{"id":202,"date":"2006-08-11T23:33:04","date_gmt":"2006-08-12T06:33:04","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=202"},"modified":"2006-08-12T10:00:41","modified_gmt":"2006-08-12T17:00:41","slug":"ten-more-bricks-in-the-wall","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/202\/ten-more-bricks-in-the-wall\/","title":{"rendered":"Ten more bricks in the wall . . ."},"content":{"rendered":"

<\/a>I write a lot about disintermediation, but it’s not a front-burner issue in our business. Not yet, anyway. We know that much<\/i> of what we sell, as a business, is the convenience of being able to dump the real estate problem on us. I’ll say to clients, in jest, “If you can make more money doing my job than you can doing your own job, you don’t make enough to work with me.” In fact, I’ll work with anyone — for no compensation in some cases. But I know that the future of our business is in working with people who would consider it an absurd waste of time and money to do anything more than supervise the sale or purchase of a home. Presumably you can save money doing your own dry-cleaning, too…<\/p>\n

So if we don’t worry about the disintermediators, who do we worry about?<\/p>\n

Other full-service Realtors, of course.<\/p>\n

Cathy came up with the idea of encapsulating our Unique Selling Proposition in a list of ten benefits other Realtors cannot match. We started with a list of 21 things, which I mixed, merged and matched to get to ten. This is policy, summarized in an animated GIF that appears near the top of our home page. We do a lot more than ten things for our clients, of course, but these ten are selected because they will make our competitors sputter, stutter and choke. Better still, we’ll be still better at all of these things before the Realtors we compete against get even close to where we are now.<\/p>\n

Today Seth Godin has a post on using ‘another brick in the wall’ to take business away from competitors<\/a>. Something like this works only if people care about substantive quality differences — and if you can get their attention. But just think about the impact a custom yard sign will have on the neighbors of the seller.<\/p>\n

Here’s the cute part: I know that the people we compete against are<\/i> worried about disintermediation as a front-burner issue. The joke’s on them. Their clients won’t leave them for lower fees but, rather, for greater value…
\n<\/p>\n

Technorati Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I write a lot about disintermediation, but it’s not a front-burner issue in our business. Not yet, anyway. We know that much of what we sell, as a business, is the convenience of being able to dump the real estate problem on us. I’ll say to clients, in jest, “If you can make more money […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5],"tags":[],"class_list":{"0":"post-202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2279,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2279\/unchained-melodies-i-wont-back-down\/","url_meta":{"origin":202,"position":0},"title":"Unchained melodies: I won’t back down","author":"Greg Swann","date":"November 27, 2007","format":false,"excerpt":"This is my choice for the theme for BloodhoundBlog Unchained. Teri Lussier has a different idea, which I'll share with you tomorrow. If you think both of us are all wet, say so by email, telling me what you think our theme should be. Be assured that there will be\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2484,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2484\/unchained-melodies-is-that-all-there-is\/","url_meta":{"origin":202,"position":1},"title":"Unchained melodies: Is that all there is?","author":"Greg Swann","date":"January 10, 2008","format":false,"excerpt":"Lieber and Stoller wrote it, Randy Newman arranged it, Peggy Lee sang it with an affectless perfection. This cover by Bette Midler has its charms, but by trying to backspin the lyrics, she inadvertently shows how much better was Peggy Lee's understanding of the material. Tune in Saturday. I'll show\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2345,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2345\/unchained-melodies-unchained-impulses\/","url_meta":{"origin":202,"position":2},"title":"Unchained melodies: Unchained impulses","author":"Greg Swann","date":"December 8, 2007","format":false,"excerpt":"This one is from Brad Coy, who wanted to tip his hat to pseudonymous commenter Joe Strummer with a Joe Strummer cover of Bob Marley's Redemption Song. If I have a favorite Clash tune it's This is Radio Clash, simply because I like the idea of a pirate satellite. As\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2241,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2241\/what-real-estate-needs-is-more-fine-print\/","url_meta":{"origin":202,"position":3},"title":"What real estate needs is more fine print . . .","author":"Greg Swann","date":"November 20, 2007","format":false,"excerpt":"Good grief. I do hope there are additional forms to be filled out. What's a goofy new policy without goofy new paperwork? That's how you know you've got a job... Technorati Tags: disintermediation, real estate, real estate marketing, Redfin.com","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2293\/unchained-melodies-born-to-run\/","url_meta":{"origin":202,"position":4},"title":"Unchained melodies: Born to run","author":"Greg Swann","date":"November 30, 2007","format":false,"excerpt":"Here is a selection from Brian Brady for the theme for BloodhoundBlog Unchained, Bruce Springsteen doing Born to run.Opening line in the video: \"Remember, in the end, nobody wins, 'less everybody wins\" and the last stanza of the song: The highway's jammed with broken heroes on a last chance power\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":797,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/797\/cutting-out-middle-man-in-a-sale-might-cost-you\/","url_meta":{"origin":202,"position":5},"title":"Cutting out middle man in a sale might cost you","author":"Greg Swann","date":"December 22, 2006","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). \u00a0Cutting out middle man in a sale might cost you I've talked about disintermediation before, and surely it will come up again. Disintermediation in real estate is the idea that buyers and sellers can eliminate the middle man -- in this\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=202"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/202\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}