{"id":1983,"date":"2007-09-29T20:39:46","date_gmt":"2007-09-30T03:39:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1983"},"modified":"2007-09-29T21:56:32","modified_gmt":"2007-09-30T04:56:32","slug":"foxtons-almost-gone-about-to-become-a-footnote-in-real-estate-history","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1983\/foxtons-almost-gone-about-to-become-a-footnote-in-real-estate-history\/","title":{"rendered":"Foxtons Almost Gone – About to Become a Footnote in Real Estate History"},"content":{"rendered":"

Some of the “we do nothing for less crowd” got very good at marketing themselves to the broad public. They did this at a time when the average busboy or cab driver could have easily listed and sold a house. A few short years ago it was uncertain if the market disruption “full service at a much lower price” companies (yes really, service that is just beyond belief<\/a>) had gotten a meaningful toehold and were here to stay.<\/p>\n

That question is being answered again and again on a daily basis. Foxtons<\/a> announcement that they were filing bankruptcy<\/a> is one of my favorites. I don’t like them and I am quite delighted they have failed utterly. It isn’t often that I take delight in any<\/u> company failing but for them (and anyone like them) I make an exception. They did everything they could to ruin the lives of others.\n<\/p>\n

I want to be very clear on this, I am NOT “against discounters”. I was giving a talk the other day to a group of Realtors and mentioned Foxtons having already closed one office completely and now it looked like they were going to be gone for good. One member of the audience immediately said something about ZIP Realty. Totally different situation. Just totally different. Yes, I inadvertently started a fire (that may never go out) when I wrote this post<\/a>, but I have nothing against ZIP, and neither does the public. Further, any competing agents who have lost business to them lost it fair and square. ZIP has a website that the public LOVES. Really. We’ve had several potential clients mention to us how much they liked the ZIP Realty site<\/a>. We have had numerous cross sales with ZIP agents and have had nothing but completely professional people on the other side of any transaction we have ever had with them.<\/p>\n

What then is the difference I am protesting here? Why would I have nothing against Help-U-Sell<\/a>, Assist 2 Sell <\/a>, ZIP Realty<\/a> and find Foxtons<\/a> to be so despicable that I am delighted they are shutting their doors in the United States? Simple, Foxtons Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Some of the “we do nothing for less crowd” got very good at marketing themselves to the broad public. They did this at a time when the average busboy or cab driver could have easily listed and sold a house. A few short years ago it was uncertain if the market disruption “full service at […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,10],"tags":[],"class_list":{"0":"post-1983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1985,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1985\/the-odysseus-medal-competition-the-long-list\/","url_meta":{"origin":1983,"position":0},"title":"The Odysseus Medal competition — The long list","author":"Greg Swann","date":"September 30, 2007","format":false,"excerpt":"We had a lot of news this week, some tragic, some comical. All of it and then some is represented here. This is \"the long list\" -- the total list of nominees that made the cut to be considered for the short list, the nominees available for voting for The\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2049,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2049\/relax-the-department-of-justice-is-solving-the-real-estate-commission-problem\/","url_meta":{"origin":1983,"position":1},"title":"Relax, The Department of Justice is solving the real estate commission problem","author":"Russell Shaw","date":"October 14, 2007","format":false,"excerpt":"Last Wednesday the citizens of the United States became a lot better off. I was surprised that no one publicly popped open a bottle of champagne to celebrate. This is not some small thing, it is exciting news. The Department of Justice, Anti-Trust Division launched a website that is going\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"flyingpig","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/10\/flyingpig.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8186,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8186\/marketing-the-geek-marketing-content-to-incipient-geeks\/","url_meta":{"origin":1983,"position":2},"title":"Marketing the Geek Marketing content to incipient geeks","author":"Greg Swann","date":"April 30, 2009","format":false,"excerpt":"As promised to the Unchainees, here are links to the stuff I talked about in my presentations: First, Here's the main Geek Marketing presentation page. If you want to follow along from home, feel free to pursue the links. Second, Here is Cheryl Johnson's engenu help page. Third, for the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2838,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2838\/black-pearl-marketing-minute-using-the-synergy-of-the-internet-and-low-cost-printed-promotions-to-sell-your-product-build-your-brand-and-give-you-an-affordable-testable-marketing-strategy\/","url_meta":{"origin":1983,"position":3},"title":"Black Pearl Marketing Minute: Using the synergy of the internet and low-cost printed promotions to sell your product, build your brand and give you an affordable — testable — marketing strategy","author":"Greg Swann","date":"March 27, 2008","format":false,"excerpt":"Linked below is the first of a series of Black Pearl Marketing Minute podcasts that Brian Brady and I will be putting together. We want to take marketing ideas that we have discussed on BloodhoundBlog and flesh them out to real-life strategies while connecting them to other synergistic tactics. In\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12248\/video-killed-the-real-estate-star\/","url_meta":{"origin":1983,"position":4},"title":"Video Killed the Real Estate Star…","author":"Sean Purcell","date":"June 14, 2010","format":false,"excerpt":"I love\u00a0marketing.\u00a0 I love the opportunity presented by a brand new marketing campaign to be creative and stand out\u00a0from the day-to-day noise of everyone else.\u00a0\u00a0Unfortunately, most agents don't share my zeal for marketing.\u00a0 At least, I assume they don't; how else to explain the mind-numbing dreck I see every day.\u00a0\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1193,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1193\/peering-into-the-future-of-the-future-of-real-estate-marketing\/","url_meta":{"origin":1983,"position":5},"title":"Peering into the future of The Future of Real Estate Marketing","author":"Greg Swann","date":"March 22, 2007","format":false,"excerpt":"What's the future of The Future of Real Estate Marketing? 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