Broker-controlled blogging was a hot topic this weekend. I tried to raise some eyebrows (and awareness) with my speculation about the internet land grab the employing brokers and banks might try.<\/p>\n
I think a few things might have gotten lost in the translation. While I said that the brokers and banks will claim that it is a compliance issue, I believe that the REAL reason will be that they want to control the marketing channel to the consumer. Here’s what I said, over on Active Rain<\/a>:<\/p>\n That will put pressure on the large companies to provide higher compensation to the more effective sales agents. That, will be the problem. Large real estate brokers and banks will severely curb the weblogging efforts of the individual sales agents in the name of “compliance”. In short, the behemoths will say that they can not adequately protect the consumer from the unsupervised local messages being offered by its sales agents. That, will be bunk.<\/strong><\/em><\/p>\n The end-game play, the brokerage firms and banks will make, will always be about the money. Control of the customer has always been a competitive advantage for a large broker or bank. If that competitive advantage is lost, the value proposition of a large firm is lost. They won’t tolerate<\/strong> that loss<\/strong>.<\/em><\/p>\n What I’m saying is “The Compliance Argument is Crap- They Just Want Your Money<\/strong>“. I’m telling you this so that you are prepared when the NAR comes at you with the “Internet Compliance Memorandum<\/em>” from their convention next month. I have no inside information, it’s pure conjecture on my part. This is, as Greg Swann would say, “evil dressed up in a Brooks Brothers suit”. My opinion isn’t biased against big brokerage firms, it will be even worse for the mortgage originators. Our evil is dressed up in custom made suits with Italian loafers- there is no way the big bank Presidents will allow their “salespeople” to live better than they do.<\/p>\n Look at the follow up articles on Active Rain: <\/strong><\/p>\n A Florida broker suggests that brokers need to <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Broker-controlled blogging was a hot topic this weekend. I tried to raise some eyebrows (and awareness) with my speculation about the internet land grab the employing brokers and banks might try. I think a few things might have gotten lost in the translation. While I said that the brokers and banks will claim that it […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,26,6,5,30],"tags":[],"class_list":{"0":"post-2053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-lending","8":"category-marketing","9":"category-real-estate","10":"category-supplanting-the-nar","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7726,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7726\/if-for-the-real-estate-crowd\/","url_meta":{"origin":2053,"position":0},"title":"IF (…for the real estate crowd)","author":"Sean Purcell","date":"April 8, 2009","format":false,"excerpt":"A little Hump-Day fun.\u00a0 (Apologies to Rudyard Kipling.) If you can keep your deal when all about you Are losing theirs and talking of failure to you; If you can trust your client when all clients doubt you, And understand their doubting too; If you can wait and not be\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":550,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/550\/smashing-the-idols-understanding-market-value-in-full-context\/","url_meta":{"origin":2053,"position":1},"title":"Smashing the idols: Understanding market value in full context . . .","author":"Greg Swann","date":"October 17, 2006","format":false,"excerpt":"Nominate me Ikonoklastes, for I am come to raze this temple of half-baked ideas. I want to come back to the MLS later in the week, and I have a deep need to expose the motivations of brokers, as these are distinguished from the motivations of lesser licensees. But for\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2265,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2265\/examining-myths-crummy-markets-mean-a-short-sale-extravaganza\/","url_meta":{"origin":2053,"position":2},"title":"Examining Myths: Crummy Markets Mean a Short Sale Extravaganza!","author":"Eric Bramlett","date":"November 26, 2007","format":false,"excerpt":"With the recent events in the mortgage industry & in most of the markets around the country, many homeowners are left upside down on their homes, and unable to sell.\u00a0 This is one of the real dangers of homeownership.\u00a0 While we (real estate professionals) all tout the many advantages of\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3181,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3181\/nardoj-settlement-a-tale-told-by-an-idiot-full-of-sound-and-fury-signifying-nothing\/","url_meta":{"origin":2053,"position":3},"title":"NAR\/DOJ settlement: “A tale told by an idiot, full of sound and fury, signifying nothing…”","author":"Greg Swann","date":"May 27, 2008","format":false,"excerpt":"After years of song and dance, the DOJ reached a settlement with the NAR that seems to have achieved absolutely nothing -- except the waste of a bunch of tax and dues money. At least that's what you would think if you read nothing but the NAR's spin. In fact,\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2235,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2235\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-7\/","url_meta":{"origin":2053,"position":4},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"November 18, 2007","format":false,"excerpt":"Eighteen nominees this week. I had a bunch of posts from Active Rain, and, while I didn't pick any this week for the short list, I'd like to encourage y'all to continue to enter. There is some good stuff over there that I would not see otherwise. Vote for the\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7867,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7867\/california-proposes-to-regulate-realtors-alongside-pawn-shops-and-lenders-and-banksoh-my\/","url_meta":{"origin":2053,"position":5},"title":"California Proposes to Regulate REALTORS Alongside Pawn Shops, and Lenders, and Banks…Oh MY!","author":"Brian Brady","date":"April 14, 2009","format":false,"excerpt":"Assemblyman Pedro Nava sponsored a bill (CA-AB33) to reorganize our state's financial services' regulators to be under one umbrella, the newly created Department of Financial Services.\u00a0 The idea is to save a bunch of money for the State. Of course, CAR is going nuts.\u00a0 Amy Steele reports via ActiveRain.com: AB\u2026","rel":"","context":"In "Big Mother"","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2053"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}