{"id":2058,"date":"2007-10-17T10:07:47","date_gmt":"2007-10-17T17:07:47","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2058"},"modified":"2007-10-17T10:10:10","modified_gmt":"2007-10-17T17:10:10","slug":"the-magic-of-numbers","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2058\/the-magic-of-numbers\/","title":{"rendered":"The Magic of Numbers"},"content":{"rendered":"

\u00a0\u00a0\u00a0\u00a0<\/p>\n

A combination of magic and the truth seems to be where it\u2019s it. In regards to the selling of homes, in this current market, agents are willing to try anything; witchcraft, voodoo, incantations, an appeal to Jesus Christ, and aside from these, more orthodox approaches, including bribery, trickery, flattery, and simple marketing. Having tried some of these methods (of which my conscience would dictate), I have discovered that Russell and Greg are right. In this market, price matters most.<\/p>\n

I had begun to view myself as one of those scantily clad women at boxing matches parading with a placard. Instead of “ROUND 2,” my placard read, “A STEAL AT ONLY $739,000!!” Generally speaking, these women are afforded a certain measure of respect, even if only for their outward attributes. I, on the other hand, was being pelted with rotten eggs and tomatoes. This was evident because my “steal” was in fact, not a steal, and at the worst of times, my glorious placard was entirely ignored.<\/p>\n

So began the quest for Truth. Having searched diligently, I discovered what others before me had discovered: price will sell anything. An old Floyd Wickman adage goes something like this:<\/p>\n

“I can\u2019t sell this house. Nobody will look at it!”<\/em><\/p>\n

“The price is too high.”<\/p>\n

“No, it can\u2019t be that. I comp\u2019d the property every which way. It is priced right.”<\/em><\/p>\n

“Are people going to see it?”<\/p>\n

“Uh. . .no.”<\/em><\/p>\n

“Then it is priced too high.”<\/p>\n

“Nonsense. Maybe I need some new photos. Maybe some more advertising, or an open house.”<\/em><\/p>\n

“Do you think you could sell it for $100,000?”<\/p>\n

“Well, of course! That\u2019d be like giving it away!”<\/em><\/p>\n

“Then the price is too high.”<\/p>\n

I determined to really get to know my market. I needed answers. I began to study and research the hard numbers. How many homes are selling? What is peculiar about these homes. Are they the nicest? Are they the cheapest? Are there agent bonuses? Are there buyer concessions? What I began to learn is that the ones that were selling were, in most cases, both the nicest and the cheapest. If I wanted to sell my homes, I needed to have the nicest Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0\u00a0\u00a0 A combination of magic and the truth seems to be where it\u2019s it. In regards to the selling of homes, in this current market, agents are willing to try anything; witchcraft, voodoo, incantations, an appeal to Jesus Christ, and aside from these, more orthodox approaches, including bribery, trickery, flattery, and simple marketing. Having tried […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,5,10],"tags":[],"class_list":{"0":"post-2058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-general","7":"category-real-estate","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2114,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2114\/the-odysseus-medal-we-realtors-are-ironically-the-easiest-people-to-manipulate-because-we-count-the-money-before-its-printed\/","url_meta":{"origin":2058,"position":0},"title":"The Odysseus Medal: “We Realtors are ironically, the easiest people to manipulate because we count the money before it’s printed”","author":"Greg Swann","date":"October 29, 2007","format":false,"excerpt":"Here's the thing: I am a complete sucker for good writing. I like big ideas, I like radical ideas (ya think?), I especially like profoundly and transparently ethical ideas. But if you can write entrancingly about just about anything -- I am duly entranced. We live and learn by telling\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":461,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/461\/blogoff-post-84-give-your-weblog-posts-a-magic-middle\/","url_meta":{"origin":2058,"position":1},"title":"Blogoff Post #84: Give your weblog posts a magic middle . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the Problogger \u2018How To\u2026\u2019 Group Writing Project, Business Blogwire serves up \"5 Tips on How to Give Your Blog Posts a Magic Middle\":1. Think meat and potatoes. 2. Transitions are crucial. 3. Make your theme abundantly clear. 4. Read your post carefully before publishing it. 5. Whatever you do,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15300,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15300\/live-chat-facebook-capture-trap-magic-or-waste-of-time\/","url_meta":{"origin":2058,"position":2},"title":"“Live Chat” Facebook Capture Trap Magic? (or waste of time?)","author":"Ryan Hartman","date":"November 11, 2011","format":false,"excerpt":"Just build a quick prototype for this \"247 Floortime\" idea that's been rattling around the noggin... Here's how it works. Simple page Autoplaying youtube video of an agent Quick blurb about what that agent specializes in, and how he\/she can help you Live chat box -- (You have to be\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":719,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/719\/strong-coffee\/","url_meta":{"origin":2058,"position":3},"title":"Strong coffee","author":"Richard Riccelli","date":"November 30, 2006","format":false,"excerpt":"Thinking about your lawn signs and listings and your picture on your card.** Thinking about where you can find ideas and inspirations that will cause buyers to come to you instead of the other guy.From time to time, I'll introduce you to people from my world who have influenced my\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16815,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16815\/my-7-magic-laws-of-done-how-to-finish-the-things-you-start-quickly-completely-and-with-style\/","url_meta":{"origin":2058,"position":4},"title":"My 7 magic laws of done: How to finish the things you start \u2013 quickly, completely and with\u00a0style.","author":"Greg Swann","date":"August 29, 2020","format":false,"excerpt":"There is a book of mine that I am going to bug you to read \u2013 Nine empathies. Here\u2019s something funny about that book: I wrote it on a Saturday, six years ago today. It\u2019s not very long, only about a 90-minute read, and I only wrote about two-thirds of\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selfadoration.com\/wp-content\/uploads\/2014\/09\/3969029075_c0c4b67854.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2797,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2797\/bloodhound-by-choice\/","url_meta":{"origin":2058,"position":5},"title":"Bloodhound by Choice","author":"Sean Purcell","date":"March 18, 2008","format":false,"excerpt":"I was working with a local real estate agent yesterday on a strategy to achieve one of his goals.\u00a0 When we were done he declared the strategy good and decided that, barring any bad luck, success might just find him this year. ----- A few weeks back I was driving\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}