{"id":1988,"date":"2007-10-01T15:15:55","date_gmt":"2007-10-01T22:15:55","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1988"},"modified":"2007-10-01T15:20:48","modified_gmt":"2007-10-01T22:20:48","slug":"zero","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1988\/zero\/","title":{"rendered":"Zero"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"egg.jpg\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/10\/egg.thumbnail.jpg\" align=\"left\" \/>I suppose I should care more than I do about the failed <strike>ransacking<\/strike> acquisition of Active Rain by Move.com. What&#8217;s less than zero? (Big-shot math geniuses\u00a0should desist from an argument involving negative numbers).<\/p>\n<p>From my overly-simplistic corner, this seems not so much like <em>big news<\/em>, but like more of the same. It is human nature. Carpetbagging capitalism is enjoying a feeding frenzy in the online real estate world right now. Meanwhile, forward thinking agents and their (reluctant) brokers are eagering jumping at every new opportunity to demonstrate their technical prowess in an attempt to stay relevant. We can&#8217;t give our stuff away fast enough. For zero.<\/p>\n<p>Unless an Internet venture wants to <em>do the real work<\/em>, and this applies equally to the brave new start-up and to\u00a0an established, money-making\u00a0web giant like Move.com who\u00a0has their taser set on world domination, they have three choices: Do <em>nothing<\/em> but charge <em>less<\/em> and characterize it as <em>something<\/em>; offer <em>something<\/em> for <em>nothing<\/em> which you can someday sell to someone for a fortune so that they can monetize it silly; or, wait for someone else to do the work and then\u00a0swallow their platform and their intellectual property whole.<\/p>\n<p>For the entrepreneurial, real estate-minded,\u00a0all angles would have been killer had the Internet explosion not coincided with what is shaping up to be the worst real estate market in a more than a decade. Just how hard our landing will be in historical terms\u00a0is yet to be seen. The fact remains; the\u00a0timing sucks. Yet, those with strength and staying power will ultimately prevail.<\/p>\n<p>Had one <a href=\"http:\/\/redfin.com\/\">well-know rebate company<\/a> made their big push seven years ago, their\u00a0ranking on the Success-O-Meter might have been more impressive: More impressive than zero. Russell Shaw spoke to this <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=1983\">brilliantly<\/a>. Their target was (is) the consumer, and it seems that it is the consumer who is ultimately being courted by all of the online portals. Sure, the pay-to-play vendors geared toward the agent population, offering business tools, marketing platforms, lead generation and a paralyzing abundance of other opportunities to achieve untold riches (we are told), are out in force. But, their long-term success is dependent on generating consumer eyes, <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1988\/zero\/#more-1988\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I suppose I should care more than I do about the failed ransacking acquisition of Active Rain by Move.com. What&#8217;s less than zero? (Big-shot math geniuses\u00a0should desist from an argument involving negative numbers). From my overly-simplistic corner, this seems not so much like big news, but like more of the same. It is human nature. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-1988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":305,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/305\/movecom-looks-for-viral-buzz-with-sneak-peeks-of-new-commercials\/","url_meta":{"origin":1988,"position":0},"title":"Move.com looks for viral buzz with sneak peeks of new commercials . . .","author":"Greg Swann","date":"September 8, 2006","format":false,"excerpt":"They're looking for comments, they say. That's because the spots are in the can and the media's already bought:As someone who regularly blogs about real estate, we thought you would like a sneak peek at the new Move.com; television ads before they air. We'd love to hear your comments.What do\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1975\/activeraincom-v-movecom-the-nagging-question\/","url_meta":{"origin":1988,"position":1},"title":"ActiveRain.com v. Move.com:  The Nagging Question","author":"Brian Brady","date":"September 27, 2007","format":false,"excerpt":"I can't seem to get this out of my head. Call it the Dustin effect. If Dustin was hired by Move.com as the Director of Interactive Marketing, and was teaching Realtors how to blog way back in early 2007, why are the Active Rain boys surprised that Move.com was developing\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2526,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2526\/activeraincom-and-housevaluescom-the-ultimate-irony\/","url_meta":{"origin":1988,"position":2},"title":"Activerain.com and HouseValues.com- The Ultimate Irony","author":"Brian Brady","date":"January 21, 2008","format":false,"excerpt":"Activerain.com received a capital infusion to the tune of $2.75 million from Housevalues.com. It was announced on Inman News, posted here, on BHB, and explained on Activerain. Housevalues has suffered an erosion of market value since its post-IPO \"pop\" in early 2005. It added 50% from its IPO price and\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1003,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1003\/an-example-of-expert-knowledge\/","url_meta":{"origin":1988,"position":3},"title":"An Example of &#8220;Expert Knowledge&#8221;","author":"Brian Brady","date":"February 6, 2007","format":false,"excerpt":"Dustin Luther, Director of Interactive Marketing for Move.com gave an outstanding seminar today in Long Beach, CA entitled \"Finding Relevance on the Internet\". Dustin offered something for both the upstart and the more advanced real estate blogger. In typical \"LA fashion\", it was a star-studded event with real estate webloggers\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1985,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1985\/the-odysseus-medal-competition-the-long-list\/","url_meta":{"origin":1988,"position":4},"title":"The Odysseus Medal competition &#8212; The long list","author":"Greg Swann","date":"September 30, 2007","format":false,"excerpt":"We had a lot of news this week, some tragic, some comical. All of it and then some is represented here. This is \"the long list\" -- the total list of nominees that made the cut to be considered for the short list, the nominees available for voting for The\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1980,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1980\/activeraincom-v-movecom-slowly-nailing-the-coffin\/","url_meta":{"origin":1988,"position":5},"title":"Activerain.com v. Move.com:  The Duplicity at Activerain.com","author":"Brian Brady","date":"September 29, 2007","format":false,"excerpt":"In an effort to placate angry users, Active Rain announces that the content is owned by the author; not the network. This isolates the membership roster as the only valuable asset in the failed sales to Move.com The platform is not proprietary, the content was never owned (and couldn't legally\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=1988"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/1988\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=1988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=1988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=1988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}