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<\/p>\nThese are photos from the listing I was working on last night. Cathleen took all the photos for this house. I can do a house a lot faster than she can, but she comes home with photos that are just stunning.<\/p>\n
Can poetic copy sell houses? Maybe not. Custom signs? It’s a long shot — but we do get a lot of sign calls. Elaborate web sites? You tell me. Photos like these? Everything’s a crap shoot, and, of course, nothing works if the price is wrong.<\/p>\n
But: If you assume that more than one house could be a good fit for that elusive buyer, then what should you do to make sure that it’s your listing and not the other guy’s that sells?<\/p>\n
Our answer: Whatever it takes. Dramatic photos can’t win the war alone, but they’re one more weapon in our arsenal.<\/p>\n
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Technorati Tags: real estate<\/a>, real estate marketing<\/a>, real estate photography<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" These are photos from the listing I was working on last night. Cathleen took all the photos for this house. I can do a house a lot faster than she can, but she comes home with photos that are just stunning. Can poetic copy sell houses? Maybe not. Custom signs? It’s a long shot — […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5],"tags":[],"class_list":{"0":"post-2069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12975\/tmi-and-its-application-to-real-estate-photos\/","url_meta":{"origin":2069,"position":0},"title":"TMI …and it’s application to Real Estate Photos","author":"Eric Blackwell","date":"August 13, 2010","format":false,"excerpt":"My latest couple of projects have involved a pretty intense look at the state of real estate listing photos. I have been working on some hyperlocal stuff in my brokerage where the listing photos have been a PRIMARY component of the site. I have also been working on a fun\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Half-bath-Small-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1139\/passive-marketing-can-swing-sale\/","url_meta":{"origin":2069,"position":1},"title":"Passive marketing can swing sale","author":"Greg Swann","date":"March 12, 2007","format":false,"excerpt":"I was too busy doing this last week to talk about it. This is me from Friday's Arizona Republic (permanent link): \u00a0Passive marketing can swing sale How much time and effort should you expend to sell your house? The answer is simple: whatever it takes. Last week, we talked about\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2813,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2813\/listing-real-estate-the-bloodhound-way\/","url_meta":{"origin":2069,"position":2},"title":"Listing real estate the Bloodhound way: Photography","author":"Greg Swann","date":"March 21, 2008","format":false,"excerpt":"I read somewhere the other day, I forget where, about a web site for a listing that had 47 pictures. The author of the post clearly thought that was a lot of photos. Cathy organized her first batch of photos for the web site I will be building today. We\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1067,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1067\/video-can-supplement-photos-and-virtual-tours-in-a-listing-but-it-cant-supplant-them\/","url_meta":{"origin":2069,"position":3},"title":"Video can supplement photos and virtual tours in a listing, but it can’t supplant them . . .","author":"Greg Swann","date":"February 23, 2007","format":false,"excerpt":"However... BtoB:One day someone will be driving through a neighborhood and they\u2019ll see a sign with a podcast URL. A few minutes later they could be sitting in front of the property, watching a video tour on their cell phone.When you create a brand new category, you're a category-killer by\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2853\/listing-real-estate-the-bloodhound-way-the-full-chetson-everything-we-do-to-list-a-higher-priced-home-for-sale\/","url_meta":{"origin":2069,"position":4},"title":"Listing real estate the Bloodhound way: Everything we do to list historic, architecturally-distinctive and luxury homes for sale","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"This is a detailing of the things we do to list a home for sale. We don't do every one of these things on every home. For example, we know that if we list in a newer tract-home subdivision, much of the noise we try to make will fall on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1388,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1388\/the-almeria-files-318-photos-in-60-seconds\/","url_meta":{"origin":2069,"position":5},"title":"The Almeria Files: 318 photos in 60 seconds","author":"Greg Swann","date":"May 5, 2007","format":false,"excerpt":"I made another short movie to demonstrate that real estate videos don't have to be small and crappy and void of colorful details. Better than this, it seems to me to illustrate the real life of the wired listing agent. Believe it or not, the film features every photo we\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2069"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2069\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}