-coffin","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1980\/activeraincom-v-movecom-slowly-nailing-the-coffin\/","title":{"rendered":"Activerain.com v. Move.com: The Duplicity at Activerain.com"},"content":{"rendered":"

In an effort to placate angry users, Active Rain announces that the content is owned by the author<\/a>; not the network. This isolates the membership roster as the only valuable asset in the failed sales to Move.com<\/p>\n

The platform is not proprietary, the content was never owned (and couldn’t legally be “sold”), and the points scheme is not unique; Gather.com<\/a> and Yahoo!Answers<\/a> use similar systems. So…The membership roster seems to be the $33 million asset.<\/strong><\/p>\n

Six hundred bucks a name. Wow! So it was just a membership play, huh? I’m not buying that. I think the content clarification announcement is kind of like closing the barn door after the horse ran away. I think Active Rain fully intended to profit off of my words but I don’t care.<\/p>\n

Today, Jon Washburn defines the future <\/a>after he got caught with his hand in the cookie jar. His pandering to the members neglects to recognize the members’ need for the network. He should have said, “Hey! I did it for the money!”\u00a0 Could Move.com have profited off the 50,000 users? Certainly, most of the content would have stayed. Here’s why: The members’ motives for blogging on Active Rain were in line with the owners of the network’s motivation- Money<\/strong>.<\/p>\n

Now, as a raving fan of the network, I’m prone to blurt the childish socialist mantra, “It’s MY community!” like any other happy Active Rainer. However, deep in the bowels of my conscience, the truth persists like a nagging mother.<\/p>\n

You and I used Active Rain. We did it for the money<\/strong>. We did it for the allure of our names on the top of the search engines, for the leads that were sent our way, for the networking opportunities that materialized, and for the warm happy, fuzzy feeling that we got when we engaged in an activity that felt like marketing. You used Active Rain and I used Active Rain and that is perfectly fine.<\/p>\n

What isn’t fine, is that Active Rainers are pissed that the boys wanted to set up their Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In an effort to placate angry users, Active Rain announces that the content is owned by the author; not the network. This isolates the membership roster as the only valuable asset in the failed sales to Move.com The platform is not proprietary, the content was never owned (and couldn’t legally be “sold”), and the points […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,19],"tags":[],"class_list":{"0":"post-1980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-technology","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2526,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2526\/activeraincom-and-housevaluescom-the-ultimate-irony\/","url_meta":{"origin":1980,"position":0},"title":"Activerain.com and HouseValues.com- The Ultimate Irony","author":"Brian Brady","date":"January 21, 2008","format":false,"excerpt":"Activerain.com received a capital infusion to the tune of $2.75 million from Housevalues.com. It was announced on Inman News, posted here, on BHB, and explained on Activerain. Housevalues has suffered an erosion of market value since its post-IPO \"pop\" in early 2005. It added 50% from its IPO price and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1975\/activeraincom-v-movecom-the-nagging-question\/","url_meta":{"origin":1980,"position":1},"title":"ActiveRain.com v. Move.com: The Nagging Question","author":"Brian Brady","date":"September 27, 2007","format":false,"excerpt":"I can't seem to get this out of my head. Call it the Dustin effect. If Dustin was hired by Move.com as the Director of Interactive Marketing, and was teaching Realtors how to blog way back in early 2007, why are the Active Rain boys surprised that Move.com was developing\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1979,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1979\/activeraincom-v-movecom-wheres-caleb\/","url_meta":{"origin":1980,"position":2},"title":"ActiveRain.com v. Move.com: Where’s Caleb?","author":"Brian Brady","date":"September 28, 2007","format":false,"excerpt":"Caleb Mardini was one of the founders of Active Rain. He played a significant role in the expansion of the network, offering weblogging tips and serving as one of the \"community cops\". I've always been a Caleb fan because he was a sales guy; he sold real estate and originated\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2239,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2239\/activeraincom-members-own-content-but-cant-profit-from-it\/","url_meta":{"origin":1980,"position":3},"title":"ActiveRain.com: Members Own Content But Can’t Profit From It","author":"Brian Brady","date":"November 19, 2007","format":false,"excerpt":"Do members REALLY own the content on Active Rain? I asked that question some 13-14 months ago, wondering whether the hours I invested would be worthwhile. I was satisfied with the explanation that the content was, indeed, the members' property. Move.com attempted to buy Active Rain, it balked, and conversations\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1985,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1985\/the-odysseus-medal-competition-the-long-list\/","url_meta":{"origin":1980,"position":4},"title":"The Odysseus Medal competition — The long list","author":"Greg Swann","date":"September 30, 2007","format":false,"excerpt":"We had a lot of news this week, some tragic, some comical. All of it and then some is represented here. This is \"the long list\" -- the total list of nominees that made the cut to be considered for the short list, the nominees available for voting for The\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1988,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1988\/zero\/","url_meta":{"origin":1980,"position":5},"title":"Zero","author":"Kris Berg","date":"October 1, 2007","format":false,"excerpt":"I suppose I should care more than I do about the failed ransacking acquisition of Active Rain by Move.com. What's less than zero? (Big-shot math geniuses\u00a0should desist from an argument involving negative numbers). From my overly-simplistic corner, this seems not so much like big news, but like more of the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1980"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1980\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}